Chapter 461: Marketing Genius
Yang Baoyin, "What kind of thoughts do you have?" Speaking out to discuss and discuss, and strive to settle this matter today, and eliminate the adverse impact as soon as possible, several department stores in Fuzhao County have not picked up goods from us for a month. ”
Yang Jingjing gave Yang Jianguo a look and asked him to put forward the plan they discussed that day first.
Yang Jianguo coughed, and began to speak, the specific content is to go to the department store and state-run restaurant over there to make it clear, and then use some means to clarify that the cabbage they bought here some time ago was not produced by the Red Sun Factory.
Yang Jinli, "What if they don't agree?" ”
Yang Jianguo had a smile that he had expected you to ask like this, and then winked at Yang Jingjing, and raised his eyebrows, as if he was telling her to come up with a solution to listen to me!
Yang Jianguo, "If they don't agree, then we will stop supplying them and don't allow them to sell cabbage in the name of Red Sun Cabbage!" If they don't want to, they can report it to the city management committee! Again, in order to maintain the image of the Red Sun Factory, we must take a series of measures to let the people know that the cabbage they bought some time ago is not the Red Sun Cabbage! We will never be shoddy, our quality is guaranteed! Brands can be trusted! ”
Yang Baoyin nodded and continued, "What kind of measures to take?" Is there a specific solution? ”
Yang Jianguo smiled mysteriously, revealing his white teeth, and even his upright face looked a little cunning.
"I'm going to hire a few people first, pretend that it's the masses who go to buy cabbage, and then question it, saying that the cabbage they bought doesn't have the mark of the Red Sun Factory on it, and it is not the cabbage of the Red Sun Factory. Then find a few aunts who love to walk the streets and tell the neighbors about it. Finally, our Red Sun Factory can contact the urban management committee to have a one-day free activity, and people in the city can receive a pound of Red Sun cabbage for free as long as they take the grain! ”
After Yang Jianguo finished speaking, he smiled proudly at Yang Jingjing, and she also gave him a thumbs up generously, I have to say that her little brother is very good at marketing!
But some people disagreed with Yang Jianguo's suggestion, "What? Free delivery? So that we must not die? ”
"yes, how can there be anything for free? If it's given away for free, how can we make money? At that time, I am afraid that I will not even be able to afford the salary, so everyone will have to go back to farming honestly! ”
"That makes sense, I don't think it can be delivered for free, just hire a few people!"
…………
There are voices of support, and the voices of opposition are even more small, mainly because everyone can't accept giving away cabbage for free, which in their eyes, what is the difference between giving money?
Yang Baoyin remained silent, just turned his face and asked Yang Jianguo, "What do you say?" ”
Even if many people objected, Yang Jianguo was not stunned, pinched his throat and coughed, and said with full momentum, "Everyone, everyone, calm down first, don't make any noise!" Listen to me, okay? ”
"O founding of the country! I really can't send it for free! ”
Yang Jianguo smiled slightly, indicating that he understood, and waved his hand down to appease everyone.
"This thing is like this, of course I know that we will lose money by sending it for free, but I have also calculated that we will send four hours in the morning and four hours in the afternoon, which is eight hours. When receiving cabbage, we must not only look at the grain book, but also weigh the cabbage. Even if we are fast, it only takes one minute to weigh a pound and send it out, and if we don't take a break for each of these four hours in the morning, it will take a total of 480 minutes, that is to say, we will send out 480 pounds at most! ”
"If 480 catties are spicy cabbage, our cost is four cents a catty, and 480 catties is 19 yuan and two cents, not even 20 yuan! Guys, do you still think you can't send it? ”
"Just 20 yuan, not only can we get a good reputation, but if we eat unpalatable cabbage in the future, everyone must think that it is not our Red Sun Factory, isn't this trouble once and for all?"
"And those who didn't get the cabbage must be in their hearts, thinking about buying something to taste it, so that we don't welcome a new group of customers? The people who receive the cabbage are happy, not only will they say good things for us, but they may also recognize the brand of our Red Sun Factory in the future, and we will produce any sour radish in the future, as well as the new sauce radish and other things that have been developed recently, don't you need time to open up sales? ”
"Such a good way, do you really have to give up for a small 20 yuan?"
As soon as Yang Jianguo finished saying this, the audience fell silent, only Yang Jingjing couldn't wait to slap her hands for her little brother, what she said was really good! Her little brother is a marketing genius!
Now at this time, everyone has the psychology of taking advantage, thinking that cheap is not a bastard, if they are really free of charge from the Red Sun Factory, there will definitely be many people coming, so that not only this matter is perfectly solved, but also further to the Red Man Factory to make a reputation!
The most important thing is that the Red Sun Factory has also done good deeds, how can the people who do not expect to receive it to repay the Red Sun Factory, at least there will be a few good words, so that the word of mouth will not spread?
It seems that she is not mistaken, giving Yang Jianguo a week, and really letting him come up with such a good way, Yang Jingjing is proud to have such a smart brother!
After a while, Yang Jinli took the lead in applauding, and then, everyone applauded, and for a while, the applause in the conference room rang out, and the security guards guarding the door outside were startled, thinking about what was going on inside?
Yang Jinli first praised Yang Jianguo with a smile, and then said, "I suggest that we not only do it in Fuzhao County, but we can also do it in other counties, and now the factory is profitable, and the 20 yuan is still affordable!" ”
"I agree!"
"I agree!"
"I raise my hands in agreement!"
"Hey, I only agree with my hands and feet!"
……
20 yuan, less than a month's salary for an apprentice in the Red Sun Factory! If they can sell other things in their Red Sun Factory because of this incident, wouldn't it bring more benefits?
After all, their jam accounts for 60% of the profits, and if the sales of the jam are driven by this free cabbage, you will not lose money!
And even if it doesn't drive, it will always have a positive impact, anyway, no matter which aspect, there are absolute benefits, since that's the case, then why don't they do it?!.
You are a genius, remember in a second: 3,005 Chinese Net, URL