But after all, this is a complete new car, and no one has even heard of the company's name before, even if there are three videos posted by Chen Mo on Twitter that made the car popular on the Internet, but people's knowledge of this car is limited to videos.

Therefore, in order to allow people who want to buy the "Knight" to experience its powerful performance, although Chen Mo did not adopt the original sales method and spread it to 4S stores, he still slightly adjusted a car sales center in the suburbs of Los Angeles under the original Taylor Automobile Company and turned it into a test drive experience center for the "Knight" off-road vehicle.

Their launch was held in the exhibition hall of the experience center.

However, with the popularity of the video, the "knight" has become popular on the Internet, and there must be a large number of people who want to test drive this super car.

Today will be the first day that the "Knights" Experience Center will officially start receiving customers, and the thousands of people who came to attend the press conference must want to experience it, and this is only the people in the area around Los Angeles.

Due to the rush of time, not many people from other cities came, and in the days to come, as the fame of the "knight" grew, there will only be more people who come to experience the test drive, and it is impossible for everyone to test drive it in person.

Moreover, Chen Moke did not plan to sell this "knight" off-road vehicle cheaply, although the actual cost was only tens of thousands of dollars more than the original ordinary model, even if the increase in the cost of purchasing new production equipment was included, the total cost was less than 50,000 US dollars.

But the real formula of H-2 alloy is only known to Chen Mo, he has let the company purchase a large number of precious rare metals, although most of them are now in Chen Mo's space, but externally, the cost of these special alloys with strong performance is extremely high, and the cost of the whole vehicle has been raised dozens of times, reaching more than one million, and the price of "knight", Chen Mo is even more black-hearted and directly set at five million US dollars.

You think that's the end of it? Then you will underestimate Chen Mo's malice towards the rich class of the Rice Empire.

These five million can only buy the regular version of the "Knight", and if you want to buy the "Heavy Knight" with thicker armor, stronger bullet resistance, and the highest safety factor, you need 10 million dollars!

However, Chen Mo believes that the people who really need it will not be stingy with the extra five million, because the defense ability of the "heavy knight" is really impeccable! Comparable to a tank!

In fact, even if Chen Mo sets the price higher, which is more expensive than those limited-edition supercars with an astonishing price and often tens of millions, there will still be people who buy them, and the strong defense alone is enough to make these rich people who are afraid of death willing to pay for it.

However, Chen Mo's positioning of this car is a mass production model used to open the market and establish brand awareness, if you take the sky-high price route of limited editions, although this car is indeed worth this price, there is no doubt that there will be very few people who can afford it, and the sales volume will inevitably be as small as those limited cars of the tens of millions level, and may only sell hundreds or even dozens of units a year, which is contrary to Chen Mo's original intention.

And it is not feasible to take the low-end route, not to mention the value of the "knight" itself, it is worth this price, Chen Mo can't sell these crooked nuts cheaply.

Moreover, with the super performance of the "knight", if the price is set too low, the market demand will inevitably soar, and with the current production capacity of Aegis Automobile Company, it will not be able to supply too huge market demand in the short term, which is not of great significance.

Since the cheaper the price, the more sales will be, and the higher the price, the less sales, and the price multiplied by the sales volume is the total sales, then there is an optimal balance point in the middle, which can maximize the benefits, combined with the current company's daily output of ten cars, Chen Mo set the current price.

Chen Mo is not cheap, nor is it too outrageous sky-high price, still positioning the high-end market, but also allowing more people to afford it, whether it is from the overall income, brand positioning, or market development and the development of the company, etc., the benefits are maximized.

Since the positioning of the high-end market, then their target group has shrunk a lot, although the price is not sky-high, but it is already very high, there are high requirements for the financial resources of the buyer, if there is no test drive restrictions, the vast majority of people who come to test drive will definitely not meet the conditions, and will not buy "knights", they just want to satisfy their curiosity.

If you really let everyone who comes take a test drive, there will not be many people in a day, and there are even fewer of them that can be purchased.

Therefore, Chen Mo simply made certain restrictions on applying for a test drive, and he must first apply for a car purchase, pay a purchase price of five million or ten million US dollars, and make a reservation before he has the right to take a test drive.

If you are not satisfied after the test drive and do not want to buy, you can directly get a full refund, and if you want to buy, you can't drive away directly, but you have to wait in line according to the order of purchase.

After all, Aegis Automobile Company can only produce ten cars a day, even if the price is five million, it is still in short supply, and everyone feels that this price is not expensive at all, it is simply too conscientious.

Those luxury cars of the same price range are simply not comparable to the powerful "knights"!

Even people who can't afford it only feel envy and incomparable greed, and they don't feel that the price is expensive, such a perfect and strongest car, bulletproof, off-road, and speed are all top-notch, and this price is not expensive at all.

Five million can have a top bulletproof car and a top off-road vehicle, a combination of a top sports car, value, true value! It's so worth it!

If you have money, many people don't even buy a house, buy a "knight" first! Staying in the car at night is safer than anywhere!

As soon as the price and release method of "Knight" were announced, the audience below immediately boiled, and to be honest, whether they could afford it or couldn't afford it, the price was lower than they expected.

In the past few days, a total of 30 "Knights" have been produced on the company's production line, and all of them have been sent to the test drive experience center by Chen Mo, of which 10 are not sold as test cars, while the other 20 can be directly picked up and driven away.

This is also the only time that the "knight" has sold a car, and all of them will have to wait in line in the future, after all, the Aegis Automobile Company only has ten cars a day, and it may be their turn to wait a few days as early as possible, if it is slow, it is also possible to wait for a year and a half.

Michael made it clear that the first 20 people who subscribed to the reservation after the launch event could take the lead in taking a test drive, and if they were satisfied with the test drive, they could just drive away!

This only direct pick-up is right now in front of them!