141 propaganda to test the waters

In order to expand the influence of publicity, Luo Liang also asked Jin Wei for help and wanted to open a publicity topic on the official website of Kamodo Company. Pen? Interesting? Pavilion wWw. biquge。 infoEveryone is working under the same boss, and Jin Wei naturally supports it.

With the popularity of the small card series software in the world, the promotional video was clicked more than one million times on the first day of its launch, and it was automatically forwarded to major social platforms and video websites by netizens.

A picturesque tourist destination, a beautiful girl in a white dress fluttering, a drone suspended 1 meter in the air above her head moving with her steps.

At each photo-friendly spot, groups of tourists or companions take pictures of each other, or stretch out their arms with the help of selfie sticks.

Only the girl was calm and posed at the spot, and the drone began to take pictures around her, and the 360-degree rotation shot did not leave dead ends. A few seconds later, the drone finished filming and followed the girl's head again. The girl walked away in style, leaving behind her with envious and amazed eyes.

The scene changed, it was late at night, in a homestay, the girl was reclining on the sofa in the room, and was selecting the photos taken by the drone during the day on her mobile phone. The close-up gives a photo, the angle and light are excellent, just like a postcard, and the scenery is more beautiful. The girl picked a few beautiful photos and passed them on to the circle of friends, and she liked countless times in an instant.

The scene changed back to the urban business district, and the girl who turned into an elite in the workplace rushed to the sisters' dinner after work. The girl took out a 6-inch mobile phone-sized metal object from her bag, held it in her palm and gently threw it into the air, and the metal object was instantly suspended in the air, perfectly recording the sisters' smiles like flowers, and once again attracting the attention of the audience.

At the end of the video, there are detailed pictures of the drone from various angles, smooth and supple corners, and metal drawing technology, all of which highlight the exquisite workmanship, black, white, gold, and pink four shells make the color control index finger move, and the tender pink is love at first sight for customers with girlish hearts.

After the announcement of the new product promotional video, there were a lot of discussion posts on the Internet for a while, although the new consumer drone has been released in the past two years, but there is no essential difference in the actual experience, this selfie drone of the infinite future company has naturally triggered a variety of discussions on its product modeling, operation methods, price positioning and other aspects.

Many Internet critics or technical experts will naturally not let go of hot spots, but unfortunately they can't get the real thing, so they can only write all kinds of conjectural articles based on videos. One of the articles written by an ID named "drone veteran" is the most popular, especially the several novelties he summarized have been widely reprinted:

First, there is no propeller, which creates a precedent for the consumer drone market. From the analysis of the flight trajectory in the video, it is quite possible that it was a jet drive. However, how to achieve it in such a small mold, the author said that there is no solution at all, and the only thing that can be done is to sacrifice the knees.

The second is that it turned out to be an all-metal shell. In order to reduce weight as much as possible, most products on the market used composite materials such as carbon fiber reinforced PC and PA materials. There is no mention of battery life in the trailer, and the author can only speculate that Infinite Future has made a breakthrough in battery application technology before it dares to use metal as a shell.

The third is the mode of operation. The existing drone products are generally operated through the remote control or mobile phone APP, but in the video, the working status of this new product is more like automatic judgment. If it weren't for the illusion caused by the artistic effect, I think it would probably lead to a revolution in the way it operates.

The fourth is the effect of the image. Has anyone noticed that in the video, the effect of each shot picture is very professional. Similarly, if it is not not artistic, its shooting effect is likely to be a major selling point of the product, after all, it has named itself a selfie drone.

There are more novelties, the author will not describe them one by one, after all, there is only a promotional video now, and the specific situation is still waiting for the physical appearance. However, the author has a hunch that even if the above points are only confirmed, the consumer drone market may have to be reshuffled.

Oh, by the way, I almost forgot to say, the author also saw that one of them was pink, if the product is really good, you have a sister paper officer, do you feel a faint pain in your waist.

……

"Mr. Chen, after the promotional video was released, the company's phone was about to be blown up in the past few days, and the little girl at the front desk complained to me before, answering the phone 10 hours a day for several days, and her ears were swollen."

In Chen Wenhao's office, Luo Liang is reporting on his recent work, and the news of a new product can attract widespread attention as soon as he sends a teaser, which naturally makes him feel very honorable, and even his always serious face has softened a lot.

"Then give the front desk more people, don't let the little girl think that the company is abusing employees." Chen Wenhao was also in a good mood, joking with Luo Liang.

"At least half of the calls I received were wanted to become our agents, and there was a wealthy one who wanted to ask how much it would cost to become the general agent of the country." Luo Liang and Chen Wenhao chatted for a few words, and the topic turned back to the official content, one of the main contents of his report this time was to finally confirm the problem of sales channels.

Previously, Chen Wenhao had expressed to him the intention of all drones to be sold online, but in the past two days, the enthusiasm of the agent couldn't help but Luo Liang didn't make a special report. The advantage of the agency system is that it can collect a batch of funds in advance, and it helps to expand the sales channels to the third- and fourth-tier markets where e-commerce is underdeveloped.

"No, I don't. At the current pricing, the people targeted by our products are mainly concentrated in large and medium-sized cities, and the company is already short of manpower, so there is no need to spend energy on agent management. After listening to the briefing, Chen Wenhao thought for a while and made a decision.

Luo Liang actually thinks the same way, but as a professional manager, it is necessary for him to inform Chen Wenhao of the whole situation. Agreeing on opinion now is the best outcome. In his opinion, once the selfie drone is launched, there is no resistance to sweeping the consumer market at all, rather than bothering with agents, it is better to spend more energy on the preparation of after-sales service.

"In addition, the third version of the drone has come out, the performance has been improved a lot, and it has passed the internal test and will be used as a template for the next mass production." Luo Liang took out a golden drone directly from his pocket.

"The weight of this version of the product is 300 grams, mainly because a battery cell is added, otherwise the weight can be reduced by about 30 grams. The advantage is that the flight endurance can reach 90 minutes, and if it is used intermittently, the working time can be longer. The maximum speed in level flight is 50 kilometers per hour. Luo Liang reported a bunch of performance data without pause.

"In the past, the most important job of product marketing strategy was how to explore the highlights of the product. This time there is no need to dig at all, all the functions are highlights, but it makes people confused. Luo Liang did not hide his amazement at these parameters, "Not to mention anything else, just one battery life, 90 minutes is enough to make all similar products self-ashamed." ”

Compared with the prototype made at the beginning, this version has been greatly improved, but Chen Wenhao is not surprised, the accessories in the prototype are all general accessories that he bought from the electronic market, and many of them are low-end models. And now all the accessories are provided by the small card design drawings, to find professional manufacturers to customize, naturally can not be compared. In addition, the use of customized accessories has also made the shell mold shrink, which not only reduces a lot of weight, but also looks more refined.

In these improvement work, Chen Wenhao only participated in the optimization of the control program, and the other parts were successfully completed by the technical team set up by Luo Liang. I have to say that the high-paying hiring of Luo Liang is worth the money, not only has rich experience in marketing, but also helps Chen Wenhao share a lot of work in promoting the smooth operation of various departments.

"If that's fine, you can let the foundry start assembling it. The first batch is only 20,000 units, which just allows the foundry to familiarize itself with the process and improve the pass rate. After a month of the arrival of customized accessories, the production volume can be increased. Luo Liang finally confirmed.

"Yes, just do as you say." (To be continued.) )