After Zhao Ze and Jiao Ailan visited the Moutai Distillery on this day, they lived in a guest house of the Moutai Distillery under the arrangement of the staff of the Moutai Distillery.

Although it is said to be a guest house, the conditions inside are not worse than the average four-star hotel.

After arranging the accommodation, Zhao Ze and the others were picked up by the people of Moutai Distillery and went to participate in a small auction hosted by Moutai Distillery.

It is said to be an auction, but at the auction site, there are 20 banquet tables.

As time went on, more and more people entered the ballroom.

Among the people who came in, Zhao Ze found a lot of friends he had met at the sugar and wine party.

It turned out that at the auction held by Moutai Distillery this time, they invited many people from the sugar and wine party to Moutai Town.

Zhao Ze also understands the way here, most liquor companies are through these exhibitions to attract people to their own companies.

It is said to be a small auction, but the main purpose is to attract more dealers through the auction.

Although the distributor of Moutai must have certain sales qualifications, it is also necessary to have a large amount of deposit to bet on Moutai Distillery.

However, Moutai not only has two high-end liquors, Feitian Moutai and Moutai Golf, but also many branch brands under Moutai, which all need to find agents and distributors in this way.

Zhao Ze and Jiao Ailan were arranged at a banquet far away from the exhibition area of the venue, and the people who were with them were also the ones who visited the Moutai Distillery together this time.

Through this visit, everyone has also become familiar with each other, so there is still talk and laughter when sitting together.

Many people greeted Jiao Ailan, and would chat with her for a while from time to time.

Zhao Ze took this opportunity to send one of his business cards to everyone present, and at the same time exchanged them for the business cards of these people.

The interior of the hall was already full of people, and at this moment, two hosts, a man and a woman, came out of the exhibition area.

"Good evening, ladies and gentlemen! The 2019 Spring Auction of Moutai Group is about to start, and many of the guests present today are from the Spring Sugar and Wine Fair......

The host introduced the program of the event, and at the same time, on the big screen, introduced the main lots of the auction one by one.

There were three folds of the introduction of the auction lots on each table in the audience, and Zhao Ze picked up one and carefully looked at the introduction text of the lot, which contained an introduction to Moutai.

Moutai liquor, a specialty of Moutai Town, Renhuai City, Zunyi City, Guizhou Province, is a product of China's National Geographical Indication.

Moutai is a traditional specialty of China. It is one of the world's three famous distilled liquors along with Scotch whisky and French cognac, and one of the three famous Chinese liquors "Mao Wujian". It is also the originator of Daqu sauce-flavored liquor, with a history of more than 800 years.

The style and quality characteristics of Kweichow Moutai are "outstanding sauce aroma, elegant and delicate, mellow body, long aftertaste, and long-lasting fragrance in the empty cup", its special style comes from the unique traditional brewing technology formed after years of accumulation, the brewing method is combined with the agricultural production of the Chishui River Basin, affected by the environment, seasonal production, Dragon Boat Festival stepping on the song, Chongyang feeding, retaining some traces of local original life.

In 1996, the Moutai process was identified as a state secret and protected. In 2001, the traditional craftsmanship of Moutai was included in the first batch of tangible cultural heritage at the national level.

In 2006, the State Council approved the inclusion of "Moutai Traditional Brewing Technology" in the first batch of national intangible cultural heritage lists, and declared the world intangible cultural heritage.

On February 14, 2003, the former General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China approved the implementation of product protection for "Moutai".

On March 28, 2013, the former General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China approved the adjustment of the protected name and scope of protection of the geographical indication product of "Moutai".

Moutai is the originator of China's Daqu sauce-flavored liquor, and is respectfully known as the "national liquor".

It has the characteristics of clear and transparent color, prominent sauce aroma, mellow fragrance, elegant and delicate, soft entrance, clear and sweet, mellow and plump body, long aftertaste, and long-lasting fragrance in the empty cup.

Moutai liquor is pure, transparent, mellow and gloomy, and is composed of three special flavors: sauce aroma, cellar bottom aroma, and mellow sweetness, and there are more than 300 kinds of aroma components.

There are many aroma components of Moutai, and some people praise "the flavor is drunk next door, and the bottle is ten miles after the rain".

Moutai is fragrant but not bright, never adds any spices during the brewing process, and the aroma components are all naturally formed in the process of repeated fermentation.

Its liquor content has been stable between 52° and 54°, and it has been the lowest degree among the famous liquors in China for a long time.

It has the characteristics of no sore throat, no head, can eliminate fatigue, and calm the spirit.

Listening to the host's opening remarks, the national first-class auctioneer who presided over the auction was invited to preside over the auction link.

As the auctioneer picked up the auction hammer, the big screen showed that the first lot of this auction was 7 bottles of Moutai of different years from 1983~1989.

Interestingly, these seven bottles of Moutai were named 'Seven Swords Under the Tianshan Mountain' by the people of Moutai Group.

The starting price was 30,000 yuan, and as the auctioneer began to shout, the enthusiastic bidding session began.

With the gradual rise in the auction price, someone has already bid 200,000 yuan to auction the Moutai liquor of the Seven Swords under the Tianshan Mountain.

Jiao Ailan, who was sitting next to Zhao Ze, stuck out her tongue and said, "My God, isn't it just 7 bottles of Moutai, as for spending so much money to buy it?" Are all these people in water in their heads? ”

You must know that the price of ordinary Feitian Moutai sold on the market is about 1,700, but the Moutai wine auctioned here is a genuine Moutai vintage wine.

If you count the years based on this Moutai in 1983 alone, it has a history of 37 years.

As far as this bottle of wine is concerned, the current 200,000 yuan is just the price of this bottle of wine.

Zhao Ze looked at Jiao Ailan with a smile and said, "If you can take a picture of these 7 bottles of wine for 200,000 yuan, you will send it, you know?" This is just the beginning, and I estimate that these 7 bottles of wine will have to be auctioned for more than 400,000 yuan. ”

"What! 400,000, and up! It's unlikely, is it really that valuable? Is wine worth a lot of money? Jiao Ailan asked incredulously.

"The value of vintages is that the older they are, the higher the price. It also depends on what kind of vintage it is. Take the Spring Festival wine you bought in Shijiazhuang as an example, although it is a vintage wine, but the brand is not bright enough, so the price is not high.

Moutai is different, it is our national liquor, and because of the vintage, it naturally has a certain amount of room for collection and appreciation. ”