Sang Zhi let go of Xiao Fei's arm and slowly walked towards Li Derui: "I don't think the shooting creativity of the urban beauty just now is good!" Although the overall style is dominated by the fashion, simplicity, generosity and luxury of white-collar workers, it lacks the main content that can be associated with it. I watched this shooting, as if I was looking at the daily life of an urban white-collar worker, which is completely unrelated to our theme of today, Jin Yuyan skin care products! ”

Listening to Sang Zhi's words, Li Derui was so angry that he almost couldn't breathe. Because of the majesty of Menzheng, he held back the anger in his heart and said to Sang Zhi: "Less than half of our advertisements have been shot, and there will be advertising slogans after that!"

Sang Zhi nodded, looked at Li Derui and said, "So what? It's just to tie this ad to our theme strongly, but don't you think this urban beauty series is too cheesy? Walking down the street, you can see this kind of urban collection billboard almost at any time, unless you can bring in an A-lister, this kind of advertising is sitting in a pile of cosmetics commercials! ”

"That's why I said a replacement!" The director rolled his eyes and said, almost foaming at the mouth.

Sang Zhi shook his head: "This is not just a matter of substitution, if you want to change, it is estimated that the creative design of the entire advertisement will have to be changed!"

"You...... What did you say? Li Derui couldn't help but want to slap the table, how to say that he is also a well-known figure in the director industry, but he didn't expect to be questioned by a yellow-haired girl today about his creativity! If it weren't for the fact that the other party was the one who had a relationship with his own financier, Li Derui really wanted to slap the table and argue with him!

Seeing that Li Derui was angry, Sang Zhi smiled slightly: "Director, I speak more straightforwardly, you don't have to worry about me." However, I have a great idea that can make a splash without having to change people! ”

Hearing Sang Zhi say this, Li Derui was a little interested, looked at Sang Zhi and said, "What ideas do you have, say it and I'll take a look."

"I think it would be better if this ad was made in a costume." Sang Zhi casually found a vacant seat and sat down, picked up the water on the table and drank who's it, and continued: "Actually, I have two ideas," one is made into martial arts, and a male protagonist partner is needed. The hero and heroine are the relationship between the senior brother and the younger sister. The two practiced swords in the back mountain, and the little junior sister accidentally injured herself because of her poor swordsmanship, leaving a scar on her hand and feeling very sad. At this time, the actor took out a bottle of Jin Yuyan repair cream from his arms and wiped the wound of the little junior sister, and then soon the little junior sister's wound healed, and she could happily practice swords with her senior brother again! ”

As soon as Sang Zhi said this, Li Derui immediately couldn't wait to ask: "What about the other idea?"

"Another idea is a loving couple, the woman is disfigured for some reason, she is afraid to let her husband see her ugly appearance, so she locks herself in the house all day and does not come out. The man heard that there was a medicine in the army that could heal scars on his body, but this medicine was only available to people at the rank of general, so he signed up for the army. As a result, it was unfortunate that there was turmoil in the frontier as soon as he reported his name. ”

"A man goes to war as a nobody, and when the war is over, he comes back in military uniform as if he were a general. He entered the door with the golden jade face repair ointment, and his wife was very happy and wanted to go out to greet him, but when she thought of her face and his current status as a general, she didn't dare to see him. The wife hid at the door and secretly glanced at her husband, who was hugged by everyone, and knew that he was fine now, so she was relieved. I was about to turn around and leave, but the clothes behind me were pulled apart. ”

The woman turned back, but she did not dare to look at her husband, who had been looking at her affectionately. The woman tried to cover the scar on her face, but her husband took her hand away. He gently rubbed the ointment on his wife's scar, and soon the scar was gone, leaving no trace. The wife smiled happily and lay in her husband's arms. ”

After Sang Zhi finished saying this in one breath, he felt that Sang Zhi was a little dry, drank a few more sips of water, and then continued: "I have thought of the second creative advertising slogan, use my life to exchange you for a lifetime of the country and the city!"

The staff on the side couldn't help but want to complain, sister, I've read too many tomb robbery notes! But the creativity is still good!

Director Li Derui was a little fascinated when he heard it, and Sang Zhi screamed several times before he came back to his senses.

"Director, what do you think of the creativity I just mentioned?" Sang Zhi pushed Li Derui.

Li Derui touched his head, tidied up his slightly messy hairstyle, looked at Sang Zhi, and said very seriously: "Very good!" What you just said is very creative, let's shoot like this! ”

Sang Zhi didn't expect Li Derui to agree so quickly, and just wanted to run over excitedly to tell Xiao Fei the good news, when he heard the director say, "It's just that, is she okay?"

The director looked in Xiao Fei's direction as he spoke.

Sang Zhi slapped himself twice on the chest and said, "No problem! My friend was so nervous just now, if you have faith in me, I can help you with this shoot later! ”

Li Derui nodded, his rough old face was a little rosy. Although he didn't say anything, he knew very well in his heart that Sang Zhi was really talented in advertising design! If any advertising agency can hire such talents, their advertising agency will definitely make a lot of money!

When Sang Zhi ran to tell Xiao Fei the good news, Li Derui leaned into the door and said, "Is the chairman still satisfied with this advertising plan?" Your daughter-in-law is really talented! ”

When he said the second half of the sentence, there was a trace of jealousy in his heart. I thought that it was good that this girl didn't enter the director's circle, otherwise she would have given others a way to live!

Thinking of this, Li Derui suddenly had a question to ask, looked at the door and said, "Excuse me, Mr. Men, what does your daughter-in-law do?"

"She's not working, she's not working at home!" Menzheng took a sip of tea and said with a smile.

"And before?"

"Wedding Planning." Menzheng put down the teacup in his hand, and he could see that Li Derui seemed to be a little curious about the matter of Sang Zhi, but this was normal, because Men Zheng was also very curious about Sang Zhi. This girl has been married to his own family for so many years, and he never knew that she could still point fingers at the director and conquer the director with her own creativity!

This little girl is a bit not simple!

"So does she have any plans for the future? Ever thought about doing something else? Li Derui then asked.

Menzheng knew that he was probing his tone, glanced at Li Derui, and said, "I don't know much about this." If you really want to know, just ask her! ”

Li Derui couldn't find any trace of lying from Menzheng's face, and knew that he was not prevaricating himself. Besides, it's normal for him to not know about this kind of thing, after all, Sang Zhi is only his daughter-in-law, not his daughter-in-law, and there is no need to discuss work with him.

Just when Li Derui picked up the teacup and drank tea, he had already decided to find an opportunity to have a good talk with Sang Zhi.

"Just now the young lady said two plans, do you think it's better to shoot the one, or which one do you prefer to like?"

Li Derui took out a cigarette from his pocket, lit it and took a puff, spit out a puff of white smoke, and said to the door.

The door was a little unbearable to the smell of smoke, turned his head slightly, and said: "Both schemes have various advantages, it depends on which one the audience prefers, not ask me, I can't represent the audience."

"What do you think are the advantages and disadvantages of these two options?" Li Derui then asked.

The door is a little anxious, and I really want to say to him, 'You don't fucking analyze it yourself'! But after thinking about it, he tried to calm himself down, and said to Li Derui, who was sitting next to him: "The first plan is more straightforward and simple, it is more convenient to shoot, and the audience can easily understand it." And the ambiguous combination of the little sister and the big brother is also liked by many young people. ”

Menzheng paused a little at this point, changed his sitting posture and continued: "And the second plan is more unforgettable, more earth-shattering, and more touching!" The male protagonist entered the battlefield for the female protagonist, and fought hard for so long in his life, and finally changed from a nobody to a famous general. You can imagine how difficult this process is! And he volunteered to go through so many hardships and dangers, just to heal the scars on his beloved woman's face, what a singing and crying love! If the first plan is still in the embryonic stage of love, then the second plan is already deep in the bone marrow. ”

After listening to Menzheng's analysis, Li Derui nodded again and again, and he almost thought so in his heart.

"Then when that friend puts on makeup, we'll shoot the second plan." Li Derui did not say this to ask for Menzheng's opinion, but to inform him.

"No hurry!" Men Zheng said, "We still have a male protagonist missing." ”

Being reminded by the door like this, Li Derui suddenly thought of this question. But when I think about it again, I feel that something is wrong.

"Mr. Men, weren't you worried just now that if we were one step late, someone else would take the lead in occupying the market?" Li Derui looked at the door with a puzzled face, thinking, why did he change his mind so quickly, can he be a little principled?

Menzheng smiled lightly: "Don't worry, they won't have such a good promotional video!"

"What do you mean...... Turning an advertisement into a promo film? Li Derui looked at the door in surprise.

Menzheng nodded: "Yes." According to what Eda just said, this film will be a bit long. Advertisements are generally relatively short, more than ten seconds, in order not to affect the effect, we shoot two or three minutes of promotional videos. You remember, you must find me an influential and popular little fresh meat. I believe that this time our Jin Yuyan series will definitely be a hit! ”

Menzheng said this with confidence, even a little proud. But he is telling the truth, with this idea, if you add a popular idol Xiao Xianrou, the effect is absolutely great!

It is unlikely that he will find the popular little fresh meat that day, so director Li Derui can only ask everyone to suspend work.

However, his efficiency is still very high, and in less than two days, he found the popular idol star known as the national male god - Bai Xiusius.

As half of the assistant director, Sang Zhi is still quite satisfied with the casting of director Li Derui this time. White Cius is very good both in appearance and temperament. The white little face, the neat hairstyle, the big eyes, the eyelashes are very long, and the smile is very obedient and cute, as if he is coquettish, which makes people want to hug him. It's just—

Is such a national male god with a good image really suitable for playing ancient costumes?

It turns out that the effect is quite good. Before asking Bai Xiusi to play the leading role, director Li Derui deliberately took a few makeup photos of Bai Xiusi acting in a costume TV series, and Bai Xiusi looked very deep in his eyes, although there was no change in expression on his face, but the friendship conveyed in his eyes had already made people feel like a deer in their hearts!

After looking at the photos, Kuwaeda and Menmasa unanimously decided to use him.