Chapter 724: I don't want to admit her wisdom
The proposals that Yan Ailuo took out before were inexplicable in the eyes of others, they were all unsightly, and they would definitely lose money.
For example, she bought a plan for a mountain, which has not yet been developed, but is to plant trees in the surrounding area to open the way. A lot of money has been spent, but in recent years, there has been no income at all.
In the eyes of businessmen, if you don't make enough money, you will lose money, let alone a business that has no profit at all.
Therefore, in the eyes of Lin Dong and others, Yan Ailuo is a complete loser.
Now that she said that there was a proposal, Lin Dong was much more energetic, waiting to see how Yu Zichen was shocked by his wife's novel ideas.
When the facts are in front of him, Yu Zichen has to have a limit even if he is short-sighted.
And Yan Ailuo was very serious, took out her mobile phone, and showed him a picture: "Lin Dong, look, have you ever seen such a shopping mall?" ”
Lin Dong took it and looked at it: "Isn't this just an ordinary supermarket?" What's so special? ”
Now there are many supermarket chains, and even foreign brands have come to Huaxia to open supermarkets to grab business, and this model has long been rotten.
Yan Ailuo said with a smile: "Now that online shopping is developed, many people buy even daily necessities online, and people have them delivered to their doors." Many supermarkets have suffered a significant decline in business. ”
This is true.
Entering the supermarket is convenient, one-stop shopping, and everything can be bought at one time. But now that online supermarkets are very popular, many people are too lazy to go out with one-stop shopping.
And now the market is rectified, many bazaars have a very good environment, things are cheap and complete, and many people prefer to go to the market to buy things.
The business of many supermarkets has been hit many times, and there is already a situation where they cannot make ends meet. Therefore, the competition in supermarkets is also fierce.
"Mr. Yan, are you planning to open a supermarket chain?" Lin Dong asked suspiciously: "However, the supermarket is not profitable now." Even if you also open an online supermarket, but now other online supermarkets have formed a scale and have a fixed customer base.
At this time, you squeeze in, go in, and there is no place to put your feet at all. Moreover, the investment in the early stage is very large, and there is a high possibility of losing all your money. ”
His analysis was reasonable and detailed, and he looked at Yu Zichen from time to time, wanting Yu Zichen to hear clearly what a ridiculous proposal his wife gave.
As a result, when he finished speaking and looked over again, he found that Yu Zichen didn't listen carefully to what he said at all.
Their cold Mr. Yu didn't know what was going on, but he was interested in the cup on the table, and he was holding it in his hand and looking at it very seriously.
Mr. Yu, have you been replaced, you look up and listen to what your wife is saying.
Lin Dong wanted to cry without tears, so he really wanted to go over and break Yu Zichen's head and force him to divert his attention here.
As if she hadn't seen his grief, Yan Ailuo began to say her own ideas.
"I'm not saying that we want to open this kind of supermarket, but to change the business philosophy and make the supermarket into a large-scale one-stop shopping mall integrating entertainment, shopping and dining."
Lin Dong was still paying attention to Yu Zichen, and after hearing this, he said casually: "How can it be one?" ”
Yan Ailuo carefully analyzed: "I've seen it, most people are too lazy to go out shopping now, but this doesn't mean that they have no intention of going out at all." At least couples are going out to watch movies and eat.
Parents with children will take their children out to play and buy small things from time to time. It is also necessary to enroll children in interest classes to make their vacations more fulfilling. ”
This time, Lin Dong understood, but he didn't understand even more: "What do you mean by saying so much?" ”
Yan Ailuo still patiently analyzed: "If we make the supermarket into a large shopping mall, so that couples can come to shop, watch movies and then eat, so that parents can enroll their children in interest classes and play, and they can eat and watch movies after attending interest classes."
After doing all this, they can still buy daily necessities back, do you think, they will like to come to such a mall? ”
After listening to her words, Lin Dong did not calm down for a long time. After a while, I pondered and asked, "So, the main audience of the shopping mall you want to make is young couples and young couples and children?" ”
Yan Ailuo nodded yes.
Because in this world, women and children make the best money, and children's money is better. Because mothers who love their children, they are always willing to buy all kinds of things for their children, get playground cards, and sign up for various cram schools.
If there is such an integrated shopping mall, parents will definitely flock to it. You can do everything in one mall, you don't have to drive around or cross the street with your child, the best of both worlds.
Lin Dong understood what she meant, imagined the prospect of this shopping mall, and instantly felt that it was a very good idea.
For the first time since taking charge of the company, Yan Ailuo came up with an idea that is not too bad.
This woman still has brains.
However, if he wants to admit Yan Ailuo's wisdom, he is ashamed of his refusal.
"But when a shopping mall opens, you have to rent out the shops in it, so how can you guarantee that those cram schools will come and rent the space?"
He thought about it and finally figured out the reason for his objection.
Yan Ailuo said with a smile: "Let's reduce the rent of cram schools and give some preferential measures, isn't it?" As long as the first batch of cram schools can be attracted, other cram schools will naturally follow. ”
No matter what industry it is, as long as it is to open a store, it will basically be opened. Because in this way, the attracted people and flow will be greater.
Customers will be more willing to come when they have the choice of shopping around.
This problem is easy to solve, and Lin Dong himself understands that he just raised it just to deliberately embarrass Yan Ailuo. Now that she said it very simply, he still felt embarrassed.
"Even if cram school comes, what about parents? You are too far away from the school, that is, too far away from people's homes, and it is inconvenient for them to pick up and drop off, how can you be willing to send your children over? ”
This is also a critical issue, and no parent is willing to go the extra mile. Moreover, for the safety of their children, no matter how busy they are, parents will not let their children go to cram school alone.
Yan Ailuo smiled again: "This problem is actually not difficult to solve. Nowadays, many supermarkets have shuttle buses, and we can also get shuttle buses, so that the children in the cram school can take the bus with the card given by the teacher.
Or the location of the mall is not far from the school. In this way, parents are more at ease. Many children go to cram school all day, and if lunch can be solved in the mall, do you think parents will be willing to send their children over? ”
In fact, there are many ways to attract customers, and it is not necessary to do what she says. Brainstorming ideas and always coming up with a solution.
The key is that the business model of the mall can attract customers, which is the most important thing.
When the shopping mall is stabilized, and the cram schools are stabilized and piled up, parents will be willing to send their children over even if they feel a little troublesome.
It is the time of the morning and evening, compared to taking the child all day or letting the child watch TV at home, parents can still take this time.
Lin Dong was completely speechless, and looked at Yu Zichen unwillingly.
As a result, I saw that Mr. Yu, who had nothing to do with himself just now, was looking at his wife proudly at this moment.
He understood something in an instant.