The reception was held in a secluded private club in Huangpu District.

The old building in the Republic of China period, although the area is not large, but it is better to be quiet in the noisy, the privacy is relatively strong, and the decoration is also quite ancient, which is pleasing to the eye.

In the evening, partners appeared outside the club and entered with the invitation letter of Xingchen Technology.

After entering, there is a Western-style hospitality, where food and drinks are placed on a table in the center of the hall, and you can eat whatever you like.

On such a high-end occasion, beer is obviously not on the table, mainly champagne and red and white wines, and if you don't drink alcohol, there are also drinks such as freshly squeezed juices.

Today, no one came here with the intention of eating, everyone gathered in the courtyard to smoke cigars, or sat on the sofa in groups to talk.

Luo Jia and several executives of Xingchen Technology also shuttled through the crowd and greeted everyone warmly.

And the center of the hall hangs a Southeast Asian region, motorcycle sales rankings, which also attracted everyone's attention.

This table uses the latest data from market research firm IDC, which shows that just two months ago, the market share of domestic manufacturers in Southeast Asia was almost zero.

But up to now, domestic manufacturers have been attacking cities and grabbing land throughout Southeast Asia, and have accounted for 20% of new car sales, which is a positive achievement.

It's a pity that the explanations of Luo Jia, An Ran and others soon made the partners who attended the reception feel like they were on pins and needles, and goosebumps rose on their backs.

It turns out that Xingchen Technology will implement the last elimination system from next month, and will not renew contracts with those partners whose sales are too low.

The biggest reason why these vehicle manufacturers can open up markets abroad is that Xingchen Technology provides batteries and electronic controls.

Without these two key components, they would not have been a match for Japanese manufacturers.

Being kicked out by Luo Jia means that the company will be merged by its peers and become a victim of the brutal business war.

This was really too exciting for them, and after learning the news, the atmosphere of the drinking party became extremely depressing, and just after ten o'clock, they got up one after another to say goodbye.

Soon, the partners were gone, and the reception turned into a private party for the senior management of Xingchen Technology.

In a few days there is the Mid-Autumn Festival, and they sit in the courtyard, holding wine glasses, and chatting while admiring the moon.

Hong Tao said with a smile, "It's not easy to be our partner, I see Yadea's boss Dong, his face was green when he left, and as soon as he left the club, he called his subordinates and held a working meeting overnight." ”

An Ran said, "That's true, as soon as the last elimination system comes out, they will be sad." ”

Luo Jia said lightly, "In fact, living in this world, no one is easy, we are engaged in research and development, and there are many days and nights when I can't sleep, and my hair falls out one by one." ”

"Since the technology is ours, we have the right to choose our own partners."

"The annual sales of the mobile phone market are much higher than that of motorcycles, but our partners are just the Big Four plus audio, so the partners are not in the quantity, but in the elite."

Everyone nodded one after another, and Transsound, the king of Africa, survived in the cruel mobile phone market, which was beyond everyone's expectations.

It's like watching martial arts, the masters of various major schools gather in Songshan, and the last ones to survive are those top masters, plus a martial arts monster.

Transsion is a weird man, they focus on the African market, and they have engaged in many technologies that even Xingchen Technology does not have.

For example, a mobile phone that can hold four cards, a camera algorithm that can take pictures of the faces of black buddies at night, and a cross-traffic technology that exploits the loopholes of African operators and saves customers phone bills.

These messy technologies are not to say that other manufacturers can't do it, but they can't imagine that everyone doesn't care much about the African market and who does these things.

So in the end, all the small manufacturers died, but the king of Africa survived.

Transsion is still the strongest player on that continent, once it leaves Africa, Transsion is not the opponent of the Big Four, but when the Big Four go to Africa, they can't beat Transsion with excellent localization.

African black buddies all think that Transsion is their local brand, and it is really interesting to think about it.

In any case, in the end, the motorcycle industry should be the same result as in the field of mobile phones, the strongest and the weirdest stay, and the rest are all out.

......

In September, domestic motorcycle manufacturers, suddenly like chicken blood, began to promote crazy in Southeast Asia, and various promotional activities took turns, instantly shocking the attention of the whole industry.

At the same time, their sales have also begun to skyrocket, launching a mercury-like offensive against the five giants that dominate Southeast Asia.

Despite the fact that Southeast Asia is economically inconspicuous, it is the world's largest market for low-to-mid-range motorcycles.

Honda, Yamaha, Suzuki, Kawasaki, these four neon manufacturers, plus the Italian giant Piaggio, are the kings who monopolized the Southeast Asian market in the past.

To what extent have they monopolized Southeast Asia?

Not to mention that domestic manufacturers can't get in, even the big Wanwan factory Guangyang, and India's two giants, BAJA and TVS, are also beaten in Southeast Asia and can't find the north.

You know, BAJA and TVS are not well-known in China, but they are the kings of South Asia and Africa.

If you go to places like India or Sri Lanka, you'll find that almost all of them are BAJA and TVS motorcycles.

Among them, TVS even does OEM for Harley and BMW, and BAJA OEMS Austrian manufacturer KTM, which shows that their strength is actually very strong.

Speaking of the country of India, Chinese netizens always talk about all kinds of magical things that happened in that magical land with a playful look.

What kind of aircraft carrier bursts, submarines play with missiles in the dock, blow themselves up, etc.

But in all fairness, they do have a place in the field of transportation, and in addition to BAJA and TVS, India also has a Tata group.

Land Rover, a luxury brand of off-road vehicles, has actually been sold to Tata in India by the British for a long time, and it is a standard Indian product.

All in all, the sudden force of wolf pack tactics in Southeast Asia quickly shocked the entire industry.

After all, Southeast Asia is not a developed region, and electric motorcycles are durable and cost-saving, which is very popular with local people.

Moreover, the configuration of domestic manufacturers is more flexible, with high-horsepower electric motorcycles priced at tens of thousands of yuan, electric bicycles priced at only two or three thousand yuan, and light electric motorcycles priced at four or five thousand yuan, which can meet the needs of various groups of people.

After all, who doesn't like to save money, in the past, domestic manufacturers failed in Southeast Asia, mainly in quality.

Now these electric products, the quality has long been different from the past, in principle, the motor is more durable than the internal combustion engine, an electric motorcycle used for ten or eight years, no problem.

And foreign manufacturers such as Honda, in the face of the aggressive offensive of Chinese manufacturers, are not without counterattacks, and both sides are strengthening publicity and promotional activities.

But it's a pity that in essence, this war is unfair, in the case of the same quality, electric motorcycles are too cost-effective, and consumers are not stupid, who will not count.

......

Recently, Luo Jia's life has been very dull.

On August 15, during the Mid-Autumn Festival, he accompanied his parents back to his hometown in Pengcheng, and took time to take the robots out to the sea twice.

It's October, and at the beginning of each month, major market research agencies have to release last month's industry sales statistics.

When Luo Jia was looking at IDC's statistics last month, An Ran came to his office happily and said with a smile, "So you are also watching this?" This battle is really painful, and Honda's sales in Southeast Asia have been cut in half! ”

Luo Jia smiled, "Honda is the strongest player in the motorcycle industry, their sales are still halved, and other companies are even worse, Yamaha's sales have fallen by 60 percent." ”

"It's the Italian Piaggio is quite surprising, it belongs to them the least, and then I thought about it carefully, Piaggio's main product in Southeast Asia is VESPA, that is, the kind of little sheep motorcycle in the movie Roman holiday, people who buy that kind of car, the consumption is feelings, and it has nothing to do with cost performance, people who should buy it will still buy."

An Ran nodded, "So, Biaggio and Harley, companies with third-rate technology, are the most difficult to deal with?" ”

Luo Jia said helplessly, "Yes, after all, people sell feelings, don't North Americans often say that there are two kinds of motorcycles in this world, one is a motorcycle and the other is Harley." ”

"This company is very smart, they deeply tie their brand to chivalry and free spirit, but it doesn't matter, the motorcycle industry is very big, and if we can bite off half of it, it will be enough for us to make a lot of money."

The progress made by domestic motorcycle manufacturers in Southeast Asia is gratifying, but this is not what Luo Jia expected.

In terms of promotional means, domestic manufacturers have always been first-class.

In the past, it was only because they could not get excellent products that they led to all kinds of frustrations, as long as they could do excellent quality and technology, they were still very capable of fighting.

The success of motorcycle manufacturers has greatly stimulated domestic automobile manufacturers.

Netizens posted one after another, comparing the motorcycle factories that were attacking cities and grabbing land in Southeast Asia with the car factories that were cowering in China, giving them huge pressure.

Of course, these situations have nothing to do with Xingchen Technology, after all, they are R&D companies, except for the last time to Google, Xingchen Technology itself does not show up at other times, and they are all allowed to fight with partners.

Luo Jia used a printer to print out the statistical table, and then used a ballpoint pen to cross out the last three names.

Because of the unfavorable performance in the Southeast Asian market, these three factories will lose the qualification to continue to cooperate with Xingchen Technology.

However, Luo Jia is not worried about the problem of unemployment of workers, with the sales of electric motorcycles skyrocketing, the main manufacturers are now experiencing the dilemma of insufficient production capacity, and it is believed that they will soon be merged and acquired.

After several such mergers and acquisitions in a row, a truly competitive motorcycle giant will be formed.

Now there are more than 40 companies making electric motorcycles in China, and Luo Jia feels that it is enough to leave three.

An Ran looked at the names on the list, which were underwritten by Luo Jia, pouted and said: "No way, we Luo always believe in the law of the jungle, if you want to blame it, you are not strong." ”

The conversation changed suddenly, and An Ran smiled mysteriously, "Mr. Luo, do you want to go to the laboratory to see our engineering ship?" ”

Please remember that the first domain name of this book is:. Nine Heavenly God Emperor mobile version reading website: