The day after the conversation in the restaurant, Luo Liang began to run around and began to look for the final assembly factory. www.biquge.info In his previous work experience, although he mainly managed marketing and sales, he also had rich experience in managing foundries. With his previous connections, he quickly found several foundries to be selected.

"At present, there are two more optimistic foundries, both of which are old brands that have been in the OEM for more than ten years. I have asked experts, our products are actually not complicated assembly process, the only difficulty lies in the processing of shell molds, titanium alloy processing needs to add corresponding equipment in the factory, the unit price of the first two batches of finished products may be higher. ”

In Chen Wenhao's office, Luo Liang took a few documents and was reporting to him the results of his work in the past few days, "This factory is in the Pearl River Delta, and the operating cost is lower than that of the Yangtze River Delta, so the OEM price of each unit is 0.2 yuan cheaper than the other, but this company will receive more orders next year, and can only free up a production line for our products in the short term." In addition, this one is next door to Jianghai City, but it can free up three production lines, and the distance is also convenient for us to distribute goods in the local market. ”

Luo Liang looked at Chen Wenhao and saw that he didn't say anything, so he continued, "With our current purchase price for the two factories, plus the procurement cost of other accessories, the pure hardware cost of a single drone is about 1260 yuan, and if you count the miscellaneous expenses such as foundry fees, packaging fees, transportation costs and marketing expenses, it is estimated to be about 1500 yuan." ”

"The marketing department has completed a market research report in the past few days, and the current pricing of the consumer drone market is relatively chaotic, with cheap two or three hundred yuan and tens of thousands of yuan expensive. However, compared with our products, both in terms of performance and usability, they are far inferior, and it can be said that there is no rival at all. ”

"But we can't set a sky-high price because we can't afford our products for most consumers, and it's actually a waste of our lead. Therefore, the result of our discussion is that the price is about 9,000 yuan, which can not only ensure profit margins, leave enough space for the next R&D and marketing, but also distance itself from the vast majority of drone models on the market and maintain the brand image. ”

Luo Liang took out a document and handed it to Chen Wenhao, "This is the market report." The target group of the product is urban youth aged 20-45, especially female users who like to take selfies and travel. Everyone is optimistic about the sales prospects, and unanimously believes that once the product starts to sell, it is conservatively estimated that the stock cannot be less than 2 million units. I agree with that. ”

Chen Wenhao took over this market report, the content of more than a dozen pages of A4 paper is very formal, but so many years of work experience told him that this kind of report has a certain effect, but can not be fully trusted, market research prospects are very good products, the results of the launch of the case that does not sell at all, he can also casually say several.

However, he is not worried about the prospects of this selfie drone. Young people, especially young girls, have an incredible need for selfies. Previously, a card camera launched by a Japanese manufacturer was sold out of stock because of the good selfie effect, and the camera with a normal price of more than 4,000 yuan was sold out, and it rose to more than 6,000 yuan when the supply was tight, and it was still in short supply.

Now this product is not just a simple camera, but will follow intelligently in the air, a selfie drone on call, not to mention that in order to take care of the effect of taking pictures, a lot of optimization has been made in the control program, just for this forced "walking plane" image, it is enough to make people willingly touch out of the wallet.

On the other hand, Luo Liangzheng talked about the time when the product was on the market, "Custom chips, camera lenses, memory chips and other accessories need to be ordered from the manufacturer again, and the inventory purchased before is only enough for 20,000 sets." However, because it has been purchased, the specifications are ready-made, and they can be delivered within a month. On the foundry's side, the monthly assembly capacity of each production line is about 200,000 units, and even if all four lines are fully opened, it will take two and a half months to prepare 2 million units in stock. What's more, the Spring Festival will soon be followed, and the factory will definitely be understaffed, and there will be at least three months of stocking time. ”

"Then it will be listed in April, we don't do physical store goods, all online orders. The online ordering procedure can be used in the current set of Kamodo company, and a slight change is enough, and I will coordinate this. Chen Wenhao made the final decision.

"Okay! Then I immediately started developing a marketing plan. ”

"Also, it's normal to use OEM initially, but don't forget to keep looking for the right place, we will eventually have to produce it ourselves." Chen Wenhao tapped his fingers on the report.

When Luo Liang packed up his things and got up to leave, he paused when he heard the words, and said with some puzzlement, "Mr. Chen, I personally don't think it's necessary to consume the company's limited resources in this kind of labor-intensive link. Each line requires at least 25 workers, a number that doubles when you count shifts. If you want to maintain the same production capacity, you need to prepare at least four production lines, train and manage more than 200 workers, and if sales are good, this number will increase. From the perspective of cost, it is not more cost-effective than finding an OEM. ”

When Luo Liang communicated with Chen Wenhao's restaurant before, he felt a little wrong when he heard that he planned to participate in production by himself, but then he thought that maybe it was just a statement, so he didn't pay much attention to it.

The professional division of labor in society is the general trend, and the participation of an industrial chain from upstream to downstream is something that only large enterprises consider. As a technology-based enterprise, Luo Liang feels that as long as he grasps the core value chain, it is enough, and he doesn't believe that Chen Wenhao will not understand this truth. Therefore, he expressed his confusion about Chen Wenhao's request.

Chen Wenhao explained, "Who said that we should go the road of labor intensity? My small factory relies on industrial robots to produce automatically, and the new production base can do the same. ”

"In Europe, where labor costs are relatively high, the use of industrial robots can indeed reduce costs, but at the current stage in China, the cost of using robots may be much higher than the cost of using labor." Luo Liang has an understanding of the current situation of production-oriented enterprises, and the domestic industries that use more industrial robots are concentrated in high-precision electronic machinery, automobiles and other high value-added industries.

"It is impossible for us to produce only one product of selfie drones in the future, and with our own production base, it is not easy for people to get stuck in their throats. Costs may increase in the short term, but our profits are enough to support them, aren't they? ”

This made Luo Liang think of the difference between the cost and pricing of this product, and he was finally convinced.

Chen Wenhao secretly wiped his sweat, part of the above reasons, and the unspeakable reason was that he needed to find a suitable hiding place for the Kunpeng, and also to create conditions for the realization of the alien technology in his brain in the future. If he only relied on himself to do these preparations, he would not be able to keep his three heads and six arms busy, so he would naturally have to fool more laborers to help. (To be continued.) )