Chapter 324: The Comer Is Not Good
Qin Xiang didn't dress up too outstandingly today, his dress was very ordinary, and even his makeup was gentle.
Now that the publicity is in place, it's up to the clerks to respond. She couldn't keep an eye on every store all the time, and there would be fewer and fewer of them in person to supervise the event.
The training is still very effective, and the clerks seem to be comfortable in the face of customer inquiries.
Whether it is about the characteristics of the product, or about the content of specific events, as well as about gifts and offers, we can also answer the questions fluently.
The shop on the water side directly rented two shops and opened up from the middle. But now it is also crowded, and it seems a little cramped.
Qin Xiang looked in the direction of the second floor and exhaled.
Fortunately, before the event, the second floor was simply renovated to entertain high-level customers.
Mrs. Mo was the first to enter the door, and she also ran directly to the second floor under the leadership of the clerk.
She has already decided on the co-branded model, and the next thing is to look at the new products promoted in the album this summer.
The dress on the display shelf was so eye-catching, and Mrs. Rao was well-informed, and she also felt that a pair of eyes was not enough.
There are not a few people who feel like her, and everyone who enters the store feels that their eyes are not enough and their wallets are not bulging enough.
Promotions and limited editions are definitely the only ways to attract female customers.
If you have to buy it at the regular price when there is a discount, it's not money, it's stupid.
"Madame, look, these are the latest new dresses. Look at this flower skirt, but the embroidery girls have exhausted their skills and embroidered the patterns on the lightest flowers. There are 100 kinds of embroidered flowers. Pair this kaftan with this ......"
Mrs. Mo was dazzled, and her eyes lit up.
The dress is good! A popular woman like her also has a lot of entertainment. Today I went to a lotus appreciation banquet, and tomorrow someone invited her to play music and water. At this time, if there is a dazzling dress, wouldn't it make people envious?
Qin Xiang stayed on the water side long enough before he left through the side door and went straight to 'Xiang' on the same street.
Compared with the popularity on the water side, 'Xiang' is not far behind.
The price of dresses is slightly higher than cosmetics, and an ordinary shirt can already buy a very good lipstick. And a piece of lipstick, which can be used in various occasions, can be said to be super cost-effective.
There are three colors in this collaboration, ranging from light to dark, which can fully cope with a variety of different occasions. And the packaging is also very interesting, revealing a bit of playfulness.
If you buy a set, you will also give some small gifts, which is really a lot of money.
Therefore, girls who are usually only willing to buy a lipstick grease are willing to pay for silver if they grit their teeth.
The box contains a lipstick, a box of eyeshadow, a box of blush, and a box of powder.
Each box is available in a different colour scheme, and the set is made of wood and has a beautiful appearance. Even if you run out of makeup in the future, this box can be used to hold small things. And if you buy it today, in addition to sending a sample, you will also get a purse filled with aromatherapy.
In the hot summer, it is inevitable that there will be a smell of sweat on the body. Inevitably, spices are popular.
And the daughter of an ordinary family, where is she willing to spend this money. You can only pick some flowers and plants to dry and use for lavation.
At this time, there is a beautiful little purse, as well as a long-lasting fragrance, which is even more irresistible.
Qin Xiang looked at the scene at the door, which was as lively as a vegetable market, shook his head, and quietly praised in his heart: It is worthy of me.
The ancients also knew marketing very well, but compared with a variety of modern marketing schemes, it was still a little inferior.
Qin Xiang brought in some marketing methods that had long been commonplace in later generations, and the effect was very good.
The whole street was lively because of Qin Kee's joint activities, and the nearby businesses were also very business-minded, and they set up tables and chairs at the door to entertain these waiting guests.
When Qin Xiang left, he also saw a certain shop that made flower cakes, and actually asked Xiao Er to replace the queue. As long as the customer spends in their store, they can enjoy this service.
"It's smart."
It was noon, and she was a little hungry, so she planned to fill her stomach.
But when I arrived at the door of the chicken, it was still lively.
In addition to the new products, there are also toys that come with meals that are also popular with children and adults. She even saw a big man in two grades who were at least sixty years old, holding a chicken puppet and having fun.
When she was in graduate school, the activity of the fried chicken restaurant near her was to give a small toy to a cartoon character in the package, and the fried chicken restaurant in the neighborhood was like being crossed by locusts. Even a certain treasure has opened a generation to buy this toy, and the price is not increased.
Qin Xiang also didn't know why such a small toy would trigger such a trend. When she entered the society and left the ivory tower of the campus, she gradually understood.
Just like the limited edition is intoxicating, the little toys in the fried chicken set can also be said to be an Internet celebrity hit on a certain level. Whoever gets the toy can show it off on social media. Of course, some of them really like this toy. But how many people put it away after getting a photo?
There is no social media in this day and age, but eating fried chicken and getting toys is definitely new and attractive. Just like the similar marketing tactics she used in several other stores, it can be described as a trick that is eaten all over the world.
The store couldn't be squeezed in, so she had to go to Yimingju.
Fortunately, Yimingju entertains all mid-to-high-end customers, but it is not as good as eating chicken. But because 'Xiang' and 'On the Water Side' are both doing activities, some rich old ladies and ladies will not choose to go home at noon. If you want to ask the best restaurant nearby, it should be a tea house.
Moreover, Yimingju has recently launched several new dishes, as well as health packages suitable for summer.
The rainy season is frequent, but it is a good time to eat mushrooms.
It's a pity that the climate in Xijing is dry, and all you can eat is just an ordinary kind.
Qin Xiang made people pay attention to whether there were more special drug-free varieties in the southwest, and wanted to introduce some dry goods to enrich the menu of Yimingju.
Halfway through the meal, Xiao Er came to knock on the door.
"The owner, there are people outside the door who are looking for fault."
Qin Xiang frowned, the shopkeeper of Yimingju was dug with a high salary, and it was impossible to not be able to deal with even a little thing. At this time, people came to her, and it was clear that things had reached the point where he was dealing with the fabric.
So, she put down her chopsticks and walked out with Xiao Er.
There are two shopkeepers in a Mingju, the big shopkeeper is surnamed Zhan, and the second shopkeeper is surnamed Ning. The two shopkeepers have different personalities, and they even used to be at home. However, because of the 'struggle' for many years, he has also accumulated a deep revolutionary friendship.
After Qin Xiang dug people to a tea house, the shopkeeper Zan and the shopkeeper Ning quickly turned into jade silk, one inside and one outside, and the Yiming house was run in an orderly manner.
took the shares of a Mingju, that is really a Mingju insider. Compared to when they used to work in restaurants, the way they worked purely for people was completely different.
To say that the two shopkeepers are dedicated to Yimingju, and because the back waves of the Yangtze River push the front waves, they are 'old'. The proprietor doesn't look down on them, and looks for an excuse to drive people away. But he felt that they were capable of doing well, so he proposed to 'sell himself'.
In the eyes of the two shopkeepers, there is no difference between the contract proposed by the two owners and the deed of sale. Unexpectedly, they stayed in the restaurant from the apprenticeship, and later became the shopkeeper, but in the end, they would end up in this kind of land.
I was very angry, and even more at a loss. At this time, Qin Xiang stretched out an olive branch, and the two of them were like getting a life-saving straw.
The morning of Yimingju is the same as usual, the preparation of ingredients is not yet dawn, and the kitchen is busy. And the front hall also has Xiao Er cleaning seriously, and the guests must not feel that their restaurant is unhygienic.
Wait until it is right, and open the door on time to welcome customers.
Start selling refreshments first, and don't start serving the main meal until noon.
The accident happened precisely during lunchtime.
The shopkeeper was greeting the guests, with a warm smile on his face. The restaurant is booming, and they can get more dividends at the end of the year. The amount of each customer's consumption is finally linked to the silver in their pocket.
In addition, with more than ten years of experience, it is even more handy, like flowing water.
"Big shopkeeper, the guests of the Peony Pavilion please go and visit."
The upstairs box is full of distinguished guests, and it is not new for a shopkeeper to enter the door to ask about dishes and allusions. The shopkeeper didn't think much about it, and after sending Xiao Er away, he went to the Peony Pavilion.
When I entered the door, I saw a somewhat familiar face.
The shopkeeper thought about it, and then remembered that the other party was the new shopkeeper of Hongfu Building, the old owner where the shopkeeper Ning had stayed before, as if his surname was Shen.
This person didn't stay in the capital well, and what did he do in Yimingju? He instinctively felt that something was going on inside, and he became more and more careful about entertaining.
Shopkeeper Shen first chatted with Shopkeeper Zhan, and then inquired about the secrets of Yimingju without a trace. Seeing that the shopkeeper was not on the road, he made a threat. There is a meaning in and out of the words, his family background is deep, and it is a matter of minutes to let a Mingju go out of business. Persuade them to go to the road and hand over the recipe early.
The shopkeeper smiled when he heard this, when they lived in a tea house, what cats and dogs dared to come to the door to fight the autumn breeze?
Who doesn't know that the recipes of each family are all secret, and who doesn't have a signature specialty. But as soon as you enter the door, you have to ask someone to hand over the recipe, even the king of heaven and Lao Tzu didn't do this.
The shopkeeper naturally did not allow it, his attitude was still peaceful, there was no anger on his face, and he explained to the other party directly.
Unexpectedly, the other party simply came to find fault, so he directly flipped the table and said that the shopkeeper intended to poison him.
As he spoke, a boy who came with him clutched his stomach and screamed. After a while, people from the government were present.
The other party probably didn't want to make a big deal out of it, and the government people also quietly entered the door without disturbing the diners.
The shopkeeper was detained, and the other party was obviously in cahoots with the government, and today he came to live in a tea. Knowing that things can't be good, this matter can't be solved by the two shopkeepers, so the shopkeeper Ning asked people to invite Qin Xiang to come.
Qin Xiang understood what was going on, and he also understood what Hongfulou was going to do.
It is to see that Yimingju's business is good, and to bully people to defeat Yimingju. And the other party came directly and clearly, and he was not afraid of them at all.
This made Qin Xiang curious, how big of a pomp and circumstance it was, to dare to do such a thing.