Finally got rid of this embarrassing situation, Chuan Heng secretly wiped his sweat, people are afraid of being famous, pigs are afraid of being strong, and this is really the case.

What was done ten years ago, there are still people who remember.

While sorting out the content that everyone handed in, Hanfeng wanted to ask what Chuan Heng had done.

When I looked up, I found that Ji Fanchen and Chuan Heng were "eyebrows and eyebrows", not ambiguous, but fighting with each other's eyes.

Chuan Heng glanced at the cold wind, shook his head slightly, and glared at Ji Fanchen, meaning that he couldn't tell the cold wind.

Ji Fanchen also glanced at the cold wind, the corners of his left mouth were slightly upturned, his eyes were half-mi, and there was a joke in his eyes, which meant that of course I had to tell her, you wait for the image to collapse.

The two men slashed at each other, and the cold wind felt the smell of gunpowder fill the air.

"Mr. Chuan."

"Ahh Chuan Heng was taken aback by the sudden cold wind's shouting, "The whole ... Is it sorted out? ”

Chuan Heng actually stammered, Ji Fanchen couldn't hold back, and laughed out loud.

"It's done." Han Feng sent the forms to Ji Fanchen and Chuan Heng respectively.

Chuan Heng glanced at the content of the form, and sure enough, there were a lot of black words in it that he hadn't even heard of, and young people from the post-95 generation had gradually shifted their communication positions with friends to QQ, on the grounds that WeChat was full of "adults".

Hanfeng has been working for almost a year, and she also feels deeply, in addition to work, WeChat has less and less content in life, fortunately, she is also a person who has no life.

Nie Jiahe often said that she lived an old-fashioned life, not like a child who had just graduated.

I'm not a child in the first place, Han Feng said in his heart, from the beginning of work, who is still qualified to be like a child.

"Your proposal in front of you is basically very complete, but just like Fan Chen said, a promotion can't save them, let's talk to Pan Dasheng today, and then do detailed content, don't worry." Chuan Heng said while flipping through the form.

"Eh, should we go see the panda on the weekend?" Chuan Heng said.

Ji Fanchen and Han Feng glanced at each other, and sure enough, Chuan Heng was not the one who wanted to come to work.

Pan Dasheng came to the conference room again in the afternoon, and when the cold wind saw him, he remembered the giant panda, which was really similar, with a round face and a round body, smiling every day.

Chuan Heng communicated the results of the morning discussion with Pan Dasheng, and the original demand was a mid-year promotion, but Chuan Heng felt that it was better to upgrade the brand of the system.

At present, Panda's main products are milk drinks, and the secondary line is ready to push fitness drinks and sugar-free drinks for adults, in fact, this direction is right, modern people's requirements for health are getting higher and higher, milk drinks are high in sugar, and nutrition is not as high as milk, and now it can be maintained, mainly because everyone still has nostalgia, but when the new batch of young people grow up, is there any market?

"Do you want to break away from Panda directly? New brand? Chuan Heng suggested.

Pan Dasheng rubbed his round head: "Pan Da is still at least somewhat influential, will it be difficult to launch a new brand?" ”

"For others, it's difficult." Chuan Heng cocked Erlang's legs. "But it's not easy to complete in 1-2 months, at least a year, but we have to thank this era for giving us the opportunity to spread more channels with less money."

Pan Dasheng stood up and walked back and forth twice with his hands behind his back, and made up his mind: "Okay, Pan Da has failed to push several times across the country, and it is not bad this time!" It's a big deal to lose in the Rongcheng market, and if you win, you earn it. ”

"It's okay, the strategy is rough this time." Chuan Heng said: "The first packaging design is better-looking, and the second shop has all the middle-waist Internet celebrities who can see the channel, so that everyone feels that they have not received new product promotion, they are not popular enough." ”

Seeing that Panda was still a little unconfident, Chuan Heng continued: "What you have to do, first, believe in your own products, and second, do a good job of offline channels, so that people who want to buy your things can buy them when they go out." As for the online part, we don't have to worry. ”

"Design ......" Panda had a headache when he heard these two, he had done too many strange operations in order to catch up with fashion before.

"It doesn't matter, there are always a lot of students in Sichuan." Han Feng said without raising his head.

Ji Fanchen couldn't help but hug the cold wind with a smile and said, "You little clever ghost. ”

"Yes, I do have a lot of students." Chuan Heng took over the conversation, "I can ask students of each style to make a set of bottles, and then we will do a pre-warm-up event, pre-embedding surprise bottles in supermarkets in the city, to see which bottle designs are most likely to be noticed by users and affect his purchase." ”

"You can also work with the gym." Ji Fanchen said, "You have to drink water when you work out, you can make a co-branded gift bag, and you can get a one-month energy package when you get a card." ”

Chuan Heng nodded, in addition to convenience stores, many locations can also become new channels, such as more specialized occasions such as gyms.

"Mr. Pan, of course, these are some scattered ideas, and it is more difficult to shape the overall shape of the new brand, the product is the first, the packaging, concept, and taste are indispensable, and we will help you together."

Pan Dasheng's palms were sweating, although he said that he didn't have any big ambitions, but when Chuan Heng said this, he was still nervous: "Chuan...... Mr. Chuan, I actually wanted to invite you to come and meet me, after all, 10 years ago, it was your speech and ...... at that time."

"Talk show." Chuan Heng hurriedly interjected.

"Huh? Take off...... Talk show? Panda's round face was full of question marks.

Chuan Heng cast a resolute and affirmative gaze at him.

"After all, the speeches and talk shows at that time gave me so much strength, and you said at the time that bravery is the most exciting quality, and all success comes from the courage to take the first step. You say, you have to do something brave today, be your most authentic self once. ”

Chuan Heng covered Pan Dasheng's mouth: "You have done a good job and made your father's industry bigger and stronger." ”

Pan Dasheng showed a simple smile: "Mr. Chuan, you finally came here, I'll take you to see the special giant pandas in Rongcheng, and the whole bamboo banquet, it's very delicious, that bamboo sunflower soup is so delicious, the bamboo sunflower takes a bite with the soup, no, no, I'm hungry, it's so decided, I'll arrange it on the weekend." ”

Hanfeng made a summary of some fragmentary ideas that we talked about this afternoon, the positioning of a brand is a very complex process, and it cannot be completed without going through a 3-4 rounds of combing.

However, this time I was very happy without comparing the price of the manuscript, and Party A is a fan of Chuan Heng, and Han Feng felt that he could probably keep more hair.

The three of them finished a day's brainstorming and walked to the hotel, Chuan Heng was still on the phone, Ji Fanchen and Han Feng walked behind, and Han Feng secretly asked, "Mr. Chuan wasn't a talk show at that time, right?" ”

Ji Fanchen looked at her with deep meaning: "Then you guessed what you took off?" ”

The corners of Han Feng's mouth pulled out an embarrassing arc: "Did Mr. Chuan fight like this at that time?" Striptease? ”

Ji Fanchen patted Han Feng on the back: "It's nothing, there are many excellent histories like Mr. Chuan." ”

Chuan Heng turned around after making a phone call, and when he saw the cold wind looking him up and down, he looked at Ji Fanchen, and Ji Fanchen walked out of Chuan Heng's sight with a quick trot.

Alas, forget it, who is still young and frivolous, Chuan Heng resigned himself to looking at the sky......