Chapter 127: Another Layer of Meaning
"Hey, how do you know that our Post and Telecommunications Bureau has a unified document guidance? Do you still know that there is a standard and a price in the country? ”
The internal regulations of the post and telecommunications system are not clear to everyone outside, let alone such a young man, and the middle-aged aunt subconsciously feels that there is a ghost.
At this time, she put down her hands in the sweater and began to seriously look at the young man in front of her, but found that the more she looked at it, the more familiar it became.
"I ...... I seem to have seen you in the newspaper two days ago? ”
The aunt said in some surprise, and then regardless of Zhong Bai's reaction, she immediately flipped through yesterday's newspaper on her desk, and sure enough, she found a report in the corner of a certain page on one of the "Tianhe Daily".
"I said I saw it! Really! The middle-aged aunt happily pointed to the information of "Our province's chemical system took the lead in creating an inter-provincial military-civilian cooperation intention exchange", and pointed to Zhong Bai with a smile.
Rub, it's been reported so soon?
Zhong Bai immediately reacted, this should be the report written by the reporter from Xinhua News Agency when the 35th Division Headquarters was negotiating and signing an agreement of intent, right?
Zhong Bai immediately took the newspaper from the other party's hand and looked at it, but fortunately his name was not mentioned on it, so he simply admitted it, nodded and said: "Well, I just came back from a business trip with the leader from Nanyun yesterday, Auntie, can you tell me the answer to the previous question?" ”
"Wait, boy, I'll go through the rules!"
The middle-aged aunt is obviously in a much better mood at this time, of course, this must be the additional effect of Zhong Bai's appearance in the newspaper, and the sense of honor of the staff of any unit is relatively strong in these years, especially in the face of Zhong Bai, a young man who can represent Tianhe Province to other provinces to achieve results.
After a while, the middle-aged aunt took out a document from the back office and read it to Zhong Bai seriously.
"According to the joint regulations of the Planning Commission and the National Development and Reform Commission, the guide price for installing a program-controlled telephone nationwide is 12,000 yuan, including equipment and materials and working hours, but not including line fees, and the specific need to consult the local post and telecommunications bureau." The middle-aged aunt closed the document: "The conditions on Nanyun's side should not be as good as ours Tianhe, and the cost may be a little higher, I'm afraid you have to go to the local area to ask." ”
"Okay, thank you, Auntie."
After getting the information he wanted, Zhong Bai left the office of the Post and Telecommunications Bureau with satisfaction and returned to the room in the guest house of the Provincial Department of Industry.
12,000 yuan, which was not a small number in 1981, and according to the other party, it does not include the cost of the line.
And the cost of the line is precisely the largest part of the cost of installing a program-controlled telephone at Post 251!
There is no line of the post and telecommunications bureau on the road, there is nothing except wires, and the cost of laying analog signal lines at a distance of dozens of kilometers is probably not low!
But after thinking about it for a while, Zhong Bai decided to continue this matter!
Why?
Because the matter of installing a telephone at Post 251 for free is not a simple gift event at all, Zhong Bai has more consideration for this!
This cost, whether it is 12,000 yuan or a higher price, Zhong Bai will certainly not pay out of pocket.
It's not just that he doesn't have so much money now, but even if he does, Zhong Bai will also use it as the starting capital for the next investment, and will not use it for this kind of seemingly simple donation.
Of course, from the objective point of view, donating a program-controlled telephone to Post 251 for free is a great thing, and it is also a contribution to the cause of national defense.
But in Zhong Bai's view, this event itself has another layer of significance.
That's advertising!
That's right! In 1981, although many traditional industries in China used some traditional methods to advertise, such as newspapers, posters, etc., there were almost no commercial advertisements on television and radio.
Because in China in this era, the penetration rate of television is still very low, and although the penetration rate of radio is slightly higher, it is more for the purpose of broadcasting news to the people in a timely manner and understanding the dynamics of current affairs, and it has not yet reached the point where a hundred flowers will bloom in a few decades.
Like the advertising king before the CCTV Spring Festival Gala in the 90s, it has not yet appeared!
But this does not mean that advertising is not very useful, on the contrary, in this era of barren advertising, advertising itself can play a huge role!
And Zhong Bai took this into account!
Because Zhong Bai knew very well in his heart that winning the special fertilizer production order was only the first step to turn the Shanping County fertilizer factory into a profit.
In addition, the special fertilizer is currently used in the frontier military reclamation where the 35th Division is located, which belongs to the military, and it is impossible to do other sales to the outside world, although in the short term, it seems that the order demand there can make the production and sales of the factory reach a small peak, but in the long run, this kind of designated sales object, and can not adjust the production volume and sales price according to the market, can not be used as a long-term main product.
Therefore, before the introduction of the next trump card product that can bring a lot of profits, if the fame of Shanping County Fertilizer Factory can be promoted in advance through advertising in Tianhe Province and even the whole country, it can be completely guaranteed that the follow-up new products can continue to steadily expand profits.
And how to start it through advertising? What Zhong Bai considered was to install a program-controlled phone for the 251 post this time!
This kind of good thing of small enterprises crossing provinces to sponsor a program-controlled telephone for a frontier post will undoubtedly be reported by official news on television and radio and carried out large-scale publicity.
After all, it was originally a good thing to show the relationship between the military and the people, and the family, whether it was the outpost itself or the country, there would be no deviation in the definition of the essence of this matter.
In the process of large-scale publicity, the name of Shanping County Fertilizer Factory will naturally be mentioned countless times, in 1981, when advertising resources were scarce, isn't this the best advertising method that a company can do?
And it doesn't cost an extra penny for advertising! It is only necessary to install a program-controlled telephone, and this cost is believed to be compared with the price of the advertising king of the Spring Festival Gala in the future, which is completely a heaven and an underground!
In 1981, when various forms of advertising were not yet popular, once Zhongbai's initiative was successful, it was undoubtedly a milestone event in the field of corporate publicity, and it would definitely bring unimaginable huge business opportunities to Shanping County Fertilizer Factory!
The only thing Zhong Bai has to do now is to tell the factory director Chu Jun about this matter as soon as possible, and let him nod and pass!
Zhong Bai wasn't sure if Chu Jun's slightly stubborn old-fashioned factory director personality would agree immediately, but he believed that the changes brought about by his entry into the Shanping County Fertilizer Factory in less than a month should be seen by Chu Jun and in his heart, and he would definitely support him!
As long as this matter is successful, it is the most solid step for the successful transformation of Shanping County Fertilizer Plant!