That being said, it is indeed exciting to have a domestic brand to stand out at this time, but it is not a good thing for Lingyun Beverage Factory.

After the beverage factory became a real private company, it completely lost the photo of foreign capital, and lost the last protective umbrella, and for a while, the suppression from all sides was even more ruthless, and it fell on them like a hailstone.

"If we want to survive now, we have to develop new products and open up new markets."

In the conference room, Mingke spoke solemnly.

Now they want to compete for the market with the two cola companies that occupy the domestic market, which is very unrealistic, and in the end they will only drag down the beverage factory alive.

Lin Quanyou slapped the table hard.

"That's right, we're going to make products that they don't have, and we'll see what they do with us."

He was really angry enough this time, he had never been so aggrieved in his life.

Now the situation of the joint venture company is getting worse and worse, and the people in their family have quickly reacted to the intention of the foreign company to put forward cooperation, which is not really for the sake of the domestic brand as it says, but simply wants to encroach on the domestic brand market.

It's just that now several large beverage factories that can fight have all been forced to struggle on the line of life and death, and they have no strength to continue to compete with foreign capital.

Lingyun Beverage Factory and one of the old eight factories that avoided joint ventures at the beginning became everyone's last hope.

However, everyone actually understands in their hearts that it is almost impossible to break through in such a difficult situation now.

Amy, of course, also knows that she is never blindly confident.

"The odds of success are low, but now we are failing to do anything, and we may succeed if we do. It's just that I have to tell you, if you continue to carry it hard, you may throw a lot of money and not even hear a sound. If we know and agree to cooperate now, we can still get a sum of money from them, and at least we don't have to worry about life for the rest of our lives. ”

Li Xuebin was the first to raise his hand.

"I vote, no matter how much money I do. I don't want to have only those foreigners' drinks in my restaurants in the future, and there must be things from our country, otherwise I will feel ashamed. ”

Her food business is doing very well, and despite the fierce competition for domestic and foreign capital, it is undeniable that the economic level of the Chinese people is steadily improving.

When everyone has money in their pockets, they are willing to go to the restaurant to eat something delicious.

Li Xuebin has a stable source of funds in his hands, even if the beverage factory loses money on investment, he is not afraid.

Lin Quanyou is the second.

"If I really lose, it's a big deal for me to go home and inherit the family business, anyway, the old man didn't think that I would be able to make a difference, and he would wake up laughing when he got to this point. The money in my hand was originally earned in the factory, and the big deal is that I have been playing in Jiaoerlang for the past few years and have not made any money. Amy, don't worry about us, you and Brother Ming have to think clearly, if you continue to do it, you will probably lose so much that you don't even have the money to buy pants. ”

Amy glared at him.

"It's called Master, it's not big or small. What am I afraid of? Now the clothing company has been in a profitable state, and my chain store business is also good. ”

"The laboratory asks me every year if I want to go back, I really don't have any money, I go back and continue to work, it's no problem to support myself."

The four of them expressed their attitudes one by one, and none of them thought of escaping from this battlefield without gunpowder smoke but extremely cruel.

Once you've made up your mind, all that's left is to keep rushing forward with your life.

They first integrated all the resources, and then determined what types of beverages are on the market now, and then found out what their existing resources can support to research and produce, and happen to be the drinks that are not available in the market to focus on breakthroughs.

Instead of going head-to-head with carbonated drinks and two cola companies that were in the limelight, Lingyun Beverage Factory turned to fruity drinks.

The raw materials outside the province are maliciously controlled by foreign capital, and Amy and the others go to the province to decide what drinks to produce in the end according to the backwards of the raw materials.

After a series of preparations, a pulp drink was born.

This drink is made with all the high-quality fruits of the province and scientifically matched to the best taste.

This time, because there is no such drink in the whole country, after the new product is distributed, it directly takes the province as a base and fights its way out under the siege and interception of foreign capital.

After a year, Lingyun Beverage Factory finally walked out of the province and returned to the eyes of the world.

"Lingyun? Ah, I know that when everyone was engaged in health drinks before, they didn't produce this kind of drink for the sake of consumer safety, and it is a very conscientious brand. I thought their factory had also closed down, but I didn't expect a new drink to come out. ”

"Pulp drinks? Is it like canned food? ”

"The packaging looks so good, buy it and try it."

Such conversations are happening all over the country.

Lingyun Beverage Factory, with a new product, strongly announced that it did not fall, it is back.

And this time, it did not stare at the shell of a foreign-owned enterprise, but a real domestic drink that belongs entirely to the locals.

In the promotion of beverages, Amy amplified this point in order to arouse consumers' patriotic feelings.

In the first month after the new product left the factory, the goods in the province were quickly sold out, and the sales path outside the province that was originally blocked by foreign interference was also torn apart.

This is also the first time that a beverage factory has broken even after a series of losses.

In the second month, orders from outside the province began to fly, and after foreign capital occupied the domestic market, Lingyun Beverage Factory regained profitability for the first time.

Li Xuebin was so happy that he immediately put new products in all his hotels, and put posters of new products in the most conspicuous place at the entrance of each hotel.

"A healthy and good drink that belongs to our people."

This slogan quickly spread all over the streets and alleys, and even the families whose family conditions were not so good, and who were willing to buy a bottle of drink for their children every year during the Chinese New Year, gritted their teeth and bought new drinks to express their support for domestic products.

"Everywhere is saying that foreign things are good, and I think our country's own things are the best, what's wrong?"

"Our country has good mountains and waters, and the fruits that grow are good, which point can't compare to those foreign brand drinks? Lingyun Beverage Factory I support it, as long as it comes out of the drink in the future, I will buy it. ”

The Lingyun Beverage Factory has regained its vitality little by little, and Ming Yanghong has made many useful suggestions with his unique business sense, which has made the beverage factory more powerful.

When Amy and others were struggling to survive, the large factories that cooperated with foreign capital finally began to be unable to support themselves.

Years of losses made it difficult for them to breathe, and since 03, the top few of the eight major soda factories have announced the suspension of production.

Among them, the trademark of the big drink that once dominated the three provinces was sealed, and after the cola company used the joint venture to occupy the original market, it became a shell company and returned to the hands of the local government and government.

When the news broke, the whole country shook.

The eight major soda factories fell one after another, Amy was heartbroken but had no choice but to work hard to research new products, combined with Mingyanghong's modern propaganda methods, and withstand the pressure so that Lingyun Beverage Factory could stand firm and not be defeated.

Among the eight major factories, the Zhengguang soda factory, which had escaped the joint venture, was dragged into a long-lasting trademark damage lawsuit by Coke Company, and was almost in a state of shutdown.

Outstanding domestic lawyers have taken the initiative to contact the company to help, and they have finally embraced the brand of Zhengguang with great effort.

Unfortunately, their main business is no longer the once popular Zhengguang drink, but has turned to the production of pure water.

People in the industry have beaten their hands and feet, but they can only watch this failed victory.

Zhengguang's transformation and hope for the revitalization of domestic beverage brands fell on Lingyun Beverage, which is now the largest except for two cola companies.

However, the Coke Company has seized 80 percent of the domestic market through seven major factories, and has become a behemoth that Lingyun can hardly handle.

All kinds of difficulties are coming, and Amy and the others are under tremendous pressure to decide on the next new products to break through.

"Iced tea" drink.

Iced tea is not Amy's idea, but Amy's vague memories of finding a few important people who should have worked for another company, and the concept they put forward after absorbing the company.

When Amy saw the proposal, she was a little distracted.

"What's wrong? Any questions? ”

Mingke thinks that the concept of iced tea is very good, and maybe it can really be successful.

Moreover, the cost of iced tea drinks is really, really low compared to other beverages, which means that the product price can also be lowered.

When the price is low, it will naturally open up a larger market.

"It's nothing, I just think that there is really providence in everything."

The company where these people worked before used to win with the concept of iced tea when the domestic beverage market was at its most depressed.

Later, they hired executives who used to work for Coke, and the executives used the excuse of "integrating with the corporate culture" to empty the company's original management team.

This large enterprise, which was once the second largest company in the domestic beverage industry in history, finally ended up being auctioned off with its trademark.

There was a lot of trouble at the time, and Amy had seen it in history books, so she had an impression.

So, she contacted these people in charge of ideas in advance and recruited them into Lingyun Beverage.

They really did not disappoint her, and under such difficult conditions, they still successfully completed the development of the iced tea series.

"Very good, everyone is the hero of the company this time, and we will definitely take back what belongs to us from the hands of foreign companies."

Under the order, all the manpower and material resources of the whole factory were put into the production of iced tea drinks.

The marketing campaign also went out of its way to promote the new product and let everyone know that this amazing drink exists.

"I know iced drinks and I've drunk tea, but what is iced tea?"

"No matter what it is, the drink produced by Lingyun Beverage Factory will definitely be fine, and I must buy it and taste it when the time comes, maybe it will be even better than the fruit milk that came out last time."

Overseas, Ming Yue showed a sneer when he heard the news.

"Iced tea? This sensationalism still wants to beat the two major cola companies? Father, are you really at the end of your rope? ”