Chapter 3: A conversation with my future father-in-law

Liang Yifei could hear that Xie Anguo meant to drive people out.

He definitely can't leave until the money arrives.

"Uncle Xie, I'm not kidding you. If I had a way to solve the problem of unsalable products in your company, would it be more valuable than two million? ”

Xie Anguo's face softened a little, but his eyes showed distrust.

"Say, do you have any ideas to solve the problem."

Liang Yifei said solemnly: "Uncle Xie, I have a solution to the problem, but you also have to pay a certain price."

Xie Anguo hesitated for a moment and said, "That's it, let's talk at home."

So Xie Anguo led Liang Yi into the courtyard, and Xie Rumeng was standing at the door waiting anxiously.

Seeing Xie Anguo and Liang Yifei coming in together, his face instantly turned red.

"Dad, didn't you go out first, why did you come back?"

Xie Anguo said with a smile: "Liang Yifei came to me to talk about something, you go and pour two glasses of water."

Taking advantage of Xie Rumeng's busy moment, Xie Anguo got straight to the point.

"If you have any ideas, if you can really solve the problem of Shangpin Dairy, I promise to associate with you like a dream."

Liang Yifei chuckled and said, "Uncle Xie, I am now negotiating terms with you as a businessman, you should also show the same sincerity, right?"

Xie Anguo's face was strange, and he asked, "You just turned eighteen this year, right?" Which university did you apply to? ”

Liang Yifei replied: "If I applied to the same university as Xie Rumeng, we will definitely be able to be admitted both."

Xie Anguo was a little surprised, "I appreciate your self-confidence, but people can't be overconfident, then it becomes conceit." Oh yes, who is your father? ”

Liang Yifei said: "My father is Liang Shouting and opened a fur company."

Xie Anguo raised his eyebrows, he had heard some about Liang Shouting, could it be that this kid was looking for his help?

"I said why are you a little familiar, it turns out to be Liang Shouting's son. If you want me to help your family through this, you're looking for the wrong person. ”

Liang Yifei shook his head and said, "Uncle Xie, let's talk about business now, not about personal matters." Your company's products are unsalable, if I can solve the problem, what kind of conditions will you come up with? ”

Xie Anguo was noncommittal, "If you can really solve the problem, I can consider helping, you can talk about it first." ”

Liang Yifei smiled bitterly to himself, although he had relived and his mental age was close to forty, his face was still a little immature, no wonder Xie Anguo didn't take himself seriously.

"Uncle Xie, let me talk about the conditions. If I can solve the problem of unsalable products in your company, you have to pay me two million! ”

Xie Anguo gasped, "Are you sure you're not joking with me?" With these two million funds, our company can rent a few more cold storage to store products, why bother to ask you for any ideas? ”

Liang Yifei is well aware that the cost of producing dairy products is high, and both transportation and storage are expensive. Especially in the hot summer, cold storage alone requires a huge amount of money to be paid every day.

This problem is not unfamiliar to Liang Yifei, when he was a marketing director in his last life, he studied in detail the development history of well-known brands such as Yili and Mengyang, and the two major dairy brands also faced the same problem at the beginning.

But they found a solution to the problem and got out of the way.

From pure milk to yogurt to ice cream and ice cream, we have developed a complete set of industrial chains and product lines to improve the utilization efficiency of milk raw materials to a very high level.

Product diversification solves the problem of seasonal fluctuations in dairy sales, while also greatly improving profit margins.

The problems faced by Shangpin Dairy Company can be said to be a common problem for all dairy manufacturers now.

Yifei thought for a moment and said, "Uncle Xie, don't be in a hurry to make a decision first, I want to ask you a question first."

Xie Anguo said solemnly: "In addition to company secrets, I can answer you other questions."

Liang Yifei waved his hand, "Uncle Xie is serious, the question I want to ask should be a problem that exists in all dairy companies." ”

"Your company has to pay a lot of refrigeration fees at this time of year, right?"

Xie Anguo frowned and said, "Does this have anything to do with unsalable dairy products?"

Liang Yifei said with a smile: "Uncle Xie doesn't need to deny it, I can be sure of my judgment, since the cost of refrigeration is high every day, why don't you want to convert the cost of refrigeration into product production?"

Xie Anguo seems to have grasped the key, but he doesn't have much clue.

"Conversion to the product? Do you mean that dairy refrigeration can also make a product? ”

Liang Yifei shook his head and said, "Of course, refrigeration can't transform the finished product, but freezing can." Uncle Xie has ever thought about what kind of products customers need now? ”

Xie Anguo smiled bitterly: "I understand what you mean, but in the summer, customers have little demand for milk, and the cost of refrigerated milk is high.

Liang Yifei was secretly pleased that in 2000, many dairy companies rarely thought that using milk as a raw material to make cold drinks, Yili's Qiaolezi and Mengyang's cuteness in later generations were very popular in the market.

The market is blank, which means that the potential is huge.

"Uncle Xie, how about using milk as an ingredient to make a cold drink? For example, making ice cream and ice cream. ”

Xie Anguo was stunned for a moment, and then slapped his thigh fiercely,

"I didn't think of this idea! Yes, dairy products are unsalable, but there is a strong demand for cold drinks, and milk is used to make ice cream and ice cream, which just fills the product gap! ”

But after being happy, Xie Anguo immediately calmed down again, and he definitely had to buy a new equipment production line to make ice cream, which was a big expense.

"Yifei, your idea is good, but I may have to spend millions more to buy a new production line, which is both a solution and a problem."

Liang Yifei said with a smile: "Uncle Xie, there are few brands in the cold drink market now, and the market space is very large, if you can seize the opportunity, one production line may not be enough."

Xie Anguo nodded secretly, Liang Yifei said that the question is to the point, now there are many dairy companies, but there are very few bigger and stronger, in the final analysis, because of the single product, the market is close to saturation, and the competition is naturally fierce.

Liang Yifei's idea is undoubtedly a good way to break the deadlock, as for the expenditure on the purchase of the production line, compared with the predictable benefits, it is just a drizzle.

"Very good idea, I just wanted to give you a problem, but I didn't expect you to really think of a way, it's really terrifying! Your parents have a good son! ”

Xie Anguo couldn't help but sigh, but when he thought that Liang Yifei's father was Liang Shouting, he was relieved. Liang Yifei was born in a business family, and it is normal for him to have ideas under the influence of his ears and eyes.

Liang Yifei smiled and asked, "Uncle Xie thinks this idea is worth two million?"