There are also many people who buy cars purely for the purpose of loading and forced, as long as they are enough to pull the wind and drive out to have face, so as to attract more people's attention and admiration, nothing else matters.

In response to this situation, in fact, the best solution is to develop a supercar with a cool appearance and top speed performance, so as to meet the needs of this part of consumers who pursue shape and speed, and sweep the entire supercar market in one fell swoop.

However, the new automotive automated production line has not yet been built, and the original "Knight" production line will continue to complete a large number of accumulated "Knight" orders, so Aegis Automobile Company has no ability to mass-produce new cars for the time being, and if it wants to launch a new model, it will have to wait at least a month later, after the construction of the automated production line is completed.

Since it was impossible to make a direct response in terms of appearance and speed in the short term, Su Wan simply proposed to first beat the brand and popularity of the company and the "knight".

Aegis Automobile Company is a new company after all, and the "Knight" is the company's first model, although it became popular on the Internet through the manor attack, there are still many people who do not know the existence of the "Knight", or have heard of it, but do not understand it, and only regard it as the existence of other bulletproof cars.

The company's brand awareness is very low, and there are quite a few people who know "Knight", but there are very few people who know Aegis Automobile Company, and it is completely incomparable with old automobile companies such as Ford and General Motors.

Even if many people have seen the video, they will still question the authenticity of the content of the video, and they are still more willing to trust the world-famous big car brands than the "super cars" produced by a small company that they don't know when they came out and have never heard of before.

Therefore, it is very important to enhance the company's popularity and strengthen consumers' recognition of the company's brand.

As for how to do it, Su Wan's idea is very simple, advertise!

The order of thousands of "Knights" brought in tens of billions of dollars in revenue, and although the company spent a lot of money on land purchase, expansion and construction of automated production lines, it was not much compared to this huge amount of money, and Aegis Automobile Company's liquidity was incomparably abundant.

Chen Mo agreed very much with Su Wan's idea of taking out hundreds of millions of dollars to advertise, and bluntly said that there is no need to think about money, as long as the corresponding effect can be obtained, it doesn't matter if you spend it all!

Su Wan naturally can't spend tens of billions of dollars on advertising, so it is estimated that TV, newspapers and networks across the country and even the world can be dominated by Aegis Automobile Company.

However, with Chen Mo's full support, Su Wan still plans to simply play the second biggest, take out more money, maximize the scale of this publicity, and at the same time increase the publicity effect to the strongest, so that the name of Aegis Automobile Company will be an instant hit, so that everyone knows the power of "Knight"!

After that, Su Wan devoted herself to the preparation of the publicity plan, and was even busier than before, while Chen Mo still rarely went to the company, and spent most of his time in the castle designing new models and formulating the next development plan.

On this day, Chen Mo finally completed the core design of the new model, and then the new development plan was basically determined, and there was nothing to do for the time being, so Chen Mo got up and went to the company.

"Boss, I have solicited advertising ideas for the promotional advertisement of 'Knight', and here are a few that I think are good, you can take a look."

Su Wan said and put a folder on the desk in front of Chen Mo.

Originally, Chen Mo had already left these things to Su Wan to decide, but since Chen Mo finally came to the company, Su Wan took the few alternatives she finally selected to Chen Mo for personal inspection.

This is the main advertisement of this external publicity, and after the confirmation and filming is completed, it will be rolled out simultaneously on major TV stations and the Internet to promote Aegis Automobile Company and "Knight", so the weight is very important, and Su Wan also wants to hear Chen Mo's opinion.

Chen Mo flipped through the document and looked at it at a glance.

"Brush! Brush! ……”

The sound of the page turning sounded one after another, and Su Wan looked at Chen Mo with some apprehension, seeing that he was about to turn to the last page, but the expression on his face had been very flat, obviously not very satisfied with these ideas.

After reading several in a row, Chen Mo actually felt pretty good, but it was just good, and it didn't give him a bright feeling, so Chen Mo was not particularly satisfied.

If all of these creative plans are at this level, then it will be necessary to delay the shooting of the ad for a while.

Rather lack than excess!

This advertisement is the main force of this campaign, which directly affects the final effect of the entire publicity plan, so it is necessary to keep improving and doing the best.

Soon, Chen Mo turned to the last page, and after reading it, Chen Mo's eyes couldn't help but light up, which was a little interesting!

Su Wan, who was standing on the side, noticed Chen Mo's expression, and couldn't help but feel relieved, it seemed that the boss had the same opinion as her, and felt that the last idea was the most suitable.

"Excellent! Just use this last one! ”

Chen Mo tapped the last plan with his finger, said with satisfaction, and then picked up the folder and handed it to Su Wan on the side.

"Start shooting as soon as possible, and feel free to let me know if you have any questions."

Su Wan took the folder with a smile, looked down at the plan that she was also very optimistic about, and then looked up at Chen Mo.

"Good boss! However, the planner of this project had a request, hoping that she could shoot the commercial herself as the director. ”

"Oh? Let's hear it. Chen Mo was very satisfied with this plan and was also a little interested in this planner.

"She's a senior in the directing department at the University of California, Los Angeles (UCLA), and she's done well in school, and she's won several awards for some of her previous films, and she's also a Chinese student."

Su Wan recounted what she knew about the planner.

"Chinese students? Okay, let him shoot this advertisement! But you make it clear to him that if the final advertisement is not satisfactory to me, I will find someone else to shoot it again, and these should be clearly written in the contract. ”

Chen Mo liked that plan very much, listening to what Su Wan said, this person's ability should be not bad, and he is Chinese, Chen Mo is willing to give him a chance.

"Okay, boss!"

Su Wan closed the folder with a smile, hugged it to her chest and turned around and walked out.

Chen Mo decided on the final plan, so the shooting of the advertisement could start immediately.

Su Wan informed the Chinese student that her plan had been selected, and she could direct it herself as the director according to her requirements, and she could start filming the advertisement immediately.