Double A is very picky about the selection of graphic design cooperation companies, especially the product packaging, which is not as simple as posters or advertisements, which is equivalent to the human face, whether it stands out on the shelf, whether it has the soul of the brand, and even whether it can be glanced at for thousands of years...... There are still strong professional requirements. Of course, the design of this thing is always to see whether it meets the customer's eyes, although many creative directors will scold Party A's father behind their backs, complaining about how they have no vision and don't understand art, but helplessly, paying is the last word.

Four 4A advertising companies are competing for cooperation around Alan, and Meiao Beijing has only grabbed the part of the media. He talked about this topic when he met with several foreign executives who were also from the Netherlands, and someone recommended him if – an American design company founded by Bill in Shanghai, which is very small, with only five people, but the work is said to be very spiritual.

Alan just had a small meeting with Aimee and gave them a creative outline. When Bill's boss brought two designers and two account managers to Youjia for a meeting, the whole company was already out of the nest, and Bill was trembling nervously when he listened to the brief.

But his only two designers, very young, were extremely engaged when they listened, asking more questions than the boss and the account manager, and as soon as they went back, these two designers began to act, and the next day, they actually took a set of design drafts each. Bill looked at the design that he couldn't read or read, and was very worried about whether the two designers didn't understand the client's requirements because of the language barrier. But the two designers begged their boss to take them to the client's proposal, and Bill had to ask Aime and bring five more people to You's house.

Alan and Aimee smiled at each other when they saw the two sets of designs. Yes, that's right, that's how they want to feel! When Bill signed the contract, he always thought he was dreaming, and his first reaction was that he was afraid of long nights and dreams, so he immediately looked for a buyer and sold the small company quickly! He maximized the promotion of his company in his limited social circle, Youjia, a customer, and soon, a fish bit the bite: an Australian Chinese named Nathan met him, and he hit it off, Bill immediately cashed out and left, until he flew back to the United States, he had a feeling that he was still in a dream.

Nathan, who took over IF, came to Youjia for a meeting for the first time, and when he saw Alan and Aimee's suspicious looks, he quickly introduced himself: "I am Nathan, the current boss and shareholder of IF. I acquired IF. I will lead the team to do my best to serve the excellent family. Alan doesn't care who is the boss, as long as the work is good.

In the previous meetings, Americans were always so nervous that they didn't say a word, but this Nathan, after all, is Chinese, has been in the advertising industry for many years, has a unique understanding of the Chinese market, and in the process of communication, it is obvious that he is very involved and active. The other four people of IF are also much more positive than before. Alan had seen how well IF could grasp the tone of the brand, and when Aimee asked if he could leave more design work to IF, he readily agreed. The works that IF has come out one after another have also been recognized by Double A, and the cooperation has been smooth.

Alan and Aimee are spending more and more time in Beijing, while IF is in Shanghai, communication is becoming more and more inconvenient. Nathan realized that if this continued, it would be easy for the excellent family to abandon them and find another design company in Beijing. Excellent home is the whole business of IF, if this day comes, it is simply the disaster of IF, the only way is to set up an office in Beijing, follow the service of excellent home. But how can it be so easy to open an office? Nathan really felt powerless on the verge of life and death. He thought about it and decided to talk to Aimee and find out which way the wind was blowing.

Although Nathan spoke with the elegance and subtlety of a mature Chinese man, Aimee immediately understood what he meant: he was worried that after the focus of Youjia shifted to Beijing, he would give up cooperation with them, and whether he could let them continue to serve Youjia.

"Then you can set up an office in Beijing." Aimee also knows that the current IF is almost the only customer, and this one customer provides enough business to feed their entire company.

"I also want to set up an office in Beijing, but you also know our situation, we go to Beijing, and we only have the ability to serve Youjia, in case we rent an office, Youjia doesn't let us do it, we will be very passive."

Aimee had already thought about it, and she had already agreed with Alan, so she waited for Nathan to bring it up herself.

"In this way, we will arrange an independent office in the Huajing office building and my marketing department, which will be dedicated to the IF office, and your rent, property, and water and electricity fees will be waived as a support for you. As the IF Beijing office, other expenses will of course be borne by you. ”

Nathan couldn't believe his ears: Beijing, the most expensive thing is shelter, to have an independent office in Youjia's office building, and it's free, it's like pie in the sky! For Nathan, what is difficult to get to the sky is actually in Aimee, which is just a sentence. Nathan deeply understands that the key people in large companies and large platforms can dispatch and control resources, which is really beyond the imagination of ordinary people. The idea he had when he acquired IF is now even more important than ever!

Nathan knows that 4A companies are now competing for Youjia's business, especially food and beverage, which is said to be the category that Youjia intends to focus on developing, with a full budget and huge space. Every 4A family is sharpening their heads and looking for opportunities to get close to Alan and Aimee, and IF, who has actually gone deep into the hinterland, can meet Aimee almost every day, what a unique advantage! After all, Nathan is an advertising person, and soon, he created a situation in the circle that IF was being scrambled for mergers and acquisitions by various 4A companies. Sure enough, Thomas, the head of TWJ China, who has always been ambitious, came to him personally.

Although IF is not large, it has monopolized almost all the graphic design business of Youjia's food and beverage category, and has become an annual customer, and has an office in Beijing, and it actually provides free office space by Youjia! You know, you have a precedent of successfully incubating the subordinate advertising company directly into a 4A company, not only the real business of the excellent family, but also the optimism of the excellent family everywhere, such an IF, if it is snatched away by competitors, how terrible the consequences are! Thomas felt that this piece of meat could only be bitten by him, otherwise, he would be sorry for the identity of the 4A Chinese leader who has been giving speeches everywhere and painstakingly operating over the years.

Soon, a non-disclosure agreement was signed: TWJ planned to acquire IF. But when the financial audit, IF has a fatal wound: there is almost no money in the account, although the excellent family pays on time, but after all, it is a variety of expenses to run a company, and it is easy to lose breath. If you want to look good on the account, you can think of a way, only one customer! However, no matter how good Aimee is, it is impossible to prepay the service fee, right? Nathan was so worried that he couldn't think about it.

Danny was there when Aimee was called in for a meeting by Alan. The topic is: Aimee is too saving, there are still a lot of marketing budgets for our category this year that have not been spent, if they can't be spent, one is that this year's budget will be invalidated, and the other is that the headquarters will not approve so much next year - you can't spend it anyway.

"Aimee, you can't be so economical! You look at the people of excellent marketing, which one is like you, thinking about the way to do things, people are taking money and smashing the ground, always thinking that the market budget is not enough, only you here, you have done so many things, and you can't spend it! If you don't do this, you will make the headquarters allocate less and less resources to us. "Danny was really angry.

Aimee understands his starting point, in international companies, resources do need to be fought for, so many brands under Youjia, just like so many children in the family, crying children will have milk to eat, and now it has been allocated so much milk, you can't eat it all, then of course you can only face the fate of reducing supply in the future. It's a bit ashamed, it's only two months away from the end of the year, and nearly half of our market budget has not been spent.

"I come from a sales background, and every penny I spend, I think: how many products do I have to sell to earn back, and I admit, I'm really trying to save money." Aimee agreed with Danny's intentions and wanted to balance it.

"In this way, or, arrange a part of the rest of this year's budget first, call our current advertising partners, and ask them to send the invoice to the account, so that it can be counted as the expenses that have been incurred this year, as for how to spend it, you can ask them later." Alan was very appreciative of Danny's idea of being so ghostly, reasonable, legal and compliant.

When Nathan, who had the courage to fly from Shanghai to Beijing, came to Aimee, and stammered if he could give them a month's advance payment for design services, Aimee quietly listened to his plea and said slowly: "We are a good family, there is definitely no precedent for this." However, we have been cooperating for so long, we have a good tacit understanding and trust with each other, and you are also working with us, so you sign a supplementary agreement with us to agree on the liability for breach of contract, and after that, we can prepay the design fee equivalent to one year's basic service fee to IF, so that you have enough business, and the team can create with peace of mind, no longer worry about money, and ensure the quality of service to us. ”

Danny did not ask Aimee and any advertising partners to sign a supplementary agreement stipulating liability for breach of contract, but Aimee took the initiative to prepare this agreement in order to prevent the company's risks, and when he showed it to Danny, he was amused and admired. He knew that this girl's way of thinking was very different from his, and she was often in the opposite direction, but her process of identifying and accepting every point could convince him.

When Nathan signed the supplementary agreement, although he pretended to read the terms word by word, he couldn't believe that there was a good thing about prepaying the design service fee. If you can have such luck, and Youjia, what agreement can't be signed! What he didn't expect was that as soon as the agreement was signed, a large sum of money would arrive.

"Aimee, you've been so helpful! I don't know how to thank you! Nathan was so excited that he called Aimee to thank him, and then hurried to Thomas to ask for credit. He stressed that this was the result of his proposal and the difficult negotiations. Thomas has cooperated with other categories of Youjia for too many teenagers, only the money that should be paid has been delayed and cannot be paid, only the money that is always spent exceeds the budget, and the money that cannot be approved can be pulled and pulled, where have I seen this kind of prepaid design service fee. This Nathan is such a man of God!

No matter what Nathan thinks, he is proud of his vision and luck! What a successful investment! Nathan sold the IF he bought at a low price to TWJ in just a few months, cashing out a large sum. In order to make the most of Nathan's relationship with Youjia, Thomas appointed him as the general manager of TWJ's Beijing branch.

Nathan has gone from a little-known small advertising company owner to a high-powered 4A company bull in an instant, and compared with other professional managers, he also has a successful entrepreneurial experience, becoming the envy of everyone in the 4A circle to achieve financial freedom, do not bend over five buckets of rice, and love the career for the sake of feelings.

He was no longer willing to send people under the fence, and immediately moved the original IF people to a tall office building in Beijing; He no longer nodded his head at people, and began to go in and out of major universities, foreign companies, lectures, and forums in high spirits, constantly telling about his successful experience. In every speech, he would tell the story of this excellent family, and he also named Aimee a noble person in his life. His version, it is his professionalism and sincerity that impressed and conquered Youjia and Aimee, not only won the business given by customers, but also won the trust and respect given by customers.

After listening to his speech, everyone applauded and even shed tears. This story reached Aimee's ears, and everyone who asked her curiously wanted to get an answer, and she just smiled and didn't comment on it. She knew very well in her heart that she and the Youjia had not given him special care, and everything was handled by the abilities they had before, the right timing, and the business skills required by Danny.

Bill, the founder of IF who took Nathan's acquisition money and ran back to the United States with great joy, was so angry that he learned that Nathan had made IF a classic entrepreneurial story in the advertising industry. "The success of a person like him is just better luck than me!" Bill was indignant.

Bai Tian also felt that he was very lucky: not only was he about to marry the girl he loved, but he also got the offer he wanted to join the company the most.

"Elf, it's time for us to meet with our parents as planned!" Listening to his voice on the phone, Aimee could see his doting smile on his face.