A few days later, Yi Zecheng asked Lu Jiayi to eat, and suddenly had something to do to work overtime.

Lu Jiayi could only wait, bored, and hanging out in Yi Zecheng's office.

When he used his special fountain pen to approve the documents, when he lowered his head to write, his expression was very focused, and his side face was outstanding, so Lu Jiayi put his hands on his cheeks and looked at him stupidly.

Probably thinking about things, he raised his hand and tapped his head with a pen, because the sleeves were pulled, revealing a piece of wrist, Lu Jiayi suddenly saw the gift she gave on Yi Zecheng's wrist.

As soon as he looked up, he saw Lu Jiayi staring at his wrist intently, and then looked at the ugly bracelet that was exposed, so he quickly rolled up his sleeves, coughed lightly, and pretended that nothing had happened.

Lu Jiayi couldn't help but laugh.

The epidemic of avian influenza has hit Korea's tourism industry almost as a major blow of the year.

It took nearly three months for Goryeo to regain its life from the haze of avian flu.

After the ban on avian flu was lifted, Lu Jiayi's company officially launched the launch plan of the new girl brand.

In the first series, Lu Jiayi set the theme "Heartbeat", advocating to rediscover the taste of first love for customers.

The company held an internal meeting for this purpose, and the development team and the marketing team agreed on two different solutions.

The development team is more dreamy, thinking that it can rub the current hit drama, and the theme of the proposal is "Please answer, my seventeen years old." ”

It is intended to catch girls aged 14-18, as well as young women who still have girlish hearts in 19-25, who have not yet arrived, and who want to go back. is not only the first love, but also the self who was looking forward to the first love back then.

The marketing team advocated starting from the characteristics of the clothes themselves, combined with the theme of first love, and proposed a plan that "because of you, I will always feel that there is a skirt missing from the wardrobe." ”

It expresses the nervous, sweet and overwhelmed mentality of a girl's first love.

There was a lot of fighting at the meeting, and the smell of gunpowder was quite strong.

The development team gave many examples of successful cases, believing that it is not only possible to combine clothes with love, and that the majority of girls are not in love. The marketing team felt that the most important thing was the mentality of the girl, not the fact that she was in love or not.

After a heated discussion, Lu Jiayi chose the marketing team's plan.

Whether she is dating her lover or not, a woman will always feel that there is a skirt missing from her wardrobe, and this plan still has a wide range of radiation.

The designer of the series is newly dug by Lu Jiayi, who is less than 30 years old, has already shown his face in many shows, and is an out-and-out fabric paranoia. The tables in the studio are all fabrics. Rustic cotton, flowing ramie, cool and soft silk...... Every time she goes to her studio, Lu Jiayi thinks that she may have a showmanship.

In this new series, she used a lot of organza elements, and the clothes she made were fairy and girly, and Lu Jiayi had no opinion at all.

The first series of the girl brand was pushed out very smoothly, and the advertising on the whole network continued, and the results were very impressive.

The whole company is happy because of the fire of the new brand, and no matter which department I have been working in recently, my colleagues are full of morale.

For Lu Jiayi to suddenly break into the girls' market, the assistant is a little strange.

"Miss Lu, how did you come up with such a girly theme as 'Heartbeat'?"

"The moment she meets her lover, she automatically turns back into a girl."

The assistant smiled maliciously: "Miss Lu, you understand it very well." ”

Lu Jiayi glared at him.

"Get out."

Lu Jiayi got up and opened the shutters of the office, looking out the window at the endless world of red dust. There is a rare peace of mind.

Why did you do this theme? Lu Jiayi thought about it, and what flashed in her mind was the picture of Yi Zecheng wearing the bracelet she gave her, and after she found out, she quickly covered it up in embarrassment.

Heartbeat。

I don't know until you meet you.

The new girly brand is coming up online and offline at the same time. Lu Jiayi has only established brand franchises in a few major cities.

The city is naturally the focus of the brand's development, and it is also the city with the most franchised stores.

On weekends, Lu Jiayi did not rest, and personally inspected the franchise stores below, and the traffic was generally the largest on weekends, and she wanted to see the real situation of the audience.

When I was about to go to dinner after visiting the store, I met Lily. I have to say that this city is really too small, and people in this circle come and go, and they can meet everywhere.

Lily came to eat alone, dressed very simply, without makeup, with some sunken eye sockets, a feeling of running out of oil, and could only find the glamorous shadow of the past from the outline of her facial features.

I heard that Gu Tingyu broke up with her, and gave her a house, a Range Rover and 10 million yuan, which can be regarded as benevolent and righteous.

Her food and clothing are still high-end, but she is alone, which makes people feel a little sad.

She didn't come up to greet her, and hurried to eat and then went home.

went upstairs, and Lu Jiayi saw that the door of Yi Zecheng's house was not closed.

So, she subconsciously took a second look.

I heard the sound of the elevator, and as soon as Lu Jiayi came out, I saw Yi Zecheng walking out in a home clothes.

He didn't say anything, just walked to Lu Jiayi's side naturally, and carried the bag in Lu Jiayi's hand and the little things he bought.

The expression is very indifferent throughout the whole process, and the eyes are gentle.

Lu Jiayi took the key to open the door, and Yi Zecheng behind him finally opened his mouth.

Lu Jiayi opened the door and turned his head to pick up the big and small bags in Yi Zecheng's hand, Yi Zecheng pulled his hand back, and Lu Jiayi took it empty.

"Where do you sleep tonight?" Yi Zecheng lowered his head and asked her, his voice was magnetic, with a bit of sexy hoarseness, full of hints.

Lu Jiayi felt that the man in front of her was simply full of energy, but she had been patrolling the store for a day today, how could she have this strength? Besides, he also lived in her house the day before, and he really didn't know how to stop tossing for so long.

Lu Jiayi couldn't help but complain: "You are so old, can't you be solemn?" Abstinence? ”

Lu Jiayi said directly, but Yi Zecheng was not ashamed of it in the slightest, but had an expression of pride in it: "I have been banned for more than ten hours." ”

Lu Jiayi finally couldn't bear it anymore.

"Get out!"

The new girl brand is doing well, and the success of this test of the water has made the company's people full of confidence in the scale expansion. It is believed that Lu Jiayi can take advantage of the victory to pursue and make a few more sub-brands to develop the company into a group, which can speed up the IPO process and have a positive effect on the company's prospects.

Lu Jiayi is naturally ambitious for expansion, but she has always held a conservative wait-and-see attitude towards the development of more sub-brands, and now the bubble in the clothing industry is not small, and blind expansion is easy to become cannon fodder.

The tangle at this end is not over, and the trouble at the other end has already hit.

A new brand has recently risen in the market, called "Four Silks", which is very similar to Lu Jiayi's "Yishang" positioning, both of which are marketed by mature white-collar workers, and they are vigorously developing cotton and linen clothes with close-fitting and comfortable fits as the selling point.

The boss of Sibo is a thirty-year-old man, who is a designer and clothing processing background, and is more expert in the study of clothing itself than Lu Jiayi, and is very disdainful of Lu Jiayi, a non-professional who makes clothing, and is a very radical and self-righteous person.

He made a lot of nonsense on his personal social network account, saying that after Sibo was launched, he would insist on zero profit for two years, officially started a price war with Yishang, and promised that all similar products will be ten percent cheaper than Yishang. Yi Shangzhen was also shot while lying in the bulletproof compartment, and was inexplicably "touched porcelain".

This kind of behavior of the four silks really fully shows the world what it means to be "the first to flirt cheaply".

Yishang's marketing manager couldn't bear this kind of cheap behavior of Sibo, and had a verbal war with Sibo in social networks, which made the reporter of the financial edition happy, and everyone talked about it for several days.

Lu Jiayi knew about this and scolded the marketing manager in the office, although he didn't say anything to refute it, but looking at his expression, he was obviously very unconvinced.

"Miss Lu, it is impossible for us to escape this price war." He spoke earnestly.

Lu Jiayi frowned slightly: "This battle is indeed inevitable, but you must always remember that we are a mature brand, and our market share is completely incomparable to the current new brand. ”

Although the marketing manager was still unhappy with Sibo, he still recognized Lu Jiayi's words, and he was indeed a little impulsive.

Seeing that the marketing manager has a soft trend, Lu Jiayi seriously said about the matter itself: "The price war is a systematic war between brands and a competition in the supply chain, and our factories are larger and should be more efficient, so we only need to maintain our advantages and be able to suppress them." ”

This price war can be regarded as vigorous. Yishang pays attention to the texture of brand feelings, and there are many packaging processes, Lu Jiayi has always insisted that the clothes in the hands of customers are like a gift, not just an express package. And Sibo obviously seized the disadvantage of Yishang's delivery speed, focusing on fast delivery, and Yishang fought in the ring.

On this day, the assistant finished the Internet and reported to Lu Jiayi angrily: "Now there is a gold medal buyer on the Internet who recorded a broken video, he bought clothes from several stores at the same time, and we were mixed with Sibo, and the result was that Sibo was the fastest delivery, and the buyer received the goods and couldn't help but praise the conscience of the new brand." This thing is clearly directed and acted by the four silks, and they deliberately stepped on us. ”

Lu Jiayi watched the video and was furious, but Yishang's delivery speed was indeed a problem, and they had no way to defend it. Of course, thanks to the means of Sibo, Lu Jiayi paid attention to this issue.

I thought that one bad move of Sibo was enough, but who knew that he still didn't give up, and said on social networks that the growth rate of Sibo in the first half of the year was 150%, and he pressed Yishang. 150%, force pressure clothing shang.

However, Lu Jiayi recently proposed a financing plan to the investment bank, and Yishang's performance express report reported data that Yishang's growth rate in the first half of the year was 130%. The investment bank also reported to Lu Jiayi the growth rate of the first half of the four silks, 120%, which is already very good from the new company, but the market share is still limited.

Sibo did this, which can be regarded as provoking Lu Jiayi. Lu Jiayi has been refusing to respond, because she feels that having a war of words with Sibo is really damaging to her temperament, but at this time, they are bullied, and if she doesn't respond, it will be too cowardly.

Lu Jiayi sent a long letter in response to this long-standing provocation.

In general, there are two main points, the first is to compare the goods of the two families, and the four silks are packaged in sealed bags, and the entire hanger inside is called conscience. And Yishang, there are dried flower bags with deodorization in the clothes, there are paper boxes outside the clothes bags, and there are cloth bags outside the paper boxes, and the cloth bags can be used as shopping bags. The cost of packaging alone is 3 yuan. Sibo pursues speed, and Yishang pursues quality and soul.

Second, regarding the growth rate, Lu Jiayi said openly that since you want to raise funds, the annual statement must be provided, then make the statement public, and whoever lies will give the company to the other party.

Lu Jiayi's ruthless move finally made the four silks who had been jumping up and down not dare to accept the move.

This difficult price war came to an end, although Lu Jiayi was not damaged, but it is a fact that he was touched by a new brand.

Sibo rubbed the clothes and hyped it up, from a little-known new brand, quickly entered the mainstream market's sight.

It has to be said that their marketing is successful.

This result obviously made everyone very uncomfortable. At the company's regular meeting, Lu Jiayi solemnly summarized the matter.

"If the customer is gold and silver treasure, e-commerce is the craziest gold digger in the market, and whoever hoes deep will be able to dig gold faster. The company's turnover rate is low, and the supply chain is still problematic. Whether there are not enough packers is an issue that management has been ignoring. In today's market, it's either e-commerce or no business. We must always remember that. ”

Yi Zecheng knew that Lu Jiayi had been very tired recently, and seeing that she was a little free, he asked her to eat and watch a movie, hoping that she could relax.

The restaurant where Lu Jiayi and Yi Zecheng ate was chosen by Yi Zecheng, a French meal, from appetizers to desserts after dinner, everything was expensive and exquisite. Lu Jiayi was completely absent-minded, stuffing everything into her mouth during the whole process, not paying attention to what she was eating at all. I've been thinking about business all the time.

She was so focused that she didn't even hear Yi Zecheng talking to her.

Yi Zecheng looked at this situation and couldn't help sighing: "Falling in love with a workaholic, it turns out that this is how it feels." ”

"Huh?" Lu Jiayi gnawed on her fork and looked dazed: "What did you say?" ”

Yi Zecheng shook his head: "It's nothing, I just sympathize with my ex-girlfriend." ”

Lu Jiayi was puzzled by what he said.

The two have never watched a movie together, they are both busy people, and it may be practical to invest in making movies.

The two of them lined up in the queue to enter the theater, and the whole aura looked out of place.

The others are all young couples, dressed casually, and they are here for a date at first glance, and the two of them, Lu Jiayi is wearing a brand-name suit, and Yi Zecheng is wearing a full suit, completely looking like he has just come off the negotiation table.

Yi Zecheng had already tried his best to choose interesting movies, but as soon as the lights in the theater went dark, Lu Jiayi felt sleepy.

At the beginning of the movie, the plots of chickens flying and dogs jumping are endless, the stereo is noisy, and the people around are laughing and laughing, but in such a noisy situation, Lu Jiayi fell asleep without a sound, tilting her head and distorting her sleeping position.

She has been fighting with people recently and fighting prices, and she is probably really tired, and at the moment she is even asleep, and her expression is tense.

Yi Zecheng held her head and gently shifted his direction so that she could sleep on his shoulder.

Yi Zecheng didn't move much in the whole movie, he was afraid that if he moved, he would wake up Lu Jiayi.

slept too comfortably in the movie theater, causing Lu Jiayi to start feeling energetic when he got home.

In the past few days, Yi Zecheng basically doesn't go home, he stays at Lu Jiayi's house all day long, and he has many opinions on Lu Jiayi's house, which must be reloaded here, changed there, and moved things to Lu Jiayi's house one by one, which has the meaning of entering the house.

After taking a shower, Lu Jiayi lay on the bed, looking at the ceiling, thinking about what the vice president had said during the day, and the discussion about the company's prospects. The more I think about it, the more troubled I feel, now is a critical period for Yishang, and there are many paths to choose in the future, but I don't know which one can go the farthest.

Yi Zecheng went to bed in a cool air, and after going to bed, Yi Zecheng and Lu Jiayi said something, Lu Jiayi was too focused on things, didn't hear it, and didn't respond.

Yi Zecheng frowned tightly and moved in her direction.

Lu Jiayi turned over and came face to face with Yi Zecheng. In the face of Yi Zecheng's teasing, he always looked indifferent.

"When you switched from offline to online, how did you quickly achieve a breakthrough in scale? I heard that there was a company called PF at that time, which specialized in your clothes, just like a small factory in China that made Valentino. Valentino, a big international brand, has been affected so badly, why did you manage to complete your first expansion? ”

Yi Zecheng turned a deaf ear to Lu Jiayi's words, turned over and began to take off Lu Jiayi's clothes, trying to provoke Lu Jiayi's desire.

Lu Jiayi didn't stop his movements, just blinked and looked at him: "What about you?" Why don't you answer? How did you accomplish that expansion at the time? ”

"When is it when you can't concentrate a little bit?" Yi Zecheng finally couldn't bear it anymore, and glared at her viciously: "Shut up, do you dare to say a word about business again?" ”

Yi Zecheng's annoyed and angry appearance made Lu Jiayi couldn't help but sneer. She struggled to break free of Yi Zecheng's hand, propped her elbow and said, "I have to say one last word." ”

Yi Zecheng lowered his head and stared at her threateningly: "Say." ”

Lu Jiayi looked calm: "Go to bed early, you can't do bad things today." ”

"Why?"

"There's no such thing at home."

Yi Zecheng glared at Lu Jiayi, with an expression of wanting to punish her well.

"That's right, don't you like to talk about business? I'll talk to you right away about a business worth hundreds of millions. ”

Seeing that Yi Zecheng didn't look like a joke, Lu Jiayi pushed him hard.

"Nope." Lu Jiayi shook her head.

"You can't get this round?"

"Do you think that if you get me pregnant, you can get past my father and my stepmother?"

Lu Jiayi grabbed Yi Zecheng's hand and continued: "Let me tell you, my dad is very dissatisfied with the one in front of me who lived together without getting married. He doesn't like you in the first place, if you are unmarried and pregnant, I think you will never want to get his approval for the rest of your life. ”