Zbigniew Brzezinski, a well-known American diplomat and strategist, once proposed a rather novel strategic term -- "Tittytainment" in English, which is a combination of the English words "Titty" and "Entertainment". ("mouth" should be changed to "head", but river crab god, you know.) ）

The general meaning of this strategy is to achieve the goal of taking up a lot of people's time and making people lose their ability to think unconsciously by piling up intoxicating entertainment and sensory stimulation products in people's lives.

The background behind this theory is the great discussion in the United States about the "28 Theory," which means that 20 percent of the people in the world control 80 percent of the resources.

The most intuitive manifestation is the gap between the rich and the poor, this phenomenon was very obvious in the United States at the end of the last century, and in the 90th century, some celebrities and scholars gathered to discuss what to do, including George W. Bush, Bill Gates, Margaret Thatcher and other famous figures.

Everyone believed that if this trend was allowed to develop, the consequences would be unimaginable, and that the "life-and-death class struggle" proposed by Marx would really occur.

Brzezinski made it clear at that time that there was no way to change this phenomenon, and in order to be able to solve this possible struggle, Brzezinski put forward the "pacifier theory", that is, to stuff a "pacifier" in the mouth of 80 percent of people.

There are two ways to "plug the pacifier".

One is to provide a lot of cathartic entertainment, such as opening up the industry, encouraging violent online games, agitating war of words, and so on.

The other is to provide some satisfying games, such as filming a lot of soap operas and idol dramas, reporting a lot of celebrity scandals, and broadcasting reality shows and other popular entertainment programs, so as to consume a lot of people's time. (Ariki Yu feels familiar)

Both of these methods have a common purpose, which is to take up a lot of the time of these 80 percent, so that these 80 percent people unknowingly lose the ability to think, so that these people don't care about the gap.

At this time, these 80 percent only need to be given a bite to eat, a job, and they will be immersed in this "happiness" and have no intention of challenging the existing ruling class.

This theory seems cruel, but it is very realistic (when I first saw this theory, the author was scared into a cold sweat), and Brzezinski was a believer in the Italian political thinker Machiavelli.

The believers of this school of thought have no distinction between likes and dislikes, right and wrong, in their theoretical framework, but only interests and the means used to achieve a certain end.

For example, the famous "population theory", this theory believes that since many bad things in the world are caused by too many people, then let the massacre and plague develop to achieve the goal of reducing the population, especially the number of people at the bottom.

You may say how immoral, but please note that the word "morality" is made by people, and these people's suggestions are only for the ultimate end, and the "moral" politicians consider that they only have eternal interests in their eyes.

Recall that China is facing such a situation?

Due to the popularization of the Internet, the collection of information seems to be more convenient and fast, and all knowledge seems to be readily available, but this has made many people lose the opportunity to think independently.

The same thing, if you see an article on this official account today, you will feel that it makes sense, and tomorrow when you see the comments on that news, you will feel that this is right, so which one makes sense?

The social spirit of breaking through oneself and constantly innovating will gradually disappear, and will gradually disappear among these 80 percent of the people.

When people's eyes are focused on the various gossip of the national husband, and ignore his father; Later, someone's family affairs overwhelmed the Olympics, do you think it's sad? No, some people are rejoicing at this phenomenon.

Speaking of time, in fact, the competition of many enterprises and brands is essentially competing for time, because people's time is limited, a day is 24 hours, whether it can occupy the user's time, means whether the brand can survive and win.

Why is "WeChat" so good, because this social program occupies a lot of people's time, you can't do without it, "WeChat" product manager once said that "the best program is the one that people use once and then no longer use",, why don't you make your product the "best program".

Why is "Today's Headlines" so, because a large number of people spend a lot of time on it.

The reason why Boss Ma always has a social dream is because he wants to compete for the user's time, because of this purpose, he keeps trying, even if he fails again and again.

Why is it difficult for the Meitu App to develop anymore, because no one will go to this app to see what they have grown up to be, doesn't this evoke painful memories? It's all over when it's gone.

Whoever controls the user's time is in control of the future.

……

Dealing with Zhuotuo Fitness Club, Chen Kan actually didn't have much effort, but he ran to Fengcheng District once that night, and made three phone calls the next morning, and the matter was over.

After that, Chen Kan didn't pay attention to the progress of this matter, and later Xu Qiang talked about it with Chen Kan, and Chen Kan only knew.

Recently, Chen Kan's apartment has one more resident, and he is still a beautiful woman, Dong Bing.

It is the girl Weng Xiupin and Chen Kan said before, Chen Kan's master's tutor Mr. Sang, a new master's student this year, Chen Kan's junior sister.

Her historical skills are indeed very good, before Chen Kan handed over a lot of things to Han Wenfei and Jiang Kai to help do, now Dong Bing alone can do all the things that the two of them could only do together, and she is faster and more accurate.

However, Dong Bing's residence is a big problem, and he can't live with Chen Kan all the time, Chen Kan has no opinion on this, Chen Kan himself doesn't care, but her reputation has to be considered.

This is obviously inappropriate, but fortunately, as the summer vacation approaches, many teachers have started their travel plans, and the apartment is empty, and Dong Bing's residence problem can be solved.

Approaching the summer vacation, things have become more, all kinds of exams, for this result, some students began to go to the relationship, hoping that the teacher would be merciful, although there are few people looking for Chen Kan, but there are also, Chen Kan's attitude towards this is always the same.