What does Infinite Future want to do?!

In recent days, there has been a lot of speculation on the Internet about the true intentions of the countdown on the company's official website. The colleague in charge of external relations and public relations was chased by inquiries from reporters from various media.

The marketing plan of the virtual projector, the formulation of the specific content is mainly entrusted to Luo Liang, Chen Wenhao is only responsible for the budget approval and the grasp of the general direction, and it has been passed after a slight adjustment. Now the countdown suspense is also part of the marketing plan.

Normally, there are two most important criteria for judging a marketing plan: budget and effectiveness. The budget is too conservative to achieve the desired effect; If the budget is too generous, waste will not be mentioned, and it is easy to promote internal greed. Rotting is a taboo.

With the continuous expansion of the group, Chen Wenhao has strengthened the strength of the internal audit department, and each budget plan must be reviewed and accounted by the audit department at the same time, and the audit report and budget plan will arrive at Chen Wenhao's desk at the same time.

In the process of implementing the programme, it is also subject to the supervision of the audit department, but the audit department only has the right to supervise and report. An extra layer of constraints minimizes the possibility of manipulation from the procedural point of view.

The small card that has just upgraded its hardware and improved a lot of computing power strongly asks to participate in this work. The small card, which integrates a large number of cultural and historical data of the earth and social conditions, is becoming more and more humane, and is very interested in this kind of work that involves a lot of material costs, labor costs, and public relations cost accounting. Chen Wenhao will go with it, just take one more insurance, except for the supercomputing center's electricity is a little fierce, there is nothing wrong with it. It was only through communication with it that I learned that Xiaoka's division of labor in the alien spacecraft determined that under normal conditions, it could only contact the information of wild planet exploration and preliminary development.

Maybe artificial intelligence also has a rebellious mentality, anyway, now that there is an opportunity, there is no restriction on the division of labor in the spacecraft, Xiaoka has a very high enthusiasm for absorbing various humanities and social information on the earth, and has more interaction with Chen Wenhao.

As a spaceship-level artificial intelligence, Konishi is relatively cold, and it is rare to get some news, and it is said that he is busy exploring the galaxy. There should be many enhanced versions of black technology on the scientific research spacecraft, but Konishi made it clear: If it is not in the direction of the science and technology tree that humans have climbed, and if it has not formed a basic theoretical accumulation, it cannot be given!

Forget it, the black technology that has been obtained has not been digested yet. If Xiaoxi really opens a star destroyer cannon or something, he doesn't know how to use it. Uncle Sam on the other side of the Pacific Ocean can't always compete with our country, so let's bang the other side with one shot. That's the routine of the second middle school, you really bang and see, your own country must control you first, and I'm afraid it's the same in any country.

Moving on to marketing scenarios. This time, the planners plan to create suspense with a countdown, gradually release information in stages, and continue to create hot topics until the virtual projection equipment is officially released. The launch event is not unusual, not just a press conference in the usual state, but divided into several theme activities according to the different application groups. Activities that have been identified include:

On the first day after the countdown, for the exhibition, exhibition halls, and advertising industry user groups, a new production conference was held at the Beijing Military Museum, and two virtual projection equipment models suitable for use in large space environments were mainly launched. With the good cooperation between the group and the military, it was easy to get the venue;

In a week's time, another product demonstration will be held in Jianghai's flagship store, which will focus on the effectiveness of virtual projection equipment in entertainment, shopping and other applications.

The final event will select a rural school in the central and western regions to hold public welfare donations in the name of national institutions and group public welfare foundations, and the models suitable for teaching and the corresponding learning courseware will be unveiled.

After the end of the charity event, the Group's official website will be officially open for downloading the simplified version of the K+ compiler program and teaching documents, and the unlimited software store will also be opened. Using the K+ compiler, programmers can develop all kinds of courseware and playback content for virtual projection devices, as well as create add-ons for products that have already been launched and new products to be launched in the future, and then sell them online in the software store after review.

Chen Wenhao doesn't plan to make money in this link, just keep breakeven, the current plan is to only charge 15% of sales for operating costs, and developers can take 85% of sales, which is much more lenient than other platforms.

Of course, a higher proportion of sharing is not the core competitiveness, the key is to be able to attract enough users to use and buy, otherwise there is no point. No matter how high the commission is, what's the use of not being able to sell it? Luo Liang euphemistically raised his concerns in this regard, but after Chen Wenhao expressed his persistence and concern, the project progressed smoothly. He can't tell Luo Liang now: The company has a lot of backup black technology, and it is being digested and absorbed by the R&D team, so there is no need to worry about it. Since you can't say it, let time and facts bear witness.

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The details of the plan are confidential, and the outside world naturally has no way of knowing, and the group is naturally implemented in an orderly manner.

For the media and the people who eat melons, after a few days of discussion, when the heat began to dissipate, a teaser short video was released on the official website of Infinite Future:

The video of less than five minutes adopts the technique of fast switching, and the rhythm is bright and jumpy. First, several young men and women walked into a room with a fight, and the picture changed to desert, grassland, and polar scenes in turn, which was beautiful;

Then all the characters in the scene switched, more than a dozen students with school bags on their backs, in the primeval forest, watching various dinosaurs appear not far away, suddenly the sky was lit up in red, and a meteorite with flames streaked across the sky and smashed to the ground. As the screen goes dark, the students return to the modern museum of natural history, where they are already looking at dinosaur fossils.

There are not even a single word of subtitles or narration throughout the video, and it is not until the end of the video that a countdown of ×× days remains, and the exact date of the day the countdown ends. This is the end of the video.

Less than 20 minutes after the trailer was posted on the official website, the fastest-moving news website has already released a flash on the homepage: "Infinite Future and Black Technology - Virtual Projection Has Arrived!" 》

As soon as the trailer came out, this suspense was really not difficult. As early as the opening of the Jianghai flagship store a few years ago, after using virtual projection technology that far exceeds the market level, there were various temptations and inquiries to cooperate with the group on this technology. The cool apps at the annual meeting have deepened the demand for this kind of market. The hint of this scene change in the trailer is nothing short of an open-book exam.

The subsequent feedback proves that the market demand is strong. Within three days of the trailer's release, the marketing department received more than 200 requests for quotations and merchants who clearly stated that they wanted to purchase. This is also because since the establishment of Infinite Future more than two years ago, the reputation of continuously exporting black technology products has been recognized by the public. Now, as long as domestic technology companies are mentioned, it is incomplete and incomplete without mentioning the infinite future.

As the head of the electronic entertainment division, Luo Liang has also been targeted by many CEOs who have cooperated or only had a one-sided relationship.

"I have to talk on the phone for 10 hours a day, and I feel a little shivering when I hear my phone ringing these days." Luo Lianglai complained when he reported the progress to Chen Wenhao, "It's all here to ask about virtual projection equipment, there is a boss who does exhibitions, and he didn't ask about the price, so he first put two million into our company's account and said that it was a deposit, and he only asked for priority to get the goods." If it weren't for the fact that the price could not be disclosed, it is estimated that more people would pay in advance. ”

Chen Wenhao listened patiently, these words that were clearly complained about were actually retribution, and he did not forget to cheer up, "When this marketing case is over, I will celebrate everyone." ”

……

As the countdown continues to shorten, more information is released in batches: the product model division, the pricing range of the product, and the planning of the software store......

Until the first new product launch conference, Infinite Future Company and virtual projection contracted a lot of hot topics on the Internet.