Chapter 45, the good days are over

The world's major well-known car companies have launched a crazy all-electric vehicle promotion around the world, and the market reaction is immediately apparent after the new electric vehicle solves the three fatal defects of battery life, battery life and stability.

Iceland, located in Northern Europe, is the first to respond positively, for the beautiful natural environment of Iceland, the Icelandic government officially announced the full implementation of the new car environmental protection law in Iceland, prohibiting the sale and use of fuel vehicles from next year, and fully implementing all electric vehicles.

Of course, Iceland is only a small country, and there are not many cars in the whole country, but European and American countries have also launched policies to promote the development of electric vehicles, and have introduced new policies to promote the development of electric vehicles in various aspects such as taxation, financial subsidies, and electric vehicle charging.

There is no doubt that these policies are promoted by car companies in their respective countries, these car companies have extremely large influence in their respective countries, and now is the time to seize the electric vehicle market.

After all, the automobile industry is an extremely large industrial chain, and there are tens of thousands of auto parts alone, and I don't know how many companies have derived from it, which has many benefits such as stimulating the economy, promoting employment, and increasing taxes.

The global media, all kinds of experts, etc., are naturally not to be outdone followed by the new electric vehicle welcome, in this environmentally friendly, economic era, electric vehicles are not only environmentally friendly, the price is affordable, and more importantly, in the long run, it is also very economical, naturally it is a big blow.

Under such fierce publicity, the traditional fuel vehicles, which are already in the Red Sea, are even worse.

The headquarters of Huaqi Group, Huaqi Group, as one of Volkswagen's two partners in Huaxia, has been living a very good life.

But in recent days, the life of Huaqi Group seems to be difficult all of a sudden, in a conference room in the headquarters building, the various CEOs of Huaqi Group have gathered together and are holding an emergency meeting.

"Everyone looks at our sales in the last week, this week we can almost say that we have not sold even a single car, the major dealers across the country have stopped picking up goods from us, and some dealers have even asked for returns."

Chen Ping said very seriously at the latest sales data.

As a large-scale enterprise that produces and sells millions of cars annually, relying on the ability to OEM foreign car brands, in addition to the huge market of Huaxia, Huaqi Group has always had a very good life, anyway, it is not ambitious, does not want to be its own state-owned brand, relying on the country's automobile policy is also a taste, becoming one of the world's top 500 enterprises.

But the sales situation in the recent week is simply miserable, whether it is the brand of the car, the sales are completely stagnant, and the 4S car shops across the country have not paid the group to pick up the goods, which suddenly made the entire Huaqi Group completely panicked.

"The situation has been investigated clearly, the world's major well-known car companies are launching new pure electric vehicles, the price is very favorable, and there are financial subsidies, so the market is currently in a wait-and-see state, our major car sales stores across the country are almost completely stagnant, and even the new cars that have just been launched recently are not sold for a long time."

"Of course, not only our brands, but also all automobile groups across the country are in the same situation as us, sales are completely stagnant, and it is difficult to sell even one car."

An Guowen, the marketing and sales director in charge of market research, told about his research.

The CEOs who were also present at his words breathed a sigh of relief, as long as it wasn't for the fact that the situation of his own family was so bad, there would be nothing to say if the whole market was like this.

Anyway, for a large central enterprise like Huaqi Group, when the market is good, there is no need to worry about bankruptcy, such a large group, related to many industries and a huge employment population, the country will definitely not sit idly by, they are the bosses, no matter what, anyway, life is very comfortable.

"There is a situation that I must make clear to you, now the world's major car companies are launching new pure electric vehicles, and Volkswagen and GM, which we have cooperated with, have no intention of continuing to cooperate with us in the field of electric vehicles."

Chen Ping looked at everyone's expressions, and felt helpless in his heart, state-owned enterprises and central enterprises are like this, the internal relationship is intertwined and very complicated, sitting in this conference room may not necessarily be capable, but everyone must have a relationship behind it.

In the past, he could live a good life by relying on the automobile development policy of state-owned enterprises, but now he seems to see the end coming, and in the new field of electric vehicles, none of the previous partners have any intention of continuing to cooperate.

In the past, Huaxia actually had many its own car brands, such as Jiefang Automobile, Changchun Automobile, Great Wall, Changan and other brands that had been in history textbooks.

However, after the reform and opening up, the policy of vigorously introducing foreign advanced production technology was proposed, and the major domestic automobile groups have chosen to cooperate with foreign automobiles, wanting to learn from others' advanced technology.

In the end, we all know the situation, whether the technology has been learned or not is unknown, anyway, the cars running on the domestic roads soon became Wanguo brand cars, but there is no Huaxia's own car brand, and finally these domestic automobile groups in China have all become OEM factories for foreign cars.

Don't look at all of them are huge, the world's top 500, but they can only be mixed in China, all OEM cars, core engines, gearboxes are all imported from abroad, only assembly, some unimportant parts are produced in each other's country.

As a result, the major foreign car companies only rely on selling engines, gearboxes and brands to extract a huge amount of profits from the Chinese market every year, while these major domestic car companies have all been reduced to OEM factories, and all independent national brands have disappeared almost overnight.

This is the reason why all the cars on the domestic roads are Wanguo brand cars, but there are no Huaxia independent brand cars.

Some people will ask, why don't these global car manufacturers directly export cars to Huaxia, but cooperate with these domestic car companies?

Because Huaxia's tariffs on pure imported cars are very heavy, the same BMW sells for more than 300,000 Chinese dollars in the United States, but it costs 600,000 Chinese dollars in Huaxia, and the extra hundreds of thousands of them are almost all tariffs, which is why some people will find it cheaper to buy a car abroad than at home.

Relying on this policy, these domestic car companies are proud to survive, even if they are OEM, because of the huge market of Huaxia, these automobile groups can also live a very nourishing life, and they are among the world's top 500.

It seems to be a powerful Fortune 500 company, but in fact, it is just a baby that does not grow up under the protective wall, once the protective wall is gone, these car companies will be 100% doomed.

Huaxia is known as a big country in the automobile manufacturing industry, but the number of cars exported to foreign countries every year is simply miserable, in 2017, the number of cars exported by Huaxia was only 1.06 million, you must know that the total number of cars sold in the world in 2017 exceeded 90 million, and the number of cars exported by Huaxia is simply insignificant.

And you may not know what the exported cars are: Chery, Great Wall, JAC, Chang'an, these state-owned brands, and Wuling Hongguang is the main force among them.

And those of the top 500 car companies that OEM major foreign automobile manufacturers can't export a single car, because their fate is to OEM these foreign car companies to produce cars and sell them in China, and if they want to export, they must use their own brands.

Speaking of which, everyone should be able to understand why Huaqi Group is panicking, because the foreign automakers it cooperates with have no intention of continuing to cooperate with Huaqi Group to survive electric vehicles, at least temporarily.

The reason is very simple, the atomic matrix battery production capacity of Galaxy Technology is temporarily limited, and the share of major car companies is relatively small, and they are not enough.

What's more, there are only a few car companies that have won the share of atomic matrix batteries this time, which means that the entire huge market is shared by these few companies, and the markets in other parts of the world are not satisfied for the time being, and they will definitely not cooperate with you.

The old fuel vehicles cannot be sold here, and the new electric vehicles have no way to participate, which is the situation faced by Huaqi Group and other Huaxia car companies.

As soon as Chen Ping's words came out, the CEOs of Huaqi Group in the entire conference room were finally slightly moved, and they finally understood the current situation, and it seemed impossible to live a good life like before.

"If they don't cooperate with us, their cars won't want to be sold to us in Huaxia."

Some people said without hesitation, this is the key to the survival of these car companies, the tariffs on pure imported cars are too heavy, the price is too high, and it will definitely affect sales.

"No~ they can, because the major car companies have huge subsidies from their respective national governments behind them, and our Huaxia Biatety Group also seems to have mastered new battery technology and launched a new electric vehicle, which seems to be very expected in terms of the current market situation."

"Our good days are over~"

Chen Ping shook his head helplessly and said.

PS: The new book is pink, ask for collections, ask for clicks, ask for recommendation votes~~