It was still in the large conference room on the sixth floor, and it had only been a day since the plenary meeting of Chen Wenhao and the marketing department. The www.biquge.info of Pen, Fun, and Pavilion had just started work, and the original team had filled the room again.

The execution of the newly established marketing department is very good, and the goal was determined yesterday, and it has been fully promoted. At the beginning of the meeting, everyone in the marketing department reported the progress of various preparations.

After the selection of eligible venues for the press conference, three targets have been determined: the revolving banquet restaurant in the tallest building in Jianghai City, the international conference center along the Pujiang River, and the China Pavilion, a landmark building of the International Expo. After the initial contact, the China Pavilion has a gap period, but the qualifications of the organizers are high, and Tencent has promised to help dredge the relationship.

Jin Wei concluded, "The communication work of the media, venue layout, and webcast is all going on, and these problems are not big. ”

He looked at Chen Wenhao, "What everyone is most concerned about now is what changes will be made to the improved version of the mobile phone program, which will determine the caliber of our propaganda." ”

In fact, the unspoken subtext is that if Chen Wenhao's newly improved program can really pose a threat to Apple's products, in terms of press releases and publicity, he can consciously guide users to compare with Apple, turning this conference into a "declaration of war conference". If not, then it's really just a common product launch event in the industry, and of course, because the popularity of translation software continues, it will definitely attract more attention than other press conferences. But that's about it.

Compared with the worries of Jin Wei and other people in the marketing department, Chen Wenhao is confident. Because of this unexpected episode, Chen Wenhao plans to add a big killer to the mobile terminal of the translation software.

This big killer is not a new black technology provided by Xiaoka. In fact, this is just the most basic function of the small card as an alien artificial intelligence, that is, intelligent voice control. Originally, Chen Wenhao wanted to wait for the stability of the Kamodo company and operate it as an independent product.

This function,It's not a new concept,A lot of software,There are built-in voice control functions,For example, many shopping software have voice switches in the search bar,Say the name of the product to the mobile phone,The software will automatically search for the product。 The automotive industry and smart home products are also hot spots for the application of intelligent voice control.

For Apple mobile phone users, the most familiar is the Siri assistant that comes with the system. Siri is a voice control function that runs exclusively on Apple devices, only talking to your Apple phone, and then Siri can complete some simple operations, such as setting alarms, sending text messages, checking the weather, searching the web, etc.

Therefore, when Chen Wenhao announced that the improved version of the increase was intelligent voice control, the response was not enthusiastic. The people present in the venue were a little cold, and more turned their heads to each other with their peers, signaling "not optimistic" to each other.

Seeing this, Chen Wenhao couldn't help but be a little amused. He is not in a hurry to show off the improved version of the features, but asks: "Siri should be the best overall performance among the mainstream voice control software." However, in the daily use of mobile phones, how many people have you seen give up manual control and mainly use language control? ”

"It seems to be very little"

"Basically, no."

Everyone answered the questions in a rambling manner, and finally came to the conclusion that there was no such person around them. Even if there are such paranoid users, they should be in the minority.

So the question is, why is this happening? Can anyone tell me why. Chen Wenhao continued to ask.

There was a moment of silence, and one of the employees raised his hand.

"Okay, you can answer."

"I think it's mainly because the voice control software is not very mature, and it can't understand complex sentences, and it can't be judged accurately if there is an accent."

"That's right", Chen Wenhao simply stood up, "This is the biggest drawback of voice control software now: uncertainty." ”

In fact, most speech software has reached a high level of recognition rate for natural language. However, recognition is not the same as understanding. In particular, some long sentences with complex sentence structures are normal and easy to understand from a human point of view, but machines may not be able to understand them.

It's like reading an English novel to a person who doesn't have a good level of English, and if each word is taken apart and read alphabetically, the person will naturally be able to recognize it. But if you want to ask him what he means by connecting, you can only scratch blind.

Anyone who has played with the Siri feature of the Apple phone will know that the most likely reply to speak to it is "I don't quite understand what you just said". If it's for the purpose of trying things out, it doesn't matter if you encounter such a situation, and maybe you will find it interesting.

However, in normal daily use, as long as this situation is encountered a few times, users will naturally feel - "this thing doesn't understand my words at all" or "maybe have to say it again", and repeat it a few times to fail, 99% of people will choose to give up and return to the old way of manual control.

Oh, and by the way, there's the accent problem. This is not only in China, but also in foreign countries. In fact, the people who need voice control most in the market are not the so-called digital enthusiasts, but the older users and the bottom practitioners who have not been baptized by the digital boom. These people tend to be the group with the most severe accents in the region, but they are the group with the most need for intelligent voice control.

These people generally have a low understanding of digital products such as smartphones, are slow to get started, and many functions cannot be applied. Why is there such a concept as "old people's mobile phones" on the market (assembling an old-fashioned keyboard phone with the cheapest hardware, with a low price of 99 or 199), and the sales are not bad, it caters to this part of the demand.

But in essence, at a time when smartphones are getting cheaper and cheaper, many elderly people are not short of money to buy smartphones, and they are more helpless because they don't know how to use them. It's hard for young people to imagine, and the difficulty of using the touch screen for the elderly, even the simplest swiping and flipping action may take days to learn.

If one day, all you need to do is speak into your phone and give a command (you don't need to speak standard Mandarin yet, and it doesn't hurt to have a little accent) to do everything, and this part of the group will burst out with strong purchasing power.

After explaining this, Chen Wenhao found that the entire conference room was lost in thought.

After a while, Zhang Mingshan raised his hand and spoke, "If our software can overcome this, it will first have a direct impact on Apple's Siri business, although the Siri business is not profitable at present, but the industry is very optimistic about its prospects, because it can dig deep into customer data and needs." It's all a huge commercial space. ”

"If our software can surpass Siri in this aspect, on the one hand, it can weaken Siri by releasing a jailbroken client, and on the other hand, it can strengthen the competitiveness of other mobile phone systems such as Android, and reduce the competitiveness of Apple's mobile phone in disguise."

The more Zhang Mingshan spoke, the more excited he became, and his thinking became clearer, "Low-end smartphones are likely to usher in a wave of explosive growth." Domestic mobile phone manufacturers will definitely like it, OPPO is now working with us very happily, and you can notify them in advance to get ready, which is a wonderful selling point and worth promoting. ”