The first batch of users who received the "flying brick" product, in the shortest period of use, were completely impressed by the performance of the newly arrived selfie drone, compared with the promotional copywriting, the real level can be said to be better. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 infoMany users feel like playing "Flying Bricks" for the first time, just like when the world was full of button function phones, they suddenly threw you a mature smart touch screen mobile phone, and the sense of subversion and shock was full.

There are basically two categories of people who can make reservations as soon as possible: digital product enthusiasts and heavy users of selfie syndrome. These two groups of people basically belong to the main group of social platforms, but the forms of expression are completely different.

What digital enthusiasts are best at is to use science and engineering male thinking, compare the new good things with similar products in the market, list each feature and advantages and disadvantages clearly, and then match it with a variety of product details and high-precision work drawings, so that it is not in vain.

And the selfie syndrome heavy users show a much more direct way - with a variety of selfie photos to fill their various social accounts, photos or 45 degrees looking up at the sky, or long hair flirting petty bourgeoisie, the characteristics are the same: either handsome! Or beauty!

In these two types of users, they are often hot spots in their own social circles. The former can gather a group of friends with common interests and hobbies, and is also the chief consultant for friends in the social circle to purchase digital products; Needless to say, the latter, as long as it is still a little beautiful or handsome, it is good to attract fans.

Therefore, when the user groups dominated by these two groups of people posted their evaluations or feelings of use of "Flying Bricks" in the social circle at the same time, or took all kinds of beautiful photos with "Flying Bricks", it was no surprise that it led to a viral spread. Industry insiders were stunned to find that at the beginning of this year, the Internet was completely swiped by a "brick". 20,000 real users are sincere and highly promote a product, generating unprecedented energy and driving the Internet boom so violently.

At first, some people suspected that the manufacturer's water army was hype, but as the heat fermented, no one mentioned it anymore and asked for a slap in the face. People with a little common sense can see that the people who participate in the discussion are the kind of private accounts that are really in use, there are the kind of new digital products that are posted at every turn with comments, and those who take selfies can't be faked, according to the timeline with a large number of photos to record the owner's life and emotional changes. The water army team can even raise this kind of account in large quantities, but I am afraid that no one can afford to use it, and the cost is too high.

So, as soon as the new year begins, a "flying brick" has become the latest symbol of the fashion crowd. On online trading platforms such as Taobao, the transfer price of a "flying brick" is more than 20,000 yuan, and there is no market for it.

……

In Pengcheng, the conference room of Dahe Company, all the leaders above the middle level were urgently called to a meeting.

The atmosphere in the room was tense and depressing, and there was no sound to be heard except for the technical director who was speaking. On the long conference table, there is a black selfie drone that has been dismantled. In terms of the more popular words on the Internet now, it is a "black brick", and the spontaneously formed fans on the Internet have taken more subdivided names according to different colors in addition to the general name of "slab brick", such as "silver brick", "gold brick", and "pink brick".

The projection on the wall shows the internal structure of the "black brick" after dismantling the shell, and the technical director explained on the side, "We managed to get one three days ago, and after these few days of technical testing, we have to admit that the performance parameters advertised by the other party are not only not exaggerated, but can also be said to be conservative." For example, we tested the endurance of this drone for 96 minutes, and if we used it every 20 minutes followed by a 20-minute break, the total working time was even 110 minutes. ”

Everyone here is a veteran of this industry, how can they not understand the meaning of this. As of last year, Dahe has occupied nearly seventy percent of the global market share of consumer drones, and among several of Dahe's main products, the longest battery life is nominal 29 minutes, in fact, it is basically unattainable in continuous use.

The technical director's explanation continued, "There is also bad news, that is, this product still has room for battery life. The total weight of the whole machine is 300 grams, and the battery part is only 36 grams, accounting for only 12%. It seems that the new technology advertised by the other side does exist. ”

This time, many people present made a sound of amazement, and they automatically compared it with Dahe's latest consumer-grade drone in their minds: the weight of the fuselage is 1300 grams, and the weight of the battery part is 365 grams, accounting for 28%. In other words, the other party uses less than half of the battery on their side to achieve more than three times the battery life.

There is no comparison at all, this cruel comparison made many people suddenly have an unmatchable emotion. The boss, who had been sitting on the side with a calm face, spoke, "The other party should not increase the battery capacity, the main selling point is selfies, 300 grams is basically the limit, otherwise the pocket will be too heavy." ”

Dahe's boss surnamed Wang, less than 30 years old, after graduating from university, he laid down a piece of the world alone, and now has more than 4,000 people, although the company is not listed, the market valuation has exceeded 30 billion, and he is also a legend in the domestic business world. As the CEO of a geek company, he clearly understands that the technical level shown by the products of the infinite future has surpassed the mainstream level, and there is no hope for hard bearing.

So, he interrupted the technical director, saying that it would not help to talk about the test results, but would hurt morale even more.

Boss Wang continued, "This product, like their software, exceeds the mainstream technical standards, but don't be too pessimistic. One of the biggest problems with this product is that the maximum ascent height is only 10 meters. This alone does not constitute competition for most of our products. ”

He directly announced, "The company's project team needs to be readjusted, and the Rainforest series project team is suspended first, and the product positioning and preset pricing overlap too much with the other party's products." The freed up personnel have been added to the Journey to the West series project team, this series is positioned as a professional aerial photography drone, and the price is also more than 15,000 yuan, which will be our next main model. ”

The meeting ended after a series of project adjustments by the boss, and everyone returned to their respective posts with different attitudes. Boss Wang's expression was flat, and he sat and watched his subordinates leave the venue, before he said to the assistant behind him, "Mr. Jim, who helped me contact Accel, said that I have something to ask him for help." ”

In his heart, he is actually not as sure as he said. The restriction of the maximum ascent height of the other party's product is not sure whether it is the limitation of technology or the reason for product positioning. If there is no technical problem, it means that the other party can produce a new drone at any time and form a positive impact on his company's products. The end result will speak for itself. (To be continued.) )