The cost of printing a newspaper is too high, which means that it cannot be sold too cheaply, otherwise it will be too much of a loss.

But the price of fifty wen is already very high, and if the price rises further, it will be even more expensive.

After the steward struggled, he had to sell it at the cost price of fifty yuan. At the same time, he secretly arranged people to buy people from the Zhuangyuan Bookstore to inquire about the news.

Before the newspaper was put on the shelves, the steward specially arranged for someone to spread the news, and had long learned to make posters in the Zhuangyuan Bookstore and hung them in the bookstore to publicize.

So on the day the newspaper was put on the shelves, there were quite a few people who came to buy the newspaper, and they all wanted to support the Jiang family's newspaper.

These people have secretly bought the Beijing Daily and the Beijing Gossip, and they already know the price of the newspaper.

So when they walked into Bailu Bookstore and saw the price of the newspaper, they were dumbfounded.

The Beijing Daily only buys two pennies for one copy, and the Beijing gossip sells for three pennies.

They also thought that the price of the Jiang family's newspaper should not be too much worse.

Where did you think that one copy would be sold for fifty yuan!

That's not a small amount!

Although the price of 50 yuan is not too expensive compared to the book.

But it's a newspaper!

A newspaper doesn't have much content, but it sells for a high price of 50 wen!

It's also too ......

If it had been in the past, perhaps no one would have been too expensive. However, the people in the capital have become accustomed to the affordable prices of the Beijing Daily and the Beijing Gossip, and now the price has suddenly risen to a high price of 50 Wen, which makes people feel a little uncomfortable.

Although there are still many people who buy this newspaper, they still care about the price when they think about it.

For example, those who don't deal with the Jiang family are ugly when they speak, and they say everywhere that the Jiang family looks too ugly.

The funny thing is that I learned this from the gossip newspapers in the capital.

On the gossip in the capital, there will always be some gossip stories, and even romantic stories, bold and witty words, especially for the appetite of those gentlemen.

Therefore, as soon as the word "ugly food" came out, it quickly became popular in the whole capital.

This time, it was directly used to scold the Jiang family, but the Jiang family was so angry that they didn't dare to tell Jiang Xuehai.

Jiang Zhe was the first to find the steward of Bailu Bookstore and asked, "How do you do things?" Why is our newspaper so much more expensive than other newspapers? What do you hear from the people out there? Do you want to deliberately harm the Jiang family? ”

The steward had a bitter face: "Big boy, the little one is helpless." The printing cost of the newspaper is as high as 50 wen, and the small ones don't dare to increase the price again, and they are all sold at cost price! ”

Jiang Zhe was shocked: "The cost is fifty wen?" How can it be so high? I heard that the Beijing Daily of the Zhuangyuan Bookstore only sells for two cents a copy, and it will also share the profits with those who sell the newspaper. If the cost is so high, won't they have to die? ”

When the steward heard this, his expression became even more bitter.

He sent someone to inquire about the Zhuangyuan Book Building before, but he didn't find anything.

However, the gossip side of the capital sent a letter to tell him the reason.

It turns out that the printing cost of Beijing Daily and Beijing Gossip is also high, and the reason why they are sold so cheaply is actually because of the money earned by printing advertisements! As long as their newspaper sells more, the advertising fee will be higher.

After hearing the news, the steward was entangled, their newspaper was run by Jiang Xuehai himself, how could they be as unparticular as Zhuangyuan Library, and directly print advertisements on it? Their newspapers are all written about the teachings of the saints, how can they be stained with copper?

He could think with his feet that if he dared to do this, Jiang Xuehai would definitely not let him go!

Don't even say you did it, you can't even mention it, you can't think about it!

So in desperation, he had to find ways to reduce costs.

No, Jiang Zhe actually called him for questioning.

The steward was helpless, so he had to say: "The eldest prince is right, the Beijing Daily is indeed not expensive, but in fact, their cost is also high, but what they earn is not the two pennies from selling newspapers, but the money from selling advertisements." ”

Jiang Zhe was stunned for a moment: "Advertisement? ”

The steward nodded: "There will be some advertisements in the Beijing Daily and the Beijing Gossip, such as which one has a good cloth and which one has delicious food." As long as the merchants gave enough money, they could print advertisements in the newspapers. ”

Jiang Zhe's face was suddenly full of disgust: "There is such a thing!" The Zhuangyuan Bookstore is too unsophisticated, and even this kind of thing has to be printed on the newspaper, which is really vulgar! ”

The steward smiled bitterly, he knew it would be like this!

Jiang Zhe quickly warned: "Our newspapers must not be like this, the newspapers are full of lectures by famous scholars, the study of saints, and must not be confused with businessmen and the like!" You remember! ”

The steward was in a daze, and hurriedly promised: "The eldest son, please rest assured, the little one understands that this will never be the case." ”

Jiang Zhe continued: "But the cost has reached fifty wen, and it is a bit inappropriate to sell it at this price, and each newspaper will sell for one hundred wen in the future." ”

When the steward heard this, he was astonished, and cautiously persuaded him, "But...... But 100 Wen, wouldn't it be too high? Now it only sells for 50 wen, and there are still rumors in Beijing...... If the price is raised to 100 Wen, I am afraid that the rumors outside will be very loud, this ...... I'm afraid that's not right. ”

Jiang Zhe disagreed: "My grandfather was a great Confucian in the world, and his articles were worth thousands of gold, and now he is willing to run a newspaper and publish the articles, which has already benefited the world's scholars." My grandfather worked hard to write articles, can't he even collect the pen fee? ”

As soon as these words came out, the steward did not dare to object anymore, so he could only agree with fear.

Jiang Zhe saw that he was uneasy, so he comforted: "You don't need to worry, grandfather's article will definitely be sought after, if it weren't for the Jiang family's uprightness and unwillingness to join the same stream with such copper-smelling businessmen and the like, this newspaper should be sold even if it is sold for one or two pieces of silver." ”

Thinking of Jiang Xuehai's identity, the steward suddenly felt that what Jiang Zhe said was very reasonable, so he echoed: "What the eldest prince said is very true, after the next newspaper is put on the shelves, the price of the small one will be set at 100 wen!" ”

Jiang Zhe glanced at him with satisfaction: "Well, that's how it should be, you go and get busy." ”

The steward immediately withdrew and returned to the bookstore.

Three days later, the new newspaper of Bailu Books hit the shelves.

When the person who bought the newspaper looked over, his face changed.

The price of the Jiang family's newspaper is too expensive, and those who are willing to buy the newspaper are all because they revere Jiang Xuehai, so they plan to continue to buy the newspaper to support it.

Who knows, the price of this newspaper has actually increased!

Obviously, the last time it was sold was 50 Wen, but now it has suddenly doubled directly, rising to 100 Wen!

A newspaper costs 100 yuan, which is really not a low price.

Only those who are not poor in money can afford it.

If you don't have that much money, you have to grit your teeth to buy it.

When the news reached the palace, Jiang Luan was so happy that he even ate an extra bowl of rice.

She didn't know that Su Jinli was holding back her big move.