Chapter 6 is the finger seam?

It's waiting for me here!

Are you sure you're not elbowing out? Are you sure it's good for everyone? Instead of just being good for the patient?

You belong to your fingers, desperately leaking money?!

Even if it's a free clinic, do you have to spend more money on weekdays?

Lu Ning felt a little myocardial infarction and was a little out of breath.

Loser's little bunny!

Taking a deep breath, Lu Ning pulled Xibao to squat: "Come on, come on, I'll tell you what is called market positioning and customer groups." If you look at the two cloth houses in front of you, can you see anything? ”

Xibao's milk voice was milky: "One is big, one is small." ”

"Uh-huh, there's more."

"One family has a carriage in front of the door, and the other does not."

"What else?"

"The guests of the family are well-dressed, and many of the guests of the family have patches on their bodies."

"What does that mean?"

Xibao tilted his head and thought about it, and clapped his hands: "It means that they haven't made new clothes for a long time!" I'm going to buy cloth and go back and make it! ”

Lu Ning: "......"

"That's right...... Do you see customers who come out of small stores go to big stores? ”

"Go!" Xibao pointed with his small hand and grinned: "That aunt! ”

"Have you ever seen a customer from a big store enter a small store?"

"Hmm...... Not at the moment. ”

"Okay, you can squat here for a while and take a good look." Lu Ning went to the tea stall not far away and ordered a pot of tea, looking at the little kid who was really squatting down and holding his cheeks.

After about half an hour, Xibao frowned and ran over: "Daddy, why do you say?" They all go to buy fabrics, and they always have to shop around, why do those rich people only buy in one! ”

Lu Ning put down the teacup and gave a thumbs up: "The three words of consciousness and rich man summarize it very well!" You have also seen that although the big store says that it receives everyone, most of the customers are rich people, and the rich people only recognize the big store, and the vast majority of the people who receive the small store are ordinary people, and ordinary people will only go to the big store when the small store can't buy the fabric they want, have you observed the aunt's expression when she came out of the big store? ”

When Xibao heard this, he looked in the direction of the big store, as if he could see the aunt who had already left, and he thought about it for a while: "I don't seem to be very happy...... Daddy, why, why is she unhappy when she buys what she wants? ”

"Because it's expensive! It's distressing! Lu Ning nodded Xibao's forehead.

"Huh?" Xibao's eyes flashed in confusion.

"Look at you, you just stare at the price of medicinal materials at home, and you don't know how to understand the people's livelihood, there are many kinds of fabrics, you are wearing muslin, like Grandma Liu wears coarse cloth, the money to buy one muslin can buy two coarse cloths, or even more, think about it, let Grandma Liu buy muslins, will she be happy?"

Hee-Po shook his head.

"Yes, she will only feel wasteful, so do you think rich people are willing to buy coarse cloth?"

Xibao nodded, and summed it up to himself: "I won't feel distressed if I buy as much as I want." ”

"What a smart kid. Daddy told you, my family's medicinal materials are all good quality and effective medicinal materials, and they are naturally more expensive to sell, for poor people, although the efficacy of inferior medicinal materials is not as good as that of high-quality medicinal materials, but they can still cure diseases, why should they waste a little more money? It's not easy to make money, you know?"

"Hmm." Xibao nodded, but he still frowned, and at first glance, he didn't know how difficult it was for his wife to make money!

Lu Ning didn't expect him to understand, this stinky boy's concept of money seemed to have fallen into her womb.

"Then do you still think Daddy is a profiteer?"

"I don't think so." Xibao shook his head, then covered his mouth and widened his eyes.

Lu Ning poked him: "It's a big rebellion!" ”

Hee-po only squinted and smiled, but did not speak.

"Now, let's talk about the guest, which involves a new word – the target customer. The target customer group of the same type of store is different, let's put it this way, ordinary people are the target customers of small stores, rich people are the target customers of large stores, and most of the profits of stores are from the target customer groups, and others are dispensable. Understand? ”

Even if Xibao has been deeply influenced by modern culture since he was a child, he doesn't seem to understand it, but he doesn't know what to think, his eyes lit up, he just wanted to open his mouth and covered his mouth, approached and got closer: "Is this just like my mother said that you want to wear a belly pocket, I don't need it?" The belly pocket shop only sells to you women, not to us men? ”

Lu Ning: "......" Fortunately, this stinky boy is really just whispering, otherwise, he has to be rewarded with a few violent tremors, you talk about you, you should not understand, you should not understand! What kind of man are you now?!

Glaring at the stinky boy, Lu Ning touched the back of his neck and said: "Almost, now let's talk about the medical hall, the cloth sold in the cloth village is different, and the doctors in the medical hall are good at different diseases, Dr. Jiang of Jishitang is good at treating typhoid fever, Dr. Chen of Hanging Hutang is good at bone grafting, and Daddy is good at ......"

"Daddy is good at everything!" Hee-Po said loudly.

"Good son!" Lu Ning rubbed his head, I really look up to your father, your father will open his stomach, but he is still learning about Chinese medicine!

"Then who do you think are the target customers of our medical center?"

"Judging by the patients we treat, well...... It's those who have a disease that is not curable......"

"...... right"

Before Lu Ning finished speaking, Xibao asked again: "It doesn't prevent our hospital from treating ordinary patients!" Those patients can account for the vast majority, and we can give a small part to the general patients! ”

Lu Ning's skull hurts, it's so hard to be a smart child's mother!

"Now that I've said this, Daddy will tell you one more word - market competition. As long as it is in the same industry, there will be competition, and we must have kindness when we open a medical center! Can't rob guests with Dr. Jiang! ”

"You see if those patients all went to their homes to see a doctor before we came, we came and robbed other people's businesses, and Dr. Jiang and they made less money!"

"If we only treat patients who they can't cure or can't treat well, such as your Uncle Orion, we make money, and we don't have any impact on Dr. Jiang and them, don't you say?"

"Like...... Yes! Xibao nodded his little head, although he felt that something was wrong, but he also felt that what his mother said was very reasonable.

Lu Ning continued to flicker: "So do you know why my mother didn't treat those ordinary patients?" ”

"Got it." Xibao hugged Lu Ning and whispered: "Mother is so good, Doctor Jiang will thank you." ”

Lu Ningqi nodded shamelessly in relief.

It's convenient for others and yourself!

She's really a good medicinal material, what's wrong with being expensive! What's wrong!