Chapter 53: The ability to learn is the key to success, including learning to negotiate
As a brand that has become a household name in the northern market, Huajing is like a commissary at the doorstep: it is so familiar that it seems to be seen every day, but as long as a larger, more fashionable supermarket opens next door, you will choose the supermarket when you turn your head. The crisis before this brand was acquired by Youjia was that although everyone knew it, it had no personality, no story, no desirable, and no emotional resonance with consumers.
After Youjia took over, it finally chose Meiao Beijing, one of the world's 4A companies, as its advertising partner to re-position its brand and carry out large-scale promotion.
Advertising creative, round after round of proposals, Meiao found that Alan and Aimee are both people whose names start with A, and always set the standard at A level, but their ideas are indeed very reasonable. They are always reminding: think outside the box, be brave, be bold. Although the Meiao team was forced to the end of the mountain and exhausted by this customer, compared with the inexplicable pickiness of other customers, the requirements of Double A are professional, reasonable, full of excitement and challenges.
Moreover, the budget they give for the production of TV commercials is very attractive. The media plan, with the exception of TV commercials, must not be a regular outdoor, but must be innovative, environmentally friendly, and unprecedented. Of course, this part of the budget is also attractive.
This makes Meiao and the media company Lichuan very excited. After all, people who are engaged in this industry like the most are to give customers who have a lot of money, a wide range of jobs, wide boundaries and strong professionalism. Meiao and Lichuan also know that Youjia is the Harvard of a global FMCG company, and almost all people in the FMCG industry, especially those who do marketing, are proud to be born in Youjia, and they are proud to be able to roll over in Youjia, and their value will immediately double, and being able to work together with Youjia's marketing is equivalent to walking on the road of global advertising awards.
At each meeting, Meiao and Lichuan were at least eight or nine people, accompanying Alan and Aimee. Double A is not just a request, they also have the ability to make the agency at the end of despair again and again, and overcome themselves, and every meeting is full of sparks and peaks.
Aimee eagerly followed Alan to learn, engraved every word of his words in his mind, and pondered everything discussed in each meeting repeatedly. She dares to ask questions, she never knows how to pretend to understand, but she will not ask recklessly and superficially, after all, she is afraid of losing the face of the excellent family. Under such high-pressure pressure, Aimee's growth rate shocked Alan - he suddenly found that when he was holding a TV commercial production meeting, Aimee and agency were talking enthusiastically, and he didn't understand several places.
After the meeting, he asked Aimee, what are you talking about these points just now? Aimee explains, is a technical term for production. Alan was taken aback: "How can there be a technical term that you can talk about, but I don't know?" Am I missing something? No, no, I must have missed something. Aimee found that when they were in a meeting now, no matter what technical terms they were talking about, or deliberately using English abbreviations, she could immediately understand what it meant, as if from a certain moment, all the previous barriers suddenly disappeared, and she began to feel like a fish in water, is this enlightenment?
She found that her current job is more enjoyable than her previous sales. She likes the feeling of being far-sighted, looking out over the market, and she also likes to discuss and create with a group of talented people. Everything gave her a sense of accomplishment to finally see her wisdom shining in the market.
In addition to Huajing, Lipton, and several other brands, she has to travel almost every day, and often has to travel between two or three cities a day. This kind of busyness makes her herself not know where she will be tomorrow, so when she learned that she was coming to Beijing in the daylight, the only thing she could do was indeed what he requested: help me book a hotel close to you.
After checking in at the hotel during the day, he called Ning Qian and reported to him. But Ning Qian was really busy, and when she asked her if she needed him to help, she replied quickly: "Thank you, no need." ”
"Then call me when you're done, and I'll wait for you at the hotel. I can stay in Beijing for three days, waiting for you to summon me at any time, and I will have to fly back to England early in the morning. "He is really different from before, he is so able to endure, wait, cheat, and persevere.
However, Ning Qian is really busy, and a thought always pops up in her mind: she should at least talk to him and care a little about it, right? After all, people came to Beijing because of me. But it's always a busy day's work, and it's already the next day when you look at the time, so you can't call someone in the early morning, right? It's too ambiguous. When she returned to Beijing after a few consecutive errands, she found that it was already the afternoon of the 3rd. Oh my God, is he still in Beijing?
She hurriedly called the hotel, and as soon as the call was transferred to the room, he answered: "Ning Qian, will you be tired?" That was his first sentence.
"Daylight, I'm sorry, I'm really too busy to hang you here for so many days." She felt that she was a little too much when she thought about it, even if she was just an old colleague or an old classmate, coming to Beijing to see me, it would not make people wait so long and not see each other.
"For the first time, I felt a sense of conscience. I'll treat you to dinner tonight. Ning Qian hurriedly expressed her sincerity.
"Okay, finally wait until you take the initiative to say that you will have dinner with me." His laughter actually sounded moving.
The two of them made an appointment to meet in the hotel lobby and then went to forage for food together.
The moment they met, the day smiled so brightly. If he used to be the moon - bright, quiet, and cold, now he has become the sun - shining, warm, warm. He hurried up to meet her and quickly took her suitcase: "It's really hard, desperate Sanniang!" ”
"The last time you saw me, you were a girl, this time it's Sanniang, and next time it's a big girl." His enthusiasm also infected Ning Qian, and she talked to him more and more casually.
"Next time you'll be a bride, and next time you'll be a mother." Ah, this guy, hiding deep enough, is this holding back what he has wanted to say for so many years? Fight up, don't lose at all.
"You have eaten butter, do you want to cheese me?" Aimee continues to wage war with him.
"You have been fighting in the north and south, and you have already been fighting with knives and guns, where can I give you cheese? What I think about the most is kissing you, okay? ”
(Author's note: butter-butter cheese-cheese, Ning Qian refers to eating butter during the day and becoming flamboyant, wanting to be angry with her.)
Blue – blue, invulnerability homonym kiss – kiss – kiss)
Ning Qian's face turned crimson, I really couldn't imagine that I had met an opponent who couldn't have the upper hand in bickering.
"You don't count as a hooligan, you have to be civilized and quarrelsome." Ning Qian reminds the rules.
Unexpectedly, Bai Tian suddenly came up and kissed her lips quickly: "Okay, civilized bickering." ”
Ning Qian's face turned even redder, and she was almost about to cry: "You actually came to this trick!" ”
"I listen to you, what you say is to fight ~ mouth ~ ah, you say to be civilized, is there a more civilized way to fight ~ mouth ~ than this?"
Oh, it turns out that a boy is really playing tricks, and he can have no bottom line like this.
Although the temperature was very low, the two of them fought enthusiastically all the way, and took a fancy to a Cantonese restaurant with a quiet environment next to them.
"The restaurants in Beijing, on average, are not as exquisite as Shanghai, and the taste is not as authentic as Guangzhou, so I will make do with you here to invite you to a meal, which can be regarded as making amends for the few days you have been waiting for." Ning Qian opened with a clear meaning.
"You will never have to make amends to me, in my eyes, you do the right thing."
"These days, are you locked up in the hotel to practice cross talk?" Ning Qian felt that this opponent was too powerful.
"Not really, I'm practicing confession." It looks like the firepower is getting more and more intense.
Ning Qian raised Bai Tian's arm and glanced at it: "After practicing for so many days, I haven't seen any progress, your watch is still black." ”
"It doesn't matter, my cousin is my last name, it's still a confession. You also have my surname, how good it is to be Mrs. Bai! It's very temperamental when you hear it. ”
"Don't want it, Mrs. Bai, the wife who sounds like a white-eyed wolf, gives birth to a bunch of children, called Bai Eat, Bai Drink, and Bai Zhu ......"
"As long as you are willing to give me a child, whatever the child's name is, I will listen to you!"
Oops, what the hell is this talk, it's all off topic.
"You have really learned your skills at LBS, classmate Bai, your words are all mines, and people take one step at a time, and I am about to be blown to pieces by you now. Admire, admire! ”
"I'm so impressed, why don't you hurry up and take some practical action – be my girlfriend." I always thought he was cold and handsome, but I didn't expect him to be so dead-faced.
"Daylight, are you serious?" No, if you take this route again, you will be completely controlled by him, and you can only change the runway and start the war again.
Seeing that Ning Qian suddenly became so serious, the day became official: "Of course, of course I am serious, I specially flew to Beijing to tell you: I have identified you, and I want you to be my girlfriend." ”
"No, if you want to be, just be your wife, you have to agree to marry me, I will consider being your girlfriend, otherwise, don't talk about it." Aimee's tone was tough.
"I just want to marry you, I just want you to be my wife. Come on, come on, deal! He actually stretched out his hand to shake hands.
"What is the relationship? We haven't talked about it yet. "Ning Qian is very serious!" I'm almost twenty-six years old, and if you fall in love with me for two or three years, and then dump me, by then, I'll be almost thirty years old, won't I just be unsalable? ”
"I'm graduating right away and can get married at any time. When you say it will be over, it will be over. "Daylight's attitude is really good.
"For the sake of you being my old colleague and classmate, I believe you again. The premise of me being your girlfriend is that you must marry me as soon as possible, if you dare to dump me again, I will say bad things about you everywhere among my colleagues and classmates, so that you can't mix, are you afraid? Do you dare to ask me to be your girlfriend? When Ning Qian said this, she had momentum, and her sister was no longer the little girl who was obedient and wanted to die or live.
"I'm afraid, I'm afraid that you won't accept me anymore, I'm afraid that you won't marry me, I'm afraid that I won't have you in my future life. Ning Qian, I'm really scared! So I must be with you, and I must let you fill my life. Bai Day's hand reached over and held Ning Qian's hand tightly, and his eyes were actually covered with a layer of tears......
"Ning Qian, thank you! Thank you for being so forgiving, thank you for being so simple. I agree unconditionally to all your requests, as long as you are willing to be my girlfriend, as long as you are willing to marry me. ”
"Hey, why don't we stop crying now, arrange the schedule for the rest of the time, and set this matter, and let's make a special trip to cry again, okay?" Daylight felt that this girl was really a strange elf, and he couldn't figure out when she would be in what state. She is so emotional in the depths of her feelings, she can be so calm.
"Tell me, then, how to arrange the schedule?" Bai Tian held her hand tightly and caressed the scar on it in distress.
"If I can be your girlfriend, I still have to show your mother; Can you be my boyfriend, and let my parents see it too. Since we are rushing to get married, we must meet the parents of both parties first, let them review it, and if we agree, we will go to get the certificate. ”
"No problem. I'll arrange the time, and you can look at your time, and we'll take care of the meeting with the parents together. "It's very cooperative.
"You have no problem with my mother at all, she doesn't know how many times she has talked about it, and she always says that Xiao Ning is very good, why hasn't she been here for so long. The last time I came home, I promised her to bring you home as a birthday present. ”
"Are you so confident? Already boasted about Haikou? So what if I don't say yes? ”
"If I want to achieve something, I have to do my best! You are my goal, I will not give up, I will work until you agree. ”
"Then I don't know if my parents will accept you, I never mentioned you." Ning Qian doesn't have much confidence, after all, no suitor has ever been to my house, but from the anxious look of my parents, no matter who I take back, they will accept it, right?
"If I love you with all my heart, your parents will like me. If they don't like me, it must be that I haven't done enough, so I will continue to find ways to love you well, and I can also ask them how to love you. ”
"Daylight, well, I declare the negotiations over. The two of us really have to have a result by now. Ning Qian's expression was so solemn.