Tian Xiaoxiao's group reached a strategic cooperation with Mu Yixuan's group and became a subsidiary dedicated to public relations.

And the first PR that Tian Xiaoxiao and Mu Yixuan received was, "Liu Xiaoling Spicy Strips".

Liu Xiaoling's spicy strips were originally a very famous company. And it is a childhood memory of the post-90s, but because it is said that the spicy strips are made of corpse oil, this kind of negative announcement and fake news marketing account led to the destruction of this spicy strip empire in an instant.

It can even be announced that it has withdrawn from the stage of history, and the current teenagers have never even heard of this spicy strip, and the brand actually still has a certain commercial value, after all, it is the youth memory of the post-90s, so the person in charge of the brand found Tian Xiaoxiao and Mu Yixuan in the hope of re-publicizing it.

"Mu Yixuan, what do you think of this thing?" Tian Xiaoxiao saw that Mu Yixuan was reading through a thick pile of information in detail, and it could be said that he was extremely serious and sincere in his work attitude.

"Q, this product has actually begun to refute rumors a long time ago, but because it is not very useful to refute rumors, people still believe in the old sayings, so the brand has not recovered its former vitality in time." Mu Yixuan opened a clarification newspaper.

"People still only believe what they have seen before, and no amount of clarification is useless. He's almost retired from the stage of history, why don't you send some press releases to wash it up?" Tian Xiaoxiao chose the most common technique, and it is also the most common technique.

"In the past, those clarifications were useless, are you useful, and there is not much use, Wensai's top priority is to make everyone believe that this brand has not come out of that matter, then everything is fake, although there have been a lot of things to refute rumors, but, not many people believe it, most people mention this spicy strip, the first thing that comes to mind is corpse oil." Mu Yixuan looked at the thick pile of clarifications in his hand, if the clarifications are really useful, why is this brand still on the verge of bankruptcy?

"I think we can be like Weilong, that is, we can disclose all the entire market workshop of our own production chain to Volkswagen Card, and then let the public see that this is a clean and not spicy strip made of corpse oil." Tian Xiaoxiao thought of the current national spicy strip Weilong, maybe you can learn from the plan, after all, success has something in common.

But behind the success is the easy rollover, let's say one day. Your product line suddenly overturns, and the more public it is, the more obvious it is, the more the responsibility lies with your product side.

Weilong has become a national spicy strip, in fact, it is mainly related to its own strength, and it often invites various big-name spokespersons, and puts it. The production line is all open to the public, and even the taste of the spicy strips is very distinctive.

"The outside world will say that this is just a façade, and it is too difficult to regain the trust of the public, and I think it should be like this, and the expert test is that only additive flour is used in it. Yukosui is not what the public thinks, I think it is. A test report should also be attached. After Mu Yixuan finished speaking, he began to contact Liu Xiaoling's spicy noodles, and urgently made a test report.

"Of course, this is the case, it may make the public prove that this is just not what the scandal says, but there is no way to bring this brand back to life, engage in hunger marketing, find a few spokespersons to discuss the advertising cost with Liu Xiaoling, and we will spend it reasonably. Find a relatively popular traffic star, or a well-known veteran star, and then customize a limited edition spicy strip, and then let that star take the lead in eating it. Tian Xiaoxiao plans to make Liu Xiaoling's spicy noodles an IP, so that it is not just spicy noodles, but has high added value, but this step is difficult to achieve.

"Do you think Liu Xiaoling's spicy strips are sneakers? You have to know if. Find a traffic star or an old star for advertising money, but my spicy strips only sell for five cents. Or for a dollar or so, you let him form a fashion, let the celebrity take the lead in eating, and then engage in hunger marketing, normal people may not buy it, because he is not the kind of sneaker that can be worn on the body all the time, he is something that is not there after eating. Mu Yixuan is much more realistic than Tian Xiaoxiao, and it takes money to do any marketing for anything, but now Liu Xiaoling doesn't have it.

"Why can't you starve marketing? We can make this spicy strip go to the co-brand, first we should find one. It's a little more famous. It's this spicy strip, and then he recommends this spicy strip to his fans, and then draws the spicy strip in the lottery, I think you are very suitable, and I think I can too. Tian Xiaoxiao didn't realize that the biggest problem was that Liu Xiaoling had no money, but she still wanted to go a way, and she would take the road of hunger marketing when she went to the dark, because this kind of thing is really tried.

After all, capital treats everyone as leeks and soft little sheep, one is hard to cut leeks, and the other is hard to pick wool.

"And then what are you going to do? When this trend is over, what can we leave for the brand? If you bring this product, it may not bring fire, because most of the celebrities' audiences, even if you and I only have fans, but the fans have bought enough, he has tasted it, and he will not buy it again if he thinks he has bought enough

。 So what is the role of our PR? "Mu Yixuan's vision has always been more long-term than ordinary people, from Mu Yixuan's point of view.

Hunger marketing has been used in a bad way, although this bad trick is still useful to this day, and there are still a lot of audiences, but Liu Xiaoling Spicy Tiao does not have the capital to engage in hunger marketing, because he has no popularity at all, and he can't hit the national degree or high consumption.

What exactly is people hungry marketing for? In fact, in general, it's all for that little vanity in my heart, because you can't grab what I have, it's as simple as that.

There are also people who may be in order to enjoy high remuneration and advanced technology, but in fact, many of them are still caused by vanity. Hunger marketing is all about capturing the idea that most people want to get what others can't get.

"But we can only do it step by step, you can't force it that much, you know? Let's first find a group of people Amway, and then, we are asking this brand to launch a co-branded series with other companies, and then launch a co-branded series, you can push mobile phone cases, ah, even skin care products, lipstick, aren't these all the hot money now? As long as the packaging is exquisite and good-looking, someone will pay for it. Tian smiled and even smiled. The co-branded brands have already helped Liu Xiaoling think of spicy noodles.

"Haven't we had enough of the trap of consumerism, haven't we passed on enough? If you think about it, he mainly sells spicy strips, not his co-brand. Even if the joint name is popular, what does it matter to his spicy strips? Moreover, when other companies do the rest of their business, the money is only enough for our public relations expenses, and the joint name can be said to be basically gone. Mu Yixuan nakedly put Liu Xiaoling's current predicament on the table, poverty is the biggest original sin.

"It's imperative, let's first clarify the real meaning of doing things, it's really not good, let's write out the dilemma that Liu Xiaoling is encountering now. Tell everyone that it's not easy for us. If there really is compassion in someone's heart, maybe our goal has been achieved. Tian Xiaoxiao is not thinking about what hunger marketing to do, because there is no money at all now, what kind of hunger marketing is there to do?

Hunger marketing is the trap of consumerism, is it something that you ordinary people can afford to play?

A blog post titled: "Tears of the Times-Liu Xiaoling's Spicy Strips" attached to the test report began to wreak havoc on the Internet, and my blog post is really from Mu Yixuan and Tian Xiaoxiao.

wrote all the injustices encountered over the years, so the gossip, and the difficulties that the brand is now encountering, and quickly got the empathy of netizens, after all, people have feelings.

And Liu Xiaoling's spicy strips are counted. The post-90s generation felt very good about what they had eaten in their childhood, and Tian Xiaoxiao and Mu Yixuan chose to pay for their own spicy strips on the street to set up a stall.

"Can I take a picture with you? I've always liked the two of you, especially Mu Yixuan. The little fans lined up and looked at Tian Xiaoxiao and Mu Yixuan.

"You can take pictures, but can you buy our spicy strips, our ones are not expensive and only a dollar, after all, we sell them, it is twice as expensive." The spicy strips in Tian Xiaoxiao's hand shook brightly, and the subtext was to say buy me, buy me, buy me.

You can take photos with celebrities for free, and naturally it's not too much to buy a spicy strip, Tian Xiaoxiao and Mu Yixuan's spicy strips were snatched up.

Liu Xiaoling's spicy strips that were left in the corner have seen the light of day again, but who will apologize to the questioned Liu Xiaoling for the rumors at the beginning.

It is the fake news of the hypocritical and stinking marketing accounts that should be responsible, or the ignorant parents. Or those of us who are ignorant. Could it be the spicy strips themselves?

An old brand, because of the fake news of the non-existent marketing account, was wiped out in an instant, and finally stood up with great difficulty. But no matter how hard he tries now, it can't return to its original light, and its peak, because he has passed, and his best years in the past, everything now seems to be just a return to the light.

No one knows how long this spicy noodle brand will last, and perhaps the next time it will be ruined by another alarmist rumor.

Or maybe the next time it's another brand, the next time it may be ordinary people like you and me, why haven't you received any apology?

No one is responsible for the false accusations and slander in the first place, because the law does not hold the people accountable.

The panic of the unknown, the heart of being used, the malice that comes from the mouth, all look so high-sounding, is this unique to this era? No! There are times in every era, and hearing rumors stops at the wise, as if most people like to be the one who has no brains.

Do unto others as you would have them do to you.

Take care of yourself. Look at it rationally.