Chapter Thirty-Eight: Entering the Field of Optics!
It was close to four o'clock in the morning, and the joint press conference between Sony and Samsung finally ended.
The content of the press conference is very simple, Samsung President Lee Jae-yong, and Sony President Kenichiro Yoshida, the two sides jointly announced that Samsung will buy Sony's mobile phone camera division at a cash price of $2.7 billion.
The acquisition includes Sony's camera module plant in Kumamoto Prefecture, the entire mobile phone camera development and design department, and Sony's worldwide access to camera patents.
As for Sony's camera and camcorder division, it is not included in the acquisition.
Luo Jia lit a cigarette.
Sony's optical division is a very large organization, in addition to SLR cameras, professional cameras used by major television stations, and image assembly and acquisition equipment, Sony also occupies the world's largest market share.
However, these areas of expertise are not included in this acquisition.
Just for the mobile phone camera, this small component, cost a huge amount of 2.7 billion US dollars, Luo Jia easily concluded that Samsung is now crazy.
Sony's mobile phone camera division is worth a billion dollars at most, but Samsung has offered almost three times the purchase price, and it would be foolish not to sell.
After all, in the field of optics, the mobile phone camera is only a very small component, SLR cameras, video cameras, medical imaging systems, astronomical imaging systems, those are the existence of higher technical content.
What's more, Sony's patents were not sold, but only given Samsung the right to use them, and the intellectual property rights are still in Sony's hands.
Although Samsung did not say it at the press conference, everyone knows that they will definitely cut off the supply of Huaxia mobile phone manufacturers in the next step.
In terms of business rules, there is a major change in the company's operator, and all previously signed commercial contracts need to be redrafted.
In addition, Sony is an absolutely strong supplier in the market, and the contracts signed are extremely flexible.
In this world of the jungle, the so-called high penalties are only valid for weak suppliers.
You take out a contract with a high penalty, and Sony doesn't even pay attention to you, because people have technology, not to ask to sell goods to you, but to ask others to supply, what kind of contract to give you, you can sign it, how can there be room for bargaining.
For example, the semiconductor foundry giant TSMC, they always make Apple's orders first, and when Apple's orders are completed, it will be Huawei's turn to HiSilicon Kirin.
Therefore, every year when the new mobile phone processor is released, Huawei always lags behind Apple, who to talk to?
Samsung can end the cooperation with Huaxia manufacturers with only a small amount of liquidated damages, and Huaxia manufacturers can only suffer this dumb loss and go to foreign lawsuits with no hope of winning.
After all, in the world of business, it is also the law of the jungle.
Luo Jia extinguished the cigarette butt and opened the secret database located in Alibaba Cloud.
This database is specifically used to collect information about mobile phone users around the world, and after being processed by the encryption technology of extraterrestrial civilizations, no one except Luo Jia has access to the data.
Gradually, a smile appeared on Luo Jia's face, a full one hundred and twenty top cloud servers, which contain first-hand big data that is more valuable than gold, is one of Luo Jia's trump cards.
In addition to industrial design, the more important thing is software and algorithms.
Apple's main camera has only 24 million pixels, and Huawei's IMX600 has 40 million pixels, and the difference between the two sides is huge, but when it comes to the DXO score, it is only four points different.
Why?
It's not because Apple is more experienced in software tuning and is able to tap into the greater potential of the hardware.
Optics is a very magical technology, and the reason why Huawei spent a lot of money to ask German Leica to train cameras for them is because Leica, as a hegemon in the field of cameras for many years, has far more experience in optics than Huawei.
And now, Luo Jia has installed mobile assistant software on more than 1.8 billion mobile phones around the world, and quietly collected a huge amount of data that is enviable and envious, which is the first-hand information that no other company can buy no matter how much money it spends.
In this era, any mobile phone manufacturer, when it comes to cameras, must boast of AI-assisted technology.
Luo Jia's primary artificial intelligence of extraterrestrial civilization undoubtedly far surpasses all opponents in terms of performance.
As for the industrial design and manufacturing process, Luo Jia has the primary optical sensing technology of extraterrestrial civilization, and has an intelligent robotic arm that can be manufactured accurately.
With the advantages of hardware and software, as well as big data and artificial intelligence, Luo Jia may be able to take this opportunity to forcibly enter the field of optics and snatch a large piece of meat from the mouths of international giants.
Of course, it's still very difficult.
Laymen always think that the small part of the mobile phone camera is a whole.
Actually, that's not the case at all.
A small mobile phone camera module, but the interior is extremely complex, divided into seven parts.
The protective film, lens group, focusing motor, infrared filter, image sensor, main control chip, circuit connection substrate, and all seven components are indispensable, all of which must be extremely precise in order to finally present a perfect image.
One of the most important components is undoubtedly the image sensor.
At present, there are three main players in the world, Sony, Samsung, and Omnivision Technology in the United States.
It is worth mentioning that Haowei Technology has actually been quietly acquired by China's Weir shares and has become an authentic domestic company.
In the process of technology transfer and acquisition, China has actually been working hard, but because these things are very far away from the lives of ordinary people, the vast majority of people do not know it.
The reason why the trade war and global encirclement and suppression were established is largely because my country is really strong in the field of technology, as long as you are willing to sell, I will buy them all.
Regardless of the low-end products, as long as there are high-end goods on the market, whether it is a module manufactured by OFILM or Sunny Optics, take it apart, and most of them are Sony's image sensors.
So this time Samsung made a big move,Will set off a monstrous wave,They were originally the second largest player in image sensors,Now they have acquired the first major player Sony,It is equivalent to monopolizing the sensor market。
Once they cut off the supply, all the domestic medium and high-end camera modules will be discontinued.
As for the third largest sensor player, Haowei Technology, they are relatively small, and their technology is a little worse than that of Samsung and Sony, so it is completely impossible for them to supply a large number of products in a short period of time.
Luo Jia, who didn't smoke originally, was smoking one after another at the moment, while his brain was running at an alarming speed.
What most people see as a crisis is actually an opportunity.
Samsung cut off supply this time, and gave up a large amount of market share at once, and the key is who can stand up for the first time to fill this huge vacancy.
As the day gradually dawned, Luo Jia picked up the phone and called Li Moran to explain to him the company's decision to enter the optical field.
On the other end of the phone, Li Moran should have just fallen asleep, he heard Luo Jia's words in a daze, and was immediately taken aback, entering the completely unfamiliar field of optics? Isn't that too risky?
"It's a risk, technology is not a problem, time is urgent." Luo Jiaxin said that he had mastered the technology of extraterrestrial civilization, so he was naturally very confident.
The phone calls were made one by one, Li Moran was responsible for presiding over the software research and development, Luo Jia was responsible for the architecture, writing the core modules, and other programmers of the company completed the auxiliary work.
The hardware is in charge of Enron, a double doctor who graduated from MIT, Luo Jia is responsible for the main design, and Enron is responsible for leading the hardware team to improve.
Sha Zhan and Gu Pengdong were responsible for contacting major colleges and universities, urgently recruiting an optical team to come over, and handed over to Enron to manage, responsible for sensor design, and then Luo Jia made some changes on the basis of the original design, including material application, imaging analysis, algorithms, etc.
Anyway, the momentum must be big, and when the time comes, it will be said that it is the credit of teamwork, and don't let all the halo be taken up by Luo Jia himself.
Finally, Luo Jia called Hong Tao.
Hong Tao is a native of Beijing, full of Beijing films, very slippery, and his social skills are second to none among the many science and engineering otaku in the company, and he is the most suitable for dealing with the outside world.
Luo Jia found on the Internet that a few days ago, a mobile phone module factory in Wuxi Industrial Park, named Yingtai Optics, was preparing to go bankrupt because it couldn't make ends meet.
Thousands of workers are unemployed and sitting outside factories to ask for wages, and labor departments and local governments are negotiating with manufacturers to pay the wages owed to them.
is so mixed that he can't even pay his salary, the person in charge of Yingtai Optics should be very anxious, and the Luo family asked Hong Tao to talk about it, and bought this factory at a low price as the company's production base.
After the task was arranged, Luo Jia drove to the Wuxi Electronics Market, bought a whole car of raw materials and parts, and also bought 20 of the latest models of Huawei MATE series mobile phones.
Then, he closed the door and went into the workshop to do his research.
Almost all the components in the camera module can be bought from the market, but the sensor needs to be made by Luo Jia himself.
The reason why Yingtai Optics went out of business was because the sensors were so poorly done, but their production line was ready-made, and when the time came, it was replaced with a high-precision robotic arm, and then through redesign and raw material improvement, the sensor performance could be greatly improved.
While researching the camera module, Luo Jia also connected with the head office in Shanghai to promote the work of the design department, and the key technologies were in Luo Jia's head, and he couldn't do without him.
After three days of tossing day and night, the first batch of camera modules of Xingchen Company was finally released, and each 40 million pixel sensor was created by the robot with their dexterous hand.
Luo Jia contacted the Sha Zhan in Shanghai, and then rushed to Huawei's 2012 laboratory in Shanghai overnight with the samples.