At the same time, the public relations department of Yuyao Entertainment Company in Shengdu has encountered some troubles, resulting in all employees working overtime for three consecutive days. In addition to dealing with the daily miscellaneous affairs of their artists, they also have to allocate a part of the manpower to deal with the trouble caused by Liu Leqiao, the company's current first sister. This is not that Liu Leqiao deliberately did things, but that there are many so-called popular people. Especially after returning from Cannes this time, Liu Leqiao's status in the entertainment industry has risen to a higher level, which led to the original hostility towards her to explode all of a sudden. Every day, there are three or four bad news about Liu Leqiao on the Internet, which are frequently circulated in major marketing accounts, some of which are fried back to the pot of rice, and some of which are simply made up by using their imagination. The public relations department must constantly investigate the source of the bad news, collect evidence of these rumors, and keep issuing announcements stating that these are false news. Four announcements were made in three days, which is rarely encountered by other celebrities.

However, the three days of hard work were not in vain, and the public relations department finally touched the eyebrows of the people behind the scenes. However, to the surprise of the PR department, there is not just one person behind the scenes, but several, so it is very tricky to deal with.

In general, there are no more than a few sources of bad news about celebrities. The first is that the paparazzi photographed the unknown side of the artist, so they wrote an anonymous article on the Internet to arouse public interest, and then used the evidence in their hands - photos or videos to blackmail the artist in question and take money privately. If the artist pays the so-called hush money according to his requirements, the paparazzi will die down and take the initiative to reduce the heat. Anyway, the previous article was not named, and in addition to money, he can also sit on a wave of traffic from gossips. But if the artist refuses to pay hush money, then the paparazzi will publish the evidence they have, and although no hush money is credited, the paparazzi can still gain fame and fortune. Many artists have been exposed to their privacy by the paparazzi because they don't want to be coerced, or because they don't have good negotiation channels, which has hit their acting careers hard. However, things that can be solved with money are generally not difficult and are the easiest things for the PR department to deal with.

The second is that it comes from peers. It is said that literati are light, but in fact, peers will also be light. In particular, traffic stars like Liu Leqiao, who were born in the draft, are actually not treated well by some professional artists in the entertainment industry, thinking that they can only eat with their faces and have no real skills. Especially when these draft traffic stars strengthen the jobs of these professional artists, they will be even more jealous. Although it cannot be denied that a lot of draft traffic does rely on appearance and hype, such as Liu Leqiao and his ilk, they do receive formal training and training, which is no worse than the so-called four-year class. However, these professional artists will not look at it rationally like this, and always think that they can educate these draft traffic stars. Not to mention the fact that the reporter was in the middle of the interview, there were also cases where the seniors were secretly stumbling on the juniors. This kind of is the second difficulty, in addition to money, you also have to have connections, or ask respected seniors to help make peace, or find some opponent's mistakes to fight back, in short, it takes some scheming.

The third is from fans. Good fans can promote the growth of stars, but if they are bad, it will be even more terrifying. This is the most difficult to deal with, because it stands to reason that fans are idols' own people, and once the backlash breaks out about idols, it is easier for the people to believe it. Moreover, if the idol is not conclusive evidence and directly points out that it is a rumor, and dares to go to court with the other party, it will definitely be strongly opposed. Once an idol attacks fans without evidence, it will be used by people with intentions, and in turn, idols treat fans unfairly, causing more fans to lose or fans turn black. As a result, instead of stopping the black material, it expanded its production and spread.

However, speaking of Liu Leqiao's current fans, they are not ordinary cows, and they are also well-known in the fan circle, of course, they can become what they are now, and they have also experienced some twists and turns. It is said that Liu Leqiao couldn't get along in country C back then, so he had to go abroad to avoid the limelight and wash away a group of original fans, but there are still many die-hard fans who have been following and often go to Liu Leqiao's social media to encourage him to work hard in country A. Liu Leqiao also lived up to expectations, not only got a place in the film and television circle of country A, but also performed at the "Thanksgiving World" charity conference after returning from country A. The performance caused a great sensation on social networks at the time, and it is still talked about today. Later, Liu Leqiao humbly apologized for his actions in an interview after the performance, and explained his experience of making mistakes back then. This operation is very pleasing, not only reducing the malice of many people towards it, making them turn around, but also promoting the return of many old fans, and even attracting a large number of new fans. At this point, the Liu Leqiao fan family named "Chocolate" announced the return of the king, and this time vowed to push Liu Leqiao to the throne of the first sister in the entertainment industry.

Liu Leqiao and Zhu Cheng naturally did not waste this great opportunity, not only quickly signed a contract with the strongest entertainment entertainment company in China, but also established their own personal studio, ending the days when only she and Zhu Cheng cooperated on stage, and finally had their own team. Moreover, Liu Leqiao and Zhu Cheng can also get good resources from Yuyao Entertainment, and those senior artists who are jealous of them look at Yuyao Entertainment's face, and they have to keep their jealousy of Liu Leqiao in their hearts.

So under Zhu Cheng's planning, Liu Leqiao began to specialize in domestic film and television and variety shows. In the past few years, domestic pop artists in country C have used acting awards to increase their value, and variety shows have been used to gather popularity to wash white and black spots, and the two can be said to complement each other. Although this seems to have given up Liu Leqiao's original singing and dancing skills, singing and dancing was too physically demanding, and it was a youth meal for most people. Liu Leqiao, who is 25 years old, has to make long-term planning, and she can also act and sing well in acting, and easily and quickly release her first single on social media charts, increasing her popularity, and will not let everyone forget her ability. In this way, Liu Leqiao slowly gathered more popularity in China, and when the popularity gathered to a certain extent, he could exchange for resources, good scripts, good projects, good endorsements, and whatever he wanted.

In this way, the structure of the fan group attracted by Liu Leqiao has also changed. From a single group of students at the beginning of the draft traffic stage, it has become a diverse group. Among these people are many middle-class people in society, as well as the second and third generations of the rich. The characteristics of these people are that they are rich and willing to spend money, and they have strong purchasing power, which naturally contributed a lot to the rise of Liu Leqiao.

Every time Liu Leqiao endorses a new product, the "chocolates" flock to the platform for idols, and everyone writes a word on their faces, that is, "buy". Buying directly until the brand's designated limited edition is out of stock, and the unlocking tasks provided by various brands are not a problem, and it is also the norm to complete the excess in advance. However, this does not satisfy the fans' desire to buy, because these products are usually limited, which often causes many fans to not be able to grab them, so they can only go to social networking sites to ask for second-hand transfers.

However, these are not extreme, every year on Liu Leqiao's birthday, it is the time for the "chocolates" to really show their economic strength. What is the hot search for idols on the social software rankings on the screen, that is just the most basic equipment. Today's "chocolates" pay attention to the global joint in-kind support of land, sea and air. The so-called physical object is to advertise and publicize their idols on the entities that can be seen and touched, vowing to let the men, women and children of country C know the names of their idols. This is talking about street billboards, advertisements for various public transportation, and large screens on landmark buildings, and a week before the idol's birthday, a promotional video edited by fans for the idol will be broadcast on a rolling basis; The air refers to the advertisements on airships and airplanes, and recently it has become popular to use drones for publicity, and even fans bought a star for Liu Leqiao and named it after him; Hai is to set up advertisements on the cruises of major cruise companies, and there is also the right to use the VIP room of the lifetime gold card for Liu Leqiao as a gift. In addition to the joint support of land, sea and air, there should also be achievements in charity, after all, Liu Leqiao is also one of the ambassadors of Shengdu Charity Association. Every year or two, a school named after Liu Leqiao is built, and now there are three or four such schools. All of this, the "chocolates" are not only to show their strength, but also to stand on the platform of their idol Liu Leqiao and gain the public's favor. After all, only artists who love everything can become a hit and endure.

As Liu Leqiao has become more and more famous in recent years, he has more and more resources. She has changed from a traffic that has been picked and even disliked by others to a powerful actor, and there is no shortage of her own efforts and the help of fans. However, fame also comes at a price, and that is the "attack" from the outside world. After she came back from Cannes this time, these "malicious intentions" broke out in full swing as if they had been discussed, so the public relations department of Yuyao Entertainment was busy. According to Zhu Cheng's analysis, this "attack" should be the last two of the three sources, and it is also the two that are the most difficult to deal with.

According to the marketing accounts that spread these black materials, Zhu Cheng found several artists who had always had cooperative relations with these marketing accounts as suspects. According to the recent selection of people who can compete with Liu Leqiao for endorsements or drama roles, they have finally locked down the person who is most likely to do this, that is, Gao Feifei, a former small flower in the film and television industry.

In fact, this matter was really done by Gao Feifei. In fact, Gao Feifei didn't hate Liu Leqiao so much, after all, she also knew that the cake in the entertainment industry was so big, and it could be said that there were more monks and less porridge. As long as Liu Leqiao wants to be out of the ordinary in the entertainment industry, he naturally has to participate in this kind of competition. This will naturally invisibly offend many people. As the saying goes, "I don't kill Boren, but Boren dies because of me", Liu Leqiao didn't snatch the endorsement, but because of her fame and popularity, the brand wants to change the spokesperson, and no one can stop it. In the capital market, I only see newcomers laughing but not old people crying, as long as the artist's fame declines and his ability to bring goods is not strong, he will become an old man every minute and be ruthlessly abandoned by the brand.

Naturally, he will not worry about Liu Leqiao if he is sensible and not powerful, but he is reasonable and very powerful, and he can't get used to Liu Leqiao's traffic level, such as Gao Feifei and his ilk, will hate her, and always want to rectify her. When Liu Leqiao first returned to China, it was a great opportunity, she had an unstable foothold, and she lost the protection of the Liu family, Gao Feifei wanted to fall into the well at that time. How could Liu Leqiao reverse the situation with only one performance, and quickly joined Yuyao Company, so that Gao Feifei had to restrain and maintain a reasonable relationship with him on the surface.