The first to fight back against the black material was Xie Zhuoran's behavior in this promotional video.

The promotional video faithfully records the whole process of this public welfare, with scenes of them walking on mountain roads and staying overnight in the village. There was also the scene where they waited to eat hungry because the restaurant where they ordered food released pigeons.

In some places, the mountain roads are difficult to navigate, and the cars cannot pass, so they have to carry their belongings and equipment to pass. A photographer almost fell, but Xie Zhuoran quickly pulled it.

He was also very tired from walking, and jokingly told the photographer that he would simply carry the equipment and shoot himself by himself, so as not to cause accidents to the photographer.

The photographer hurriedly shook the camera and said no, but still carried the camera and followed.

Later, I couldn't bear it, Xie Zhuoran really took a close-up of his big head with the camera, and said sorry to the person in front of the camera.

He is professional in filming, but he is really unprofessional in photography, so he can only make do with it.

In the footage, you can see how difficult the mountain road is and how heavy the bag is on his back. The strap's mark on the shoulder was so deep that it couldn't be pretended at all.

Although the documentary was only filmed for three days, the comparison photos of him before and after the shooting were also picked up, and he tanned a lot.

This is a level that a person who squats in a parasol or a nanny car all day can never get a sunbath.

Fans have come out to slap those sunspots in the face and let them see, are all the clips in the documentary acted? Can you act for so long?

Are you going to play one and see?

Fans explained for him and were also distressed, and some regretted that they had resisted him to accept this endorsement before. He tried so hard, which showed that he really wanted to do it, and they shouldn't have hit him.

And some fans still think that he is destroying his future by doing this, and public welfare can be done, but there is no need to accept endorsements.

However, the documentary is divided into three days, with one episode showing the scene for one day, and the suspense is set at the end.

Because the narration is very moving and the editing is smooth, many people want to watch the second episode after watching one episode, waiting to see what happens next.

Moreover, not to mention the public welfare activities, it also introduces a lot of local customs and mountain village scenery, which are also attractive places.

Because it is a promotional video, this aspect of the picture must be beautiful, so that every frame is comparable to a blockbuster, and any screenshot can be used as a screensaver.

Yan Ailuo is strict and willing to spend money, and the director naturally strives for perfection and strives for very high-quality pictures.

The promotional video was divided into three days, and there was some controversy on the first day, mainly because fans and sunspots were still fighting, and fans were also very conflicted.

But as the film is played day by day, some dark sides and sensational clips of public welfare work are also played, which has aroused discussion among people other than fans.

Everyone knows that this is a commercial film, and it should be filmed as well as possible, reporting good news and not bad news just for sensationalism, this is the route that the advertising film should take.

But this time, they did the opposite.

Dark? Here you go, let you see some of the things you really encounter in public welfare.

This made some people who have seen it resonate, talking about the bad things they encountered in doing good deeds.

And so the hot topic of discussion succeeded, what do you do when you meet someone who doesn't deserve help.

Many people say that if they don't help, why should they help. It is the duty to help you, and it is the duty not to help you. Everyone is struggling to survive in the world, I have a conscience to help you, and you don't deserve help if you have a bad attitude, why should I continue to help you?

Some people also say that helping is not for the person being helped, but for promoting positive energy, so that the world is full of positive energy and leaves a better and more harmonious environment for future generations.

Instead of being indifferent, instead of complaining and blaming, it is better to make this world a better place, more worthy of love, and more worthy of survival for the next generation.

When we are older, we can proudly say to the next generation: Look, we have worked hard to leave you a better world. Next, it's up to you.

These words were written by Shi Yuexin and Yan Ailuo together, and they were also what Xie Zhuoran wanted to say the most, and they were shown in the last episode of the documentary.

As the voice actor's voice narrated with charm, combined with the simple scenery of the mountain village and the clear smiles of children, these words hit the heart and resonated with those who saw it at that moment.

In fact, these words can also be used in other contexts, and many times can be substituted.

Instead of complaining about the living environment and complaining about the people around you, it is better to work hard to change.

Although the public welfare is difficult, the adults in the mountain villages have fixed their mindset and it is difficult to change, and even those children will be mostly influenced by their parents. But as long as you try, change is still happening.

It's a little slower, but what has changed is what has changed. From quantitative change to qualitative change is a process of accumulation, and more and more children will walk out of the mountains and walk out of the brighter future.

This is the original intention of doing public welfare!

With the completion of the promotional video, Zhicheng's short advertisement was finally officially put on the air.

Zhicheng's advertising slogan is to give children a safe and healthy future.

This coincides with his purpose of doing public welfare, and it is also the original intention and goal of Zhicheng to make these products.

The fans who were still clamoring for him to terminate the contract were silent for a while, and then rushed to apologize in the face.

They were wrong. Their brother is so good, it is impossible for him to destroy his future for money. He knows what he's doing, and he knows how to fight for his goals.

They should have no doubt about supporting him, how can they run to question him?

Moreover, at this time, Editor-in-Chief Wang's Weibo about Xie Zhuoran confiscating the money and putting all the money in the public welfare was also picked up.

When everyone was angry, they felt that this was simply nonsense, whitewashing, and false.

But looking at this Weibo, it's so simple to hang there, and there are very few people who forward it, and if this is whitewashed, the number of retweets is too small.

After looking at Xie Zhuoran's performance in the promotional video and the familiarity of those children with him, they understood that he did not charge money and only let Zhicheng do public welfare things, which must be true.

The fans were moved to tears and decided that no matter what Xie Zhuoran endorsed, they would buy it. Only by spending money can they make up for the guilt of misunderstanding idols before.

As for the baby products, they don't need them? Didn't you have relatives at home, and bought them and gave them to your relatives. Or buy it and use it when you have a baby later.

Zhicheng's products were then put on the market with short advertisements, and a new round of marketing and sales began.

With the reversal of Xie Zhuoran's reputation, the reputations of Zhicheng and Yan Ailuo also reversed. She is no longer a black-hearted businessman, but a businessman of conscience.

What's more, their products are not particularly expensive compared to similar products, but after buying them, you can find that the quality and design are really very high-grade.

Whether the product is good or not, put it together and compare it a little, you can see it immediately.

Zhicheng also as Yan Ailuo thought, ushered in the first high after the opening. Peak.