This newspaper, Lu Renbing, did not use classical Chinese, but used the official dialect of this era, Jingbai, that is, the Beiping vernacular. It's the first in the world.

Although some celebrities have begun to preach the use of the vernacular, this voice is not yet mainstream. Most of the newspapers and periodicals in the market still use the Chinese language. The full use of the vernacular had to wait until after Xinhai, when the rise of the New Culture Movement began.

The use of vernacular is also regional, because of the relationship between local dialects, vernacular language is mixed with a large number of dialect words in different regions. This is also the reason why there are many dialect words in the vernacular literature of the Republic of China period.

But of all the vernaculars, Jingbai should be the easiest for most people to accept. After all, it's official, no.

Lu Renbing's use of the vernacular is not because of his own literary skills. It's just that because of his mission, the readers of the Financial Times should be mainly businessmen with limited literacy, and the vernacular will help them understand and subscribe.

The first issue of Lu Renbing is divided into several sections, the first part is the speech, mainly introducing the original intention of the establishment of the Financial Times, which is nothing more than financial salvation, enlightenment of people's wisdom, and serving the country, which is the theme of this era.

In the press release, Lu Renbing gave a definition of finance for the first time, and this definition is still in line with the times compared with the definition of later generations. Then there is the opening meaning, the Financial Times, which is mainly a newspaper for the banking, insurance, trust, securities, and material circulation industries, and then shows that the purpose of the Financial Times is to make it easy to do business in the world! Well, that's how it hangs!

Then there is a lot of dry goods, first the history of world finance, then the history of the banks of various countries in China, and then the history of various trusts and insurance companies. Then there is the trading information of various stocks and securities in the Shanghai market in the past three months.

Lu Renbing also racked his brains, drew a trend chart, and selected 100 domestic enterprises with good reputation and strong capital to calculate the Shanghai Stock Index, for this index, Lu Renbing used up all the mathematical knowledge he had learned in his life.

These 100 companies include postal enterprises, Jiangnan Manufacturing Bureau, railway companies, and some large-scale private enterprises, and the algorithm refers to the New York Stock Exchange and the London Stock Exchange, because the transaction data is incomplete, the credibility of this index is actually very poor. But there are too few people in China who understand it, and no one cares about a financial index of the so-called stock market that does not even have a fixed trading venue.

Because the public offices in the concession were only for the stocks of foreign companies, Lu Renbing set up a separate page for him, and did not count them in the financial index.

If you talk about stock trading information, most businessmen don't care about it, and what kind of financial history Lu Renbing talks about, Chinese people should read it as a story. The financial newspaper was followed by several full-page articles on the prices of tea, silk, cotton, coal, iron, oil and other bulk goods in various provinces, as well as the analysis of expectations, which is a question that most businessmen need to be concerned about.

What's even more surprising is that Lu Renbing actually got the information on bulk cargo transactions in the London futures market, Tokyo futures market, and New York futures market, and also made a wonderful analysis to analyze the impact of these futures price changes on the country. Based on these points alone, Lu Renbing's newspaper has the value of being subscribed.

Most of the foreign works published in China are related to politics, geography, and literature. The theory of the wealth of nations on the economy has only been introduced to China for a few years, and few people have seen it.

Professional business newspapers, almost nothing. Therefore, Lu Renbing has full confidence in his newspaper. Lu Renbing attaches great importance to this inaugural issue, using the best printing technology, the best paper, and the most professional typesetting in this era.

The hardcover color printing cover is a microcosm of the whole picture of the Great Qing Dynasty, of course, the kind that contains the various treaties that are drawn out. Then there is the upright and powerful, the 16-folio rice paper of the "China Financial Times" is printed on both sides, and the illustrations are all printed on the latest Koro printing press. The master who specially borrowed it from the Commercial Press came here to guide the printing.

After it was published, it was about 100 pages long, and the printing level far exceeded that of magazines and newspapers of this era, and not only Lu Renbing himself was more satisfied. Even the master of the Commercial Press, as well as Jonathan, are more satisfied.

Lu Renbing's big hand waved 10,000 copies, and then it was free to deliver. And it is limited to the Shanghai area, and then we will talk about it first, otherwise our financial resources will not be able to supply.

Because of the identity industry, Lu Renbing has applied to join the Shanghai General Chamber of Commerce, and he is now also an organized person. He received a list from the General Chamber of Commerce, and then screened a list from the many guilds in Shanghai, and then hired people to deliver newspapers door-to-door, striving for accurate delivery, and comprehensively covering the prominent merchants, local leaders, and officials and gentry in Shanghai.

Lu Renbing thought that his newspaper would definitely cause a sensation, and he was ready to print it. Sure enough, the day after the newspaper was delivered, Lu Renbing received a call from the president of the General Chamber of Commerce, asking Lu Renbing to send another batch over, because this newspaper had already attracted the attention of all businessmen in Shanghai, and many people who did not get the newspaper asked for it.

The chairman said to Lu Renbing that if he was not evil, these people could pay for it. Of course, Lu Renbing can't smash his own signboard, saying that free is free. So in the next month or so, Lu Renbing's inaugural issue was reprinted and finally printed more than 50,000 copies, of which more than 10,000 copies were ordered by Waifu. Lu Renbing will deliver it for free both inside and outside, and he will not even let the other party pay for the mailing fee.

His arrogance has won the admiration of everyone. Of course, the best returns were received. In the end, this newly born newspaper and magazine had 50,000 subscriptions in one fell swoop, surpassing the old newspaper declaration.

This can't be helped, the gold content is different. In the words of someone who received the Financial Times, this book is a newspaper, it is simply money. Which of the above information is not needed for business.

Now an ordinary newspaper costs five or six yuan for an annual subscription, but Lu Renbing's is different, the price of a single volume has reached 12 yuan, and it costs 100 yuan to order it throughout the year, and it is not discounted at all. This is undoubtedly a money grab in the eyes of ordinary people.

But because the customers were all rich, Lu Renbing's account soon swelled incredibly. No matter what era it is, it is the most cost-effective way to do business for the rich.

The 50,000-year fixed user has brought Lu Renbing an astonishing income of 5 million silver dollars, which is simply amazing, and even Lu Renbing himself feels a little trembling in his hands. Are people in this era so bold?

Although the money is a bit much, Lu Renbing spends more money. Those who provide information need to fill it with silver. In order to get more truthful news, Lu Renbing needs a team that is completely his own.

This money is actually like that, but fortunately, Lu Renbing is rich. Lu Renbing first signed a secret contract with those who provided information, and they all became information officers of the Financial Times, as long as they provided basic information on time, they received a fixed monthly salary, and with major inside information, they would also receive bonuses of varying amounts.

Lu Renbing has developed a special information form for these information officers, as long as the form is filled in according to the regulations, even if the task is completed, there will be a bonus if there is additional information beyond the form. The identities of these individuals are secret. They only contacted members of Luk's designated secretary group.

This not only protects their privacy, but also effectively prevents them from falsifying their data. Because he had no idea if there were any other informants around him.

In addition to the information officers scattered in various cargo stations, tea houses, and stock exchanges in Shanghai. Lu Renbing also dispatched reporters to important cities across the country. The heads of these stations are also from the secretarial corps, and they buy informants locally to get first-hand information. Because Lu Renbing did not have his own cronies, and these secretaries were all newcomers, Lu Renbing designed a strict supervision mechanism for them. Personnel at each station are rotated regularly to prevent information fraud.