Chapter 36 Sales Planning
As the big shopkeeper of the medicinal herb shop, Lin Yuniang's daily work is not only to look at the accounts and purchase reconciliation, but also to find ways to improve the profits of the medicinal herb shop.
Liaocheng's medicinal herb shop was almost monopolized by Zhang and Liu, so the Liu family became the biggest competitor of the Zhang family.
In the case of people not getting sick, how to improve the net profit of the store is a problem worth considering.
"Young lady, the old lady is worshipping the Buddha, are you looking for the old lady?" Seeing Lin Yuniang standing at the door of the Buddha Hall with a stack of rice paper, the old lady came over and asked.
Lin Yuniang nodded.
The old lady smiled kindly: "Young lady, please wait a moment." ”
It didn't take long for the old lady to come out of the Buddha hall and invite Lin Yuniang in.
"Jade Niang is here!" The old lady, supported by the old woman, got up from the bright yellow futon.
"Grandma." Lin Yuniang followed behind the old lady and walked to a low table.
When the old lady sat down, she saw that she was holding a stack of papers in her hand, and she couldn't help but look puzzled.
"Grandma, this is the purchase document of the medicinal herb shop in the past few days, you can see it." Lin Yuniang first handed a few documents in her hand to the old lady.
The old lady took the slip handed over by the old lady and looked at it for a while: "The business of the medicinal herb shop seems to be much lighter these days. ”
"Except for supplements, it is difficult to sell other herbs if no one is sick. However, Yu Niang thought of a good way to sell together. Lin Yuniang handed the stack of rice paper in her hand to the old lady.
The old lady was interested, took the rice paper and motioned for her to continue.
"We can post a free consultation on the 15th day of the first month at the door of the shop, and also send ginger soup to treat the disease, and maintain the health without the disease." Lin Yuniang pointed to the rice paper in the old lady's hand: "Then buy the temporary shop next to the shop and set up a few beds." ”
"Young lady, the old slave asks more, this is a free medical treatment, and a free ginger soup, aren't we at a loss?" The old lady couldn't help but interrupt Lin Yuniang.
Lin Yuniang explained with a smile: "We are free to see a doctor, not to grab medicine for free." ”
The old lady still didn't understand: "But once people are sick, they have to see a doctor and get medicine, even if they don't see a doctor for free, those who are sick should be treated or treated, why bother?" ”
The old lady seemed to understand a little: "Then why did you buy a temporary shop to set up a bed?" ”
Regardless of whether the old lady understands or not, Lin Yuniang still said her thoughts carefully: "This model that Yu Niang said is called joint sales, we implement the free model every fifteenth day of the new year, and the target group is not only the sick people, but also the doctor who is not sick, who does not have a headache, brain fever, back pain, after the doctor sees the doctor, although he does not charge the consultation fee, but can sell a large number of medicinal materials." ”
After a pause: "And in the next bed, this bed is not an ordinary bed, but a moxa bed, according to medical records, wormwood has the effect of dehumidification, detoxification and beauty, we can buy a large number of wormwood, make moxa sticks and other things, the dried moxa sticks are lit, put under the special bed, become a moxa bed, whether sick or not, you can lie on it, smoke." ”
"Yu Niang, although the joint sales model you mentioned is good, even if it is sold, it is all worthless medicinal materials, so there is not much profit, and the moxa bed you said, the effect is still significant?" The old lady said.
"It doesn't matter if the medicinal materials are worthless, as long as the sales go up, the profit must be considerable compared to now, and it can start the popularity of our Zhang family. You can feel refreshed after doing this moxa bed once, and your physical fitness has improved significantly after several times. ”
Seeing the old lady's incomprehensible look, Lin Yuniang coughed dryly: "It is to use this unique way to let Liao Cheng and even people outside Liao Cheng know about our Zhang family's medicinal herb shop, and the moxa bed can be effective if you do it once." ”
The old lady nodded with approval on her face: "Yu Niang, although you let go of this matter, if you want anything, just say it." ”
This can not only improve the monthly income of the shop, but also win a righteous word, after all, it is still free to see a doctor. Her granddaughter-in-law really surprised her more and more.
After Lin Yuniang asked the old lady for some things, she left the Buddhist hall and went straight to the nearest Zhangjia medicinal herb shop "Renji Hall" to her.
"Young lady, is this what the old lady means?" After listening to Lin Yuniang's narration, Zhao Dafu, the shopkeeper of Renji Hall, asked with a questioning tone.
Lin Yuniang's face turned cold: "It's not what the old lady meant, does Shopkeeper Zhao still think that I can't lie to the old lady?" I can't afford it. ”
Zhao Dafu's chubby face showed a hint of a smirk: "Please forgive me, young lady, if the old lady doesn't ask someone to pass the word, the contemptible people don't dare to make decisions on their own." ”
He didn't take this young lady of the Zhang family who had just taken over the position of the shopkeeper of the medicinal herb shop in his eyes, even if the second lady didn't tell him to let him go against this young lady, he wouldn't let this young lady go unchecked, how could a wild girl from the countryside climb on his head and be powerful.
Lin Yuniang didn't expect that this shopkeeper Zhao would blatantly make things difficult for her, if she didn't exert her authority, she would really think she was a sick cat.
"Shopkeeper Zhao, I am the young lady of the Zhang family, and I am also half of your master, should you change the way you talk to me and your attitude?"
Zhao Dafu didn't even make a pretentious appearance, and directly said with disdain: "Master? How dare you say it? Little girl, do you think that contemptible people call you a young lady, and you really regard yourself as the grandmother of the Zhang family? ”
Lin Yuniang was not annoyed: "Shopkeeper Zhao, if I remember correctly, your deed of sale is still in the Zhang family." ”
"So what?" Zhao Dafu's tone was not as brisk as just now.
"It's not good, it's just that Shopkeeper Zhao, your deed is in my hands, I'm the most and will be repaid, Shopkeeper Zhao enters me a foot, and I naturally want to enter you." Lin Yuniang raised a deed of sale in her hand, turned around and walked towards the door.
Zhao Dafu reflexively stopped Lin Yuniang: "What do you want to do?" ”
Lin Yuniang grinned: "Naturally, I am looking for another way for you to make a living." ”
Zhao Dafu was completely panicked, the Zhang family treated the house slaves relatively leniently, he worked hard for many years, flattered and pleasing people for many years, and finally climbed to the position of the shopkeeper of Renjitang, if he was sold to others, not to mention that he could have the current wealth, I am afraid that his life will be worried.
"The young lady is angry, is it Zhao Fu's fault, and please ask the young lady to ignore the villain and spare Zhao Fu this time."
Looking at the shopkeeper Zhao who suddenly changed his attitude, Lin Yuniang was not surprised: "...... the plan of that party?" ”
Shopkeeper Zhao smiled even more attentively: "This is not a matter of your words.
"Okay, these things will be troubled by Shopkeeper Zhao, and you will do it yourself."
"It's easy to say, young lady, go slowly!"
...........。