Zhu Hong understood what the general manager meant, and did everything possible to prevent Yuanda from returning funds, in that case, it would win without a fight, and Yuanda would suffer heavy losses, at least in a short period of time.

Huinong's salesmen are not aimed at farmers, but only have contact with dealers, so this can only be done through those dealers.

This is the reason why the general manager asked Zhu Hong if he was familiar with them.

Sitting in the car back to Huaibei, Zhu Hong frowned and thought about what to do?

This has to be done, or it's all over!

At the end of the peak period, the war finally came to an end, and Yuanda Chemical Fertilizer jumped up and occupied 60% of the market.

This turnaround battle is a great one!

Zhang Xiaobai sat in the office, writing a summary in the notebook, where there are deficiencies, where there is need to be improved, and where there is something that needs to be improved, one by one.

Progress always starts with self-criticism, and only by seeing the shortcomings can there be room for improvement.

After writing, Zhang Xiaobai lit a cigarette and walked to the window to look at the scenery outside.

Spring is in full swing and the mood is happy.

Looking back now, in fact, the whole plan comes from a thought.

When the quality of the goods is almost the same, what do customers care about the most?

Only by understanding this can we find a way to grab the territory of Huinong.

Whether it is a small person in the market or a rural villager, most consumers care most about the price, how much money they can save, and the more they save, the better.

Then it seems that they can only be recognized by lowering the price, but there is one point, Huinong Group can also use this trick.

Zhang Xiaobai has long thought that fighting a price war is not a good way, he has no right to do it at all, it is too expensive for Yuanda, and the prospect is unknown.

Since fighting a price war won't work, how can you make them feel that they are taking advantage?

Is it okay to give them for free?

Not free, to be exact, it's to let them use it for free for three months first, and then give money.

In fact, it is the same thing for farmers, money has to be given after all, but it is not simple for Yuanda, there is too much to prepare and bear.

The important point is whether those consumers care about such a solution.

After repeated consideration and serious investigation, Zhang Xiaobai went to the countryside to chat with the people for this reason, and finally concluded that this method should be very effective.

Why?

This is a psychological effect, the general public can not see far, it is best not to spend money in front of the eyes, how much advantage can be taken advantage of, as for the future, then talk about the future.

This is the most intuitive idea of ordinary people.

It is also the conclusion of Zhang Xiaobai's serious investigation.

In the end, such a battle can be won without a hitch.

The slogan of Yuanda Group is "Yuanda fertilizer does not need money!" ”

This is too tempting to ask for money, and despite the false propaganda, it can bring together the majority of farmers.

They definitely care about quality, because Yuanda has already occupied a part of the market in the early price war, and the quality has been recognized among users, so there will be no problem with this.

In fact, the price war of Yuanda is not to fight with Huinong, but with those small manufacturers, and what they want is to squeeze their market.

From that time on, this serial scheme began,

At least for now, the results are going well!

A month ago, Zhang Xiaobai went to Yanjing alone, met Yao Yuan and Du Mengni in private, and said what he thought.

This has to be done with their support.

After listening, the two men were speechless for a long time, as if they did not believe their ears.

After a long time, Yao Yuan nodded slowly, and then the two men looked at Du Mengni.

The whole thing, Du Moni is the key.

At that time, Zhang Xiaobai asked her why Yuanda didn't raise money, didn't go public, and didn't take out loans, and she said that it was her grandfather's decision.

Zhang Xiaobai had long thought that once this strategy was adopted, the liquidity of Yuanda Group would definitely not be enough, and there was only one way to solve it, to borrow from the bank.

Du Mengni can't do this, and Yao Yuan can't do it, only if the old man Du Zhongfu says it.

Zhang Xiaobai stayed in Yanjing for one night, and the next day he learned the good news, and Du Zhongfu agreed.

In fact, he didn't know the whole thing.

That night, granddaughter Du Mengni, son-in-law Yao Yuan, and daughter Du Ruyue all knelt in front of Du Zhongfu.

In fact, that's not called begging, that's called force.

In this way, Du Zhongfu was forced to agree to a loan from the bank, and the principle he had adhered to for so many years finally broke when he was old.

Then the whole thing went on quietly, and only a few people knew the details.

It must be kept secret, and once Huinong finds out about it, the whole plan will be wasted.

It is not so simple to operate such a major event, Zhang Xiaobai thought of every detail, including the response of Huinong Group.

Seeing that they didn't make a move in the end, it seemed that they could only wait, wanting to wait for the Yuanda to mess up.

Thinking of this, Zhang Xiaobai smiled slightly.

Look at me jokes? Come on!

Bao Xiaomei pushed open the door with a smile, "Brother, everyone is here!" ”

Zhang Xiaobai turned his head and smiled: "Are you ready for wine?" ”

Bao Xiaomei said: "Of course, I'm also Secretary Bao, okay?" Don't doubt my professional quality, how can there be a celebration banquet without drinking? ”

It's over for now, and it's time for a celebratory feast.

At noon, the big cafeteria was bustling with activity.

The original small table was put together into a large table, and everyone sat at separate tables.

Four members of the leadership team and ten group leaders sat at a table, which was considered a leadership table, and there were red wine, white wine, beer and drinks on the table.

Everyone's eyebrows fluttered.

Zhang Xiaobai's left and right sides are Bai Lu and Bao Xiaomei, one is shrewd and capable, the other is beautiful and moving, and his left and right arms envy others.

Zhang Xiaobai picked up the first glass of wine and slowly stood up.

Everyone also stood up with their cups in their hands and looked at the regional manager as if they were looking at a god.

Zhang Xiaobai said: "The first glass of wine, I salute everyone, you have worked hard these days!" But our hard work was not in vain! Our Yuanda fertilizer has been sold all over Ansu Province! ”

"But this is not enough, in the days to come, Yuanda will inevitably defeat Huinong and sell fertilizer to the entire southern region! At that time, you are the elders and heroes, and I, Zhang Xiaobai, will not treat you badly! ”

Small wine glass, Zhang Xiaobai took a sip and dried.

Even those who can't drink alcohol have this one.

Everyone in the audience was excited and excited.

Zhang Xiaobai picked up the second glass of wine again, "After the longing is over, it's time to talk about the actual ones, the next goal, be sure to ensure that the payment is in place!" Once we can't get back the funds, let alone those dreams and wishes, we won't be able to keep our jobs, and our efforts will be in vain! ”

The crowd shouted in unison, "Yes! ”

Another drink.

Zhang Xiaobai lifted the third cup and said with a smile: "Eat and drink well, don't get drunk and don't return!" ”

The crowd laughed.

The key to the whole thing is to collect the money, and both Yuanda and Huinong are concerned about this.

Huinong's gamble is that the poor mountains and bad waters are out of the people.

Zhang Xiaobai gambled that there were many beautiful mountains and rivers.

The two sides bet on people's hearts and humanity!