Chapter 7: Every customer's ignition is waiting to be discovered by you
Ning Qian finished talking with Madam and Zhai Leilei about the next round of work arrangements, and was about to go back to the room, when he heard PT's voice, he looked for the voice, and saw that he and the hotel ticket sales lady were talking louder and louder, and quickly asked what was going on. Madam was confused when he heard this, and Ning Qian understood: "Liu Sheng, do you want to ask if there is a domestic air ticket?" Only then did I figure it out: it turned out that PT Mandarin was not good, and the ticket lady misunderstood. Ning Qian said: "Haven't we already arranged the tickets for our future trips? I'm going to Qingdao tonight! PT slapped his head: "Oh, look at my memory, there's still a ride ahead!" I woke up in the morning and I didn't know where I was. ”
After spending more time on business trips together, there was enough time to chat, and Ning Qian knew that when PT was doing sales in Hong Kong, his performance soared, largely because he sold a large number of goods to catering customers in Hong Kong, and these customers sold to mainland customers in various ways.
"I can't make presentations, I can't write, so what am I doing in the office? Of course you can't see me! I've been out there teaching customers how to make dim sum all day! PT replied why Ning Qian hadn't seen him when he was working in Hong Kong. The potential distributor to meet in Qingdao this time is also one of the catering channel suppliers who have previously purchased goods from PT Hong Kong customers.
When the four of them arrived in Qingdao in a small propeller plane that had been drilled into the tail, it was already dark. The potential dealer arranged for a car and pulled them directly to the small villa where the company was located - a very small German-style building, although it was not large, but it was very stylishly furnished.
It is a private company with several shareholders, and Li Xiao is their leader. He has the unique upright and handsome appearance of Qingdao people, a very well-fitting black tweed coat, like Xu Wenqiang in the hit drama "Shanghai Tang", wearing a long scarf and a black top hat, with a personable and extraordinary bearing, whoever sees him will think that he is not going to be an actor, it is really a waste.
Manager Li is also well aware of his advantages, no, the surrounding black lights are blind, he deliberately stood in the middle of the living room, overhead is the brightest light, when the door opens, the first thing the guests see is this most handsome person. He has even studied more than a dozen postures of holding a cigar in his hand, and every time he has stunned the guests who come to the door.
Most of his customers are four- and five-star hotels, high-end Western restaurants, and nightclub purchases, which are considered to be the top figures of the trend, but in real life, I have never seen such a handsome guy who is stronger than Xu Wenqiang and has a fan. A southern customer commented: "Manager Li's name is really good, whoever is in front of him, he is big, you are small." (Southerners can't tell the difference between Lee and you)"
Even if Mr. Fu was so well-informed, he was shocked by Li Xiao's appearance and style, and even when he shook hands, he patronized and admired his angular face, forgetting to speak. PT shrunk aside and looked at him a little timidly, and he later said to Ning Qian: "I really didn't expect my client's next home to be such a beautiful boy!" It's so stylish! ”
Madam maintained her usual smile and composure, but when she returned to the room, she also said to Ning Qian: "This Manager Li is really a rare handsome guy, his posture is very upright of a soldier. "Ning Qian, I thought, it's really handsome, but it's not as handsome as daylight...... Ning Qian, who has experienced the handsomeness of the day, is already very handsome...... Ah, what's going on, what do you want him to do...... Work ......
As soon as Ning Qian saw this meeting, he felt that he would definitely be a distributor of Lipton. So she whispered to PT: "Liu Sheng, you let me talk to him about cooperation in a while, when I send you a request, you will express your position, and leave the rest to me." ”
After some pleasantries, everyone began to get to the point. Li Xiao said that although his family in Hong Kong recommended Lipton to him, after all, no one in China knows that Chinese do not drink Western-style black tea, which may not be suitable for the Qingdao market. This time, let's meet first and communicate.
Although Mr. Fu didn't expect to cooperate when they met for the first time, he was suddenly pushed out of the eight zhangs, which also made him very unhappy. He looked at PT and waited for him to speak, but PT lowered his head and had no intention of communicating with Li Xiao head-on. He had no choice but to go to see Wei Hong, who was also looking at PT. Mr. Fu can also understand that in front of this Li Xiao, even he feels short of breath by three points. At this moment, Ning Qian stood up and asked Li Xiao:
"Manager Li, what year did you start drinking red wine?"
Li Xiao was stunned for a moment, a little proud: "That's early, at least ten years ago, right?" ”
"There weren't many people drinking red wine back then, right?"
"Of course, many of us in Qingdao have never seen imported red wine, although our Changyu is a brand with a long history, but ordinary people do not have the habit of drinking red wine at home."
"When did you start selling wine?"
"Of course, that's because I like to drink it myself, I have researched red wine, and these hotels and Western restaurants also need someone to serve red wine, so I started selling them to them."
"Manager Li, yes, only a person with good taste and business sensitivity like you will choose to go from drinking red wine to selling red wine. Today, Lipton is also such an opportunity: from drinking black tea to selling black tea. ”
Ning Qian took out a box of Lipton S25 black tea from her bag, asked them to help bring cups and boiling water, and asked them if they had condensed milk, sugar cubes, lemon slices, they served catering, these were all there, Ning Qian began to give them the magic of pure black tea, lemon tea, and milk tea on the spot. Not only Li Xiao, but also their other partners and employees present were stunned!
"Not only do we sell such a special product, but we can also train your catering customers to make a variety of hot and cold teas and even tea-based cocktails. Tell me, we are in Qingdao, we are not looking for you to cooperate with your company, who should we look for? In other words, if we find another company, who will become the fashion vane of Qingdao catering? ”
Li Xiao's cold and cruel eyes became hot, and he even took off his hat and threw it on the table: "What do you call this beautiful young lady?" ”
"Ning Qian, you can call me Xiao Ning, or Aimee." Ning Qian's enthusiasm began to decline, revealing the solemnity of the brand.
"Manager Li, if it weren't for the recommendation of Youjia Hong Kong customers, we Lipton would not have been able to come to you in person by the general manager and sales manager. There are many customers who want to get a Lipton city agent, and we also have strict qualification requirements. ”
"I know this, I know what level of company Youjia is in the world, what level of brand Lipton is, I know and know." Li Xiao's enthusiasm began to increase, and his voice became louder. His business intuition and experience told him: this Qingdao distribution right must be won, the sooner the better.
Li Xiao began to launch an onslaught, introducing how his company is dominant in Qingdao's catering industry and how invincible it is to customers. Ning Qian listened to him while quickly writing and drawing in the notebook he was carrying, and as soon as Li Xiao's voice fell, Ning Qian spread the notebook in his hand to him:
"Manager Li, the hotel customers you just mentioned have these, the western restaurant customers have these, and the nightclub customers have these. Before I came to Qingdao, I already knew that Qingdao still has these high-end department stores and supermarket customers, and the retail part is what you don't have at present, which is your shortcoming for Lipton, and it is also a great growth space for your company's overall business. ”
Li Xiao also ripped off the scarf and pointed to the book excitedly: "Oh, I've always wanted to find a breakthrough in our channel, this is really an opportunity!" If we can use Lipton to open the channel of department stores and supermarkets, the seasonings I sell will also have a new way out! ”
"Manager Li, as well as these Qingdao media, if we want to be an instant hit in a market, we must have their support. But we don't have the budget and we don't need to do a lot of media outreach at the moment, do you have a way to invite them to come and do a report? ”
"That's fine, I know them well, and they've been encouraging me to make movies!" Li Xiao is very proud!
"Manager Li, if you can invite these catering and retail potential customers and media to implement a five-star hotel venue within one day tomorrow, we Lipton can support you to hold a press conference the day after tomorrow, and place orders on the spot, and organize the press conference, we can take your team to prepare together, can you, within tomorrow, do it?" Looking at Ning Qian's firm and shining gaze, Li Xiao took off his coat and threw it on the chair: "Brothers, can we?" ”
"Yes!" A room full of his people shouted in unison - what a boss like Xu Wenqiang!
"Manager Li, you must thank Liu Sheng for giving you the opportunity, your home in Hong Kong, is a customer he cherishes and attaches great importance to, if it is not highly recommended by Liu Sheng, our general manager Mr. Fu and Manager Wei will not come together, so many people came, it was originally to evaluate whether you and your company are suitable candidates, you and your team's strength and enthusiasm, proved this to us, we are now very moved! From now on, we will be comrades-in-arms, and together we will win the battle of the press conference! ”
Ning Qian asked PT to let the sales Ah Peng Peter be in charge of this customer, because Peter is the one with the highest appearance and the most consistent aura with Li Xiao among these salesmen, and hopes that PT will inform him to come over tomorrow. Ning Qian asked Mr. Fu, PT and Madam to go back to the hotel to rest first, and she stayed with Li Xiao's team overnight to implement the process and preparation for tomorrow's invitation and the day after tomorrow's press conference.
With the experience of being in Chengdu last time, all the work this time is relatively familiar to Ning Qian. Fortunately, Li Xiao's team, like Manager Fan's team, is very capable of actual combat, and he is a handsome guy in Qingdao.
Li Xiao, who was originally very expressive as a filming, really realized all his dreams in the design of the press conference: under the escort and flock of more than a dozen handsome guys in black suits and white gloves, the big boss Li Xiao had a long coat with fluttering placket, a top hat at a 15-degree angle, the left side of the scarf was one-third longer than the right, holding a cigar, and his eyes were deep, introducing his understanding of taste and thinking about how to make money with quality. There are a few female buyers of the hotel, who cried when they heard it, I don't know if they were moved to cry or cry by him handsomely - it doesn't matter, the key is that after this press conference, nearly 500 boxes were sold on the spot!
Peter arrived at the scene before the press conference, and sure enough, he hit it off with Li Xiao at first sight, and his performance this month had already been successfully overachieved! PT said that his target for next month will rise to 1,000 boxes, which is really like a dream for him who didn't sell a single tea bag more than a month ago!
The most incredible thing is that at this press conference, even a box of Lipton tea given to the guests was agreed to be delivered by the salesman ten days later. The samples placed at the scene were more than a dozen boxes in Ning Qian's suitcase. Other girls have clothes and cosmetics in their suitcases, and her suitcases are full of samples, posters, and promotional materials – I'm afraid to draw a LOGO, haha...... So, she didn't bring a coat because she couldn't fit it.
Mr. Fu asked Ning Qian: On the first night, how did you know that Manager Li likes red wine? Ning Qian said that she saw a wine cabinet in Manager Li's office. Mr. Fu asked again, how could she casually take out a box of S25 from her bag, and how could there be more than a dozen boxes of samples at the press conference? Ning Qian said: "What if you go anywhere and encounter an opportunity to sell? Didn't Sir Lipton, the founder of Lipton, say don't miss a marketing opportunity. ”
After the press conference, Li Xiao and their sales manager took five people to see the market together, it was the coldest time, the cold wind was like a knife, and Ning Qian shivered like chaff all the way. When he came to a department store, Mr. Fu deliberately went around to the women's clothing department, picked up a fuchsia thick coat, and asked Ning Qian to put it on: "This is what the company bought for you, don't freeze, we still expect you to hold a press conference later." ”
As soon as PT heard Mr. Fu say the next game, his head was dizzy! He had never been on such a long trip in a row, so intensively on planes and cars, and he really wanted to go back to his room at the White Swan Hotel and get a good night's sleep! He saw Ning Qian's energetic appearance, and he really admired this thin and weak person like himself. He suddenly remembered a very serious question: "Aimee, why are you so bold as to dare to hold a press conference for them on your own initiative?" ”