"The most important thing about advertising is to make a big impression, and I think I'm definitely one of the most impressive people you've met this morning!" Shen Long replied confidently.

Leo smiled, can you not be impressed, don't say that this morning, since I started recruiting, you are the only one who dares to write on your resume for an interview without a graduation certificate!

And Shen Long's answer is indeed in line with the laws of the advertising industry, it can be seen that he really has a certain understanding of the advertising industry, coupled with the previous impression, Leo took out a business card from the business card holder and handed it to Shen Long, "At half past two in the afternoon, come to the address on the business card for a retest, the retest will be divided into two parts: oral test and written test, please be prepared." ”

Shen Long took the business card with both hands, glanced at it and then carefully put it in his wallet, which won Leo's favor again, although this is just simple business etiquette, there are few students who know and can do it so naturally.

got this opportunity, Shen Long did not continue to submit his resume, he has seen all the companies that came to recruit today, except for this announcement company, the others are not suitable for him, and he is very confident in winning this job, there is no need to do these useless work.

After coming out of the job fair, Shen Long took the bus to Leo's company, went downstairs to find a café to eat a little bit, and then waited slowly, until 2:20, Shen Long entered the office building, went up to the twelfth floor according to the information on the business card, and found this advertising company called Range Rover.

Report your name, and then go to the conference room to wait with the other re-examiners, the re-examiners keep coming in and out, some leave after the interview, and some continue to wait in the office, waiting for about 30 minutes, Shen Long was called to the office and saw Leo again.

"Here, since the personal situation or something has already been said, there is no need to repeat it, now let's talk about something practical!" Leo asked a few professional questions, these are very basic questions, Shen Long answered very fluently, in fact, the planning assistant was originally a basic job, of course, the requirements will not be too high.

"Well, I'm done asking, you go out first, wait outside for a while, and then take the written test!" As far as this position is concerned, Shen Long's answer was sufficient, and Leo did not continue to ask.

After waiting for a while, Leo came out of the office and said to the only three remaining interviewers, "I know a little bit about your basic abilities, but if you want to do a good job in this business, it's useless to just talk about it, it depends on how many things you can come up with." ”

"The company is recently participating in a bidding for a project, which is to help the mobile company do a small promotion, the advertising area is located in the countryside, you now want to come up with an advertising slogan that meets the market demand, and the relevant information is here." Leo handed them a few documents, then looked at his watch, "It's three fifty, you have half an hour, I'll check at four twenty, whoever has the best slogan to meet the needs can stay." ”

After saying that, Leo went out, and the other two hurriedly scanned the information nervously, then picked up the pen and paper, frowned and pondered, and kept writing and drawing on the paper.

Shen Long is not in a hurry, the advertising slogan is a matter of a few words, even if it is too late to start writing at 4:19, the most important thing is to eat the information thoroughly, in order to write something that meets the requirements, otherwise your words are just empty to empty no matter how gorgeous your words are, such advertising slogans are not favored by customers.

According to the data, this area is located in the suburbs of Beijing, there are large areas of arable land, due to the proximity to the capital, the vegetables and fruits grown by local residents are selling very well, they have a certain economic strength, can afford to use mobile phones, so the mobile company will be promoted on them, intending to open up this market gap.

So, what are these customers most concerned about? What kind of slogan will impress them? Shen Long slowly recalled the mobile ads he had seen, trying to choose one of them to use here.

Half an hour passed quickly, and Leo came in again to collect their answers, and the other two had written a lot, but Shen Long's paper was only fourteen words.

But it was these fourteen words that made Leo's eyes light up, "Okay, the results of the written test are out, and the strong answer best meets my needs, if you are busy, you can go back now, if you want to hear my explanation, you can wait a little." ”

The two of them showed unwilling looks on their faces, why, the two of us went to great lengths to write so much, this guy leaned back in his chair after reading the information and closed his eyes to recuperate, until four o'clock, and then he hurriedly wrote a few words, and then we lost?

"Okay, let's take a look at your advertising slogan, Li Xue, you have written a lot, but it is this 'the end of the world' that can be related to mobile, you want to use this Tang poem to emphasize the help of mobile communication, the intention is very good, but unfortunately it is in the wrong place, our advertising area is rural, consumers are not suitable for these euphemistic promotion, they need more direct advertising slogans!"

After criticizing another person's answer, Li Ao took out Shen Long's advertising slogan and read it aloud, "China Mobile phone card, play while plowing the fields!" ”

"Poof!" The two couldn't help laughing, and you came up with such a rustic advertising slogan after working together for a long time?

"Sounds ridiculous, doesn't it? But as long as you think about it carefully, you will understand that this advertising slogan is not only not ridiculous at all, but also perfectly meets the needs! The ad is aimed at farmers who are working in their fields, what do they care about most? They are afraid that there will be no signal when they are plowing the field, which will delay the business, and this advertising slogan hits the place they care about the most, the place, if you can call in the farmland, you don't have to worry about missing the customer's call......"

Hearing Leo's explanation, their smiles froze, yes, this advertising slogan is not for young people like them, nor is it aimed at those elite white-collar workers, this kind of easy-to-understand and right in demand advertising slogan is the best.

When the two of them left, Li Ao and Shen Long talked about the salary, "The probation period is three months, the monthly salary is three thousand, and the regular is three thousand five, and after the regularization, I will help buy social security, and I can turn it into a regular in advance if I perform well, if I think it is appropriate, you will come to work at nine o'clock tomorrow morning, and help do a good job in this mobile project." ”

"Okay, no problem!" Hey, Leo is quite conscientious, and now the average salary in the capital is more than 40,000 a year, and Shen Long almost got the average salary as soon as he graduated, and he also bought insurance, which is quite real.

Back in the dormitory, Xiang Nan and the others casually asked, "Qiangzi?" How was the interview? ”

"Okay, the job is done!"