With the rapid development of Youjia's business in China, more and more senior executives from the UK and Netherlands headquarters came to Shanghai for inspection. This is a good opportunity for brands to show their face and compete for resources, and the Shanghai-based joint venture company knows this well, and there are already standard routes specially laid out for visitors to visit.

After the news of Lipton's good job in China spread, the headquarters visitors proposed to Youjia China that they should also see Lipton's outlets. Gupta threw the task to Aimee and asked her to arrange it. In fact, when he explained Aimee, he was very uncertain, he didn't fully believe that everything Lu said back was good, and he didn't expect the headquarters visitors to see the Lipton outlets that could be compared to Xuelu. Leave it to fate! He put down the phone to Aimee and sighed.

After Ning Qian received the task assigned by Gupta, she immediately rushed to the Shanghai branch of Yuyuan Road Xuelu. She's looking for Xuelu to learn from her. Snow dew has done an excellent job in the market, in addition to the overwhelming advertising, freezers can be seen everywhere, which can be called a model of the combination of ATL and BTL that has been emphasized by excellent marketing. Since the headquarters indicated that it would look at the Lipton outlets, it must at least meet the standards of Sherdew, and even if there is no online advertising, the offline display must be impeccable. The person she visited was Mr. Ye, the national sales director of Xuelu. Mr. Ye's thick eyebrows, big eyes, and Chinese character face, white and clean, a standard elegant Shanghai successful man. He enthusiastically told his Shanghai sales manager, Mark, to take Miss Ning to run the standard line of Xuelu.

(Author's note: ATL-Above The Line Online BTL – Below The Line)

The sky is full of dark clouds, and there is a pouring rain at any time. The routes that Mark ran with Aimee were basically the most prosperous areas in the city center, and the golden shops under the first and second food stores. Xuelu's freezer is particularly conspicuous in these places, and the posters and hanging flags are all obediently staying in the place where they should be, which is a real FMCG brand good baby image. Mark was surprised to find that wherever there was snow on this standard route, there was a Lipton. Although Lipton's display is not as conspicuous as the freezer, there are small shelves on the counter, a special floor in the counter, and a line-of-sight line behind the counter where the salesperson stands. I usually don't pay attention to it, but today I took Lipton people to look at the market, only to find that they did it so well!

Mark admired Aimee and said, "If I had been to be Lipton, I guess I wouldn't have done it so well." Mark said that every position in Shelly has to spend a fixed fee to keep, but Lipton can't have this kind of money to spend, "Lipton relies on professionalism, diligence, and even hard work to keep the show. Aimee smiled and said to Mark, "It seems that hard work can be measured in money. ”

When Aimee said this, he thought of the current sales team of Mr. Zhong, and even more thought of the young people in the office when he beat Li Heng together. No matter what state Lipton achieves in Shanghai today, it was also because they took steps every day to measure the breadth and breadth of the Shanghai market. It is actually unfair to drive them all away. Ning Qian decided to think about it from a different angle: how to let them leave legally and reasonably.

Every time Mark was ready to leave, Aimee would wander around the neighborhood looking for something, and he would write and draw in the notebook he carried with him. After reading Xuelu's standard route, Aimee said, "Does Xuelu have a hypermarket?" Hypermarkets are the main channel abroad, and when they come to China, they must also want to see what these customers are like in China, right? Mark reacted, "Not yet." ”

"Then you come with me!" Aimee and Mark came to Demeron in Putuo District. She made a phone call downstairs, and a middle-aged man wearing a blue badge, wearing a suit, and a lofty instrument ran down excitedly: "Ning Qian, why are you free today?" ”

"Manager Guo, I have something to ask you for." This high-spirited man was the De Meron who Ning Qian had received on the mezzanine floor of the Dadi Hotel at that time, purchasing Guo Yusheng.

Today, with shotguns for guns, he has become the chief purchasing person in charge of countless suppliers and has great power. Demeron implements a membership system, and without a card, he can't even go shopping, let alone enter the office to talk about cooperation.

"Manager Guo, this is Mark, the sales manager of our Youjia Xuelu. I'd like to ask you for help to see if I can set up a Snow Dew counter in Dermeron. Ning Qian said sincerely.

"If I had changed to someone else, I would definitely say no, after all, we are not in a hurry to make ice cream now. But, Ning Qian, if you open your mouth, I will have to cooperate. "Guo Yusheng is very face-saving.

He turned back to Mark and said, "Do you know why Ning Qian is such a different supplier to me? ”

Mark shook his head.

"She was the first supplier to give me encouragement when I was nothing." Ning Qian smiled embarrassedly.

"Manager Guo, you have always taken such a small matter to heart, which is really touching. Mark and I are responsible for the sales of Youjia Food, and with such a strong partner as you, we will definitely do our best to support and cooperate with your work. ”

Guo Yusheng took them downstairs to see the venue on the spot, where Lipton's piles, special shelves, and Xuelu's counters were all implemented. "Mark or I, I may bring the senior management of the headquarters to see the market at any time......" Before Ning Qian's voice fell, Guo Yusheng said briskly: "Understood!" Call me at any time when you arrive, and if I am here, I will come down to accompany you personally; If I'm not there, I'll find Xiao Zhang, and he will bring you in. Guo Yusheng conspicuously arranged everything properly. Mark didn't expect this KA model store to come so smoothly, and he was really impressed by Aimee.

Coming out of Dermeron and seeing that the rain was coming, Mark noticed that Aimee was going around again, writing and drawing, and couldn't help but ask her what she was remembering. She showed Mark the notebook: "I'm remembering the location and route of the parking lots and toilets near each outlet. ”

"We're both young and strong, and it's okay not to go to the toilet for a day, these high-level people, usually older, you don't know when they want to go to the toilet, so you need to know where the nearest toilet is at each point, and be ready to take them there. Guessing that the time is almost up, ask them if they want to go to the bathroom. I'm road blind, and I often can't find where to park when I get out of the car, so be sure to know in advance where there is the nearest parking lot, in case of wind and rain, you can take guests to walk a few steps less, and remember how to walk back after seeing the store. ”

One day after running, Mark and Aimee became very good friends, and he told Aimee that if there was anything to do in Shanghai in the future, just look for him. When there is a reception, if you want to be more efficient, two people take turns to lead the team to accompany the visitors to see the market. With such a strong alliance, Aimee has a solid foundation for the next task.

Seeing that it was getting late, Aimee was going to rush to People's Square to meet Bian Liancheng. Is it true that no one brings it and no one tells it? She vaguely felt that there would be danger, but how dangerous could it be? People's Square and the lobby of the youth hostel, how to say that they are all public places, Shanghai is so safe, there will be nothing wrong, right? But even if something happens, who can I tell now in Shanghai? Just separated Mark? It's so abrupt. Office people? They were originally old people, didn't they embarrass others by forcing them to face me? Did you really tell Marcus? He, a foreigner or our customer, knows that our city and our company are so messy, what if he doesn't come to us for purchase? No, no, no...... Report the company? They are in Guangzhou, and they are worried in vain.

Just tangled all the way, I actually arrived at the lobby of the youth hostel.

This youth hostel, although it is in a very good location, does not have a high occupancy rate. The reason why Bian Liancheng chose this place is indeed one point - it is close to his home, he is a lazy person, although he is tall and big, but he does not like to use his physical strength, including mental power.

For so many years, he has followed his eldest brother, mainly because of his naturally intimidating appearance. The eldest brother asked him not to delay any longer, and he must get three million for one person as soon as possible. He asked the eldest brother how to get it, and the eldest brother said, "Don't you know how to get it?" He looked dazed. The cause and effect of Baowen's matter is too complicated, he often hears the back and forgets the front, so angry that the eldest brother keeps scolding him for being tall and not brainy.

However, there are so many cowards in the world, what do you want to do with your brains? Yelling at them and scolding at them is really not good, after a few falls and beatings, they are already silent, and they still need to be so troublesome, what kind of brains do they have to work hard? What the hell was Mr. Lu last time, didn't he also drop two ashtrays, he ran away with his tail between his legs, and didn't dare to appear in Shanghai again? What kind of English is thrown, isn't it just that I feel that the posture of getting out of the egg is better? TM, these readers, are afraid of death!

What the hell is that Jia Huaxu, who is also a ghost who is afraid of death, he doesn't even answer Lao Tzu's phone, a waste person! Now it seems that the matter of three million people can only rely on pinching this little girl. However, her life may not be worth much, and those whose lives are worth it will not dare to come and will not come. But now there's only one card, there's no way, you have to play it!

Chen Yangqing and the people under her also didn't know what ecstasy they had taken, and they used to let them say everything they did, but this time they told them to do it, they always had 10,000 reasons, TM, so that Lao Tzu had to go out in person.

He saw that this little girl was really here, and she really came alone, she really didn't know whether she was alive or dead! Although he can kill her like an ant with one finger, the eldest brother explained: The Eighth Games is about to be held, don't die easily, we want money, not her life. Okay, okay, remember, ask for money, ask for money. But this girl is actually very ghostly, and it is not so easy to deal with, I am still fully prepared, in the four corners of the lobby and the back door, Lao Tzu's own manpower is arranged, it is really not good, so I will tie her up, to see if her little life is worth anything, and whether Lipton will take money in exchange for her life.

Seeing her walk to the opposite side, she actually sat down very calmly, and Bian Liancheng was a little surprised.

"Director Bian, what are you looking for me?" She also smiled and took the initiative to ask.

"Ning Qian, do you know that we are looking for money from the company?" Lao Bian didn't bother to talk nonsense with her.

"Asking for money? What kind of money do you want? "She really didn't look like she knew.

"Give each person in our office three million, and we will leave immediately when we receive it, and we won't stay for a minute!" The old side waved his hand neatly.

"Oh, three million for one man, seven for seven, that's twenty-one million in all. Our gross profit margin is ...... "What the hell, this girl is actually sitting here to settle accounts!"

"Director Bian, look at it, this is our turnover in Shanghai and our gross profit in the past two years, I don't even count the net profit, even if the gross profit is all given to you, you know better than me, is it enough?" Ning Qian still looked embarrassed, as if she was really willing to give them all the gross profits.

"Don't talk nonsense with me here!" Bian Liancheng roared angrily. There were not many people in the lobby, and a few sporadic guests heard his voice and looked over. The waiters at the hotel seemed to be familiar with him and pretended not to hear.

"Director Bian, aren't you talking nonsense to me here? Do you believe that I can give you 21 million right now? Ning Qian actually joked with him, why didn't she look scared at all? Is this girl crazy?

"You give me honesty and cooperate with me. After I get through the phone, you shout for help into the phone, and I'll let you go! Bian Liancheng picked up his phone and started dialing.

"Director Bian, let me act with you? Have you paid an appearance fee? "TM, she even dared to sarcastically mock me!

Bian Liancheng was angry, "Do you know that you can't make me angry?" He began to roar, and with a wave of his hand, the people in the four corners began to approach Ning Qian.

"Isn't this Lipton's Aimee?" A person sitting behind Ning Qian suddenly stood up and greeted Ning Qian. Bian Liancheng was startled, and Ning Qian was also stunned, just listening to the voice, she knew who it was. Oh my God, how did he end up here?