Linda and Casey were dumbfounded, motorcycles, consumer groups are just for the excitement of pursuing speed, how can there be any "soft and warm" at all!

In the end, it is a young student, whether it is experience or insight, it is too far from the top designers in the industry, and it is natural that I can't figure it out at this time.

Daniel glanced at the two girls lightly, and asked coolly, "Why, the iron man still has tenderness, can't there be a motorcycle?" ”

Linda and Casey couldn't keep up with his rhythm and didn't dare to answer, they both looked confused, looked at him, and expected him to continue.

Daniel stopped testing them and told them the answer, "The general advertising design emphasizes the speed and passion of motorcycles, so they will choose an open area like the wilderness as the background; But if Emma wants to embody the warm part of the Harvison motorcycle, she will definitely change the background, for example, to replace it with the high-rise buildings of the city, so that people who see the design screen feel that even if they ride a motorcycle on the city road, there is a leisurely spiritual feeling. ”

"Oh!" Linda and Casey suddenly understood, and immediately developed a kind of admiration for Emma, and then, cast their star eyes on Daniel.

I thought to myself, Emma is amazing, but Daniel, who guessed Emma's mind at once, is even more amazing!

Linda couldn't wait and asked, "Daniel, what strategy are we going to use to deal with Emma's group?" ”

Daniel raised an eyebrow and raised his finger to the side of his forehead, "Isn't that the purpose of your internship?" Develop your brain, expand your imagination, and win against the enemy! ”

He gave them a stern task, "Tomorrow, you two will give me a copy of our group's designs." Now, I give you a design purpose, since it is a series of print advertising pictures, the three advertising pictures need to be unified in style, but the design connotation needs to be progressive! ”

Ahhh

At that time, Linda and Casey began to shout in their hearts, follow the famous designer, Mrs. is too difficult!

Retracting her thoughts, Linda racked her and Casey's brains, pondered hard, and discussed the design ideas for a night, and said, "Daniel, since Emma's group wants to use the flexible design concept to emphasize the safe, comfortable, and leisurely driving experience of the Harvison motorcycle, then we have to go the opposite way, emphasizing that the Harvison motorcycle is more exciting, more emotional, cooler, more dazzling and more manly than other brands of motorcycles!" ”

When the words fell, they saw that Daniel's face was pale and he bowed slightly, but they couldn't understand what he really meant.

Do you appreciate it, approve of it, or do you think it's not too creative and not creative?

Linda and Casey looked at his salty expression, and they didn't dare to say anything anymore, trembling.

After a long time, Daniel spoke lightly, but gave a heuristic point, "The consumer group of motorcycles is mostly men, think about it, in addition to the pursuit of excitement, cool man, what are the characteristics of men's thinking?" ”

Linda and Casey immediately lowered their eyes, no matter how smart and scheming, they are only twenty-year-old girls in the end, and they have no experience in love, where can they know more thoroughly about the opposite sex?

Daniel smiled, and didn't blame them, but said softly in his pleasant voice: "Men, who also pay attention to precision, especially for mechanical things, are much more interested than women. In contrast, women tend to be sensual and pursue a sense of the senses and the heart. Therefore, the design of the Emma group will definitely go in this direction. We have to focus on the precision of advertising design in line with male thinking, highlighting the more precise design and more powerful functions of Harvison motorcycles than other brands of motorcycles. Mountains and rivers are flat, urban wilderness, because there are precision parts, instruments, dials, gears, and Harvison motorcycles can go anywhere. Therefore, in our advertising design drawings, we try to show every detail of the motorcycle, and use the element of precision to impress the hearts of consumers! ”

As soon as these words came out, Linda and Casey shouted loudly in their hearts: Ahhhh

Suddenly, the eyes of the two girls flashed, and their faces were full of admiration.

They are very confident that they will win this PK!

**

A few rooms away from Daniel's design room is Emma's design room.

At this time, Emma took Lan Nianyun, Tian Lulu and Yuri, and was also having a heated discussion.

Yuri couldn't hear the sound, but he had a detailed design in his hand.

This plan was written by Lan Nianyun and Tian Lulu in the mobile office last night until more than nine o'clock.

The idea is that in accordance with the design concept of "soft warmth" mentioned by Emma, the two girls developed brains and put forward a lot of creative ideas, far exceeding the requirements of the original three series of design drawings.

After Emma saw it, a bright light flashed in her cold eyes, but it was only for a moment.

Soon, she faced them with an expressionless ice cube face again, "Cindy, Lulu, you tell me, with this design of yours, do you have the confidence to win the other party?" ”

Lan Nianyun and Tian Lulu's hearts suddenly froze, and they glanced at each other.

This is a design plan that they worked hard to write all night, and they feel that they have worked hard to the limit, but looking at Emma's appearance, it seems that they are still not satisfied.

Lan Nianyun replied softly: "Emma, in fact, when Lulu and I wrote this plan, we didn't take into account what the other party thought, we just followed your requirements, tried to expand our ideas, and used our imagination and creativity. However, we can't guarantee whether we can win the other party......"

Her voice is light and soft, and her confidence is obviously insufficient.

Hearing this, Emma pursed the corners of her lips, her eyes were cold, she threw the design plan in her hand on the workbench, and said lightly: "If you don't formulate a strategy according to the other party's ability and characteristics, and only rely on your own imagination to play, you are making a directional mistake!" ”

Her face was as cold as ice, and both girls couldn't help but shudder and lowered their eyes slightly.

For this iceberg beauty, the fairy teacher, they are really a little afraid.

Emma is very different from the teachers they have at school, and even Teacher Smith is not as strict as Emma.

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