The collective action of Xingchen University quickly alarmed the instructor and Luo Jia himself, and the instructor asked Luo Jia what to do.

According to the original plan, the students began a 15-day special training on August 10, ended on August 26, and after a few days of rest, the school officially started on September 1.

Luo Jia decided to suspend the special training for three days and let the students get out of the project, he really wanted to see how capable these little guys were.

On August 25, after two full days of high-intensity work, Shen Lang and his roommate Zhang Qidou found Luo Jia with a business plan.

The excitement of this project is completely beyond everyone's expectations, which makes Luo Jia and the famous brainstorming team of Xingchen Technology feel extremely shocked!

With unbridled imagination, the students designed a complete set of plans for the promotion and promotion of domestic electric vehicles in the world, from the location and decoration of 4S stores, to the certification of dealers, and the construction of after-sales service network.

to the publicity offensive and the preliminary formulation of the spokesperson, and even the sketches of print advertisements made by the primary students, as well as the video clips of TV commercials.

To put it simply, the planning plan of the little geniuses can be summed up in one sentence.

We're not selling electric cars, we're selling the future!

Although human society is currently facing many contradictions, one thing is certain: no matter what, we must move towards the future.

So how do we move into the future?

Of course, the use of electric vehicles, compared with traditional fuel vehicles, electric vehicles have many advantages such as environmental protection, saving, strong torque, etc., and are a future-oriented means of transportation, which is the consensus of all mankind.

Through a series of publicity campaigns, the concept of the future is installed on the body of electric vehicles, and consumers buy an electric car as if they have bought a ticket to the future.

"It's enough for chicken thieves, they have stolen the concept, electric vehicles are not equal to the future, but this set of projects is really amazing." After reading it, An Ran gave his evaluation with a smile.

Luo Jia also thinks so, perhaps because they are still young and their thinking mode is not bound by reality, so they can come up with such a whimsical plan.

Using the laser projection technology of Xingchen Optics to create a future sci-fi version of the 4S store, is the highlight of this set of projects, through multi-angle optical refraction, so that the huge area of the 4S store, incarnated into an overall projection screen, although the cost is not low, but the effect is thrown off more than a dozen streets of competitors.

The next morning, Luo Jia's partners arrived in Hudu, and they were invited to the large conference room, and they were very excited.

After such a long time of preparation, they finally want to kill the global market, to Toyota, Volkswagen, Mercedes-Benz, the base camp of this series of super giants, and those giants to start a fierce hand-to-hand fight, which is undoubtedly a milestone for the Chinese electric vehicle industry.

Luo Jia walked into the large conference room, looked around, there were more people, Boss Wei of the Great Wall, Boss Li of Geely, and Boss Wang of BYD, they didn't come alone, and they also brought an elite team under their command, hundreds of people, filling the entire conference room.

Standing on the stage, Luo Jia said with a smile, "Welcome to Xingchen Technology, before today's meeting begins, I have something that I need to show you." ”

With that, Luo Jia waved his hand to the door of the conference room and called Shen Lang to his side.

People were surprised, Shen Lang was only twelve years old, he was a child in everyone's eyes, he was wearing a short-sleeved blue shirt, a pair of white sneakers, Luo Jia pressed his hands on Shen Lang's shoulders, and said in a slightly louder voice: "This is Shen Lang, a classmate of our Xingchen University, under his leadership, Xingchen University has made a project, let him tell us about it now." ”

Throwing an encouraging look at Shen Lang, Luo Jia walked off the stage and sat next to Boss Li, Boss Li looked suspicious, Luo Jia shrugged his shoulders without explanation, and motioned for everyone to watch Shen Lang's performance on the stage.

Although he was young, Shen Lang did not show any panic and fear, he calmly lit up the big screen, and introduced the core of the project to everyone with a slightly immature voice, the concept of the future.

Everyone was amazed, Shen Lang quickly entered the role, his calm and mature temperament that far surpassed his peers, very attractive, if you didn't look at his height and face, no one would associate him with a twelve-year-old boy.

The marketing course tells us that third-rate marketing sells products, second-rate marketing sells stories, and first-rate marketing sells concepts, which is a tried and tested rule in the marketing world.

But back to reality, although selling concepts is the top marketing rule, not everyone has the ability to sell concepts, because concepts belong to a stream of consciousness, which cannot be seen or touched.

However, Shen Lang and the genius team of Xingchen University have done it, through laser projection technology, allowing consumers to immerse themselves in the scene, presenting a visual and auditory perceptual feast, and releasing the powerful magic of future time and space.

Colleagues of Xingchen Optics never dreamed that laser projection technology could be used to build a house, a 4S store itself, is a huge holographic theater, this genius design was born, will shock the whole world.

Shen Lang didn't waste time in other aspects, he directly talked about the key points, the concept of the future, and how to make the concept of the future come true.

When the speech was over, everyone stood up, blushed with excitement, applauded wildly, and realized that a marketing method that would be written into a textbook was born.

It's not difficult to come up with a marketing concept, it's hard to make the concept come true, turn it into an existence that consumers can feel, and stimulate the underlying desire to consume in the deep part of the brain.

There is no doubt that the genius team of Xingchen University has done both of these things, and they not only put forward concepts, but also make specific implementation plans, which is really not easy for a group of teenagers with an average age of only 12 years old.

"It's amazing, it's so futuristic!"

"It's a group of geniuses, I can't imagine what the future of Xingchen University will become!"

People cheered wildly, full of anticipation for the future of Xingchen University, and their eyes became extremely hot when they looked at Shen Lang.

Luo Jia re-stepped onto the stage and said to everyone with a smile, "Actually, what you see is only a small part of the entire business plan, I think the more amazing part, Shen Lang They also did in-depth market research, cultural analysis, fashion trend forecasting, and consumption power assessment in various countries,"

"Anyway, even I didn't expect them to be able to do it to this extent."

"Having said that, such a futuristic all-perceptual marketing, not only electric vehicles can be used, I have called Huawei's Mr. Ren, he is also very interested, if Huawei's mobile phone store, but also transformed into an immersive all-perceptual experience store, the impact on the market is estimated to be very large."

"If we continue to push down, all Huaxia manufacturers can actually use similar marketing solutions, which will cause an interesting result, that is, to comprehensively improve the quality of Huaxia brands."

Everyone listened to this, have laughed, in modern business competition, marketing is a necessary means, the so-called wine is not afraid of deep alleys, has long been outdated, good products and strong marketing, in order to achieve twice the result with half the effort.

Luo Jia paused for a moment and continued: "Originally, the Optics Department did this laser projection, but I didn't like it very much, because the technical level is not high enough, it is not holographic, and it requires a lot of optical refraction to achieve the final imaging effect." ”

"If it weren't for the students of Xingchen University, I am afraid that this technology would be shelved, but now, I think that the primary laser projection technology should become a new profit point for Xingchen Optics, and more importantly, it will bring epoch-making marketing upgrades to partners."

"It won't be long before those foreigners will be surprised to find that not only the quality of Huaxia's goods is good, but even the specialty store is beyond their reach, when they are still using flat decoration, our store has entered the era of immersive full perception, walking into our store, it is like walking into the future."

。 Nine Heavenly God Emperors