Early the next morning, Luo Jia and Li Moran saw the news, and after two days of discussion and preparation, Samsung's Jedi counterattack finally began.

Seoul time, May 18 at 8 a.m. sharp.

Gao Dongzhen, President of the Communications Division, led 37 top executives of the group to hold a press conference and officially announced that Samsung mobile phones will spare no effort to reduce the price of the world's super price, with an average price reduction of up to 25%.

At the same time, Samsung also launched a 12-month interest-free loan, buy a Samsung mobile phone and give Samsung USB disk, Samsung VR glasses, and a series of preferential activities.

In terms of publicity, Samsung Entertainment signed the famous Hollywood movie star, Leonardo. DiCaprio, Daniel. Craig, Robert Jr. Donnie, Jennifer. Lawrence, Scarlett. John, as well as the famous singer Taylor. Swift, along with rap superstar Eminem, has become the global spokesperson for Samsung mobile phones.

Samsung's goal is very clear, using its advantages in the whole industry chain and huge cash flow, it would rather be a river of blood than suppress all the four giants in China.

Their counterattack was supported by the entire Korean society.

Nine major Korean banks, including Woori Bank, Kookmin Bank, Shinhan Financial Holdings, Nonghyup Bank, Hana Financial Holdings, Corporate Bank, Exchange Bank, Daegu Bank, and Busan Bank, also announced that they will provide unlimited unsecured loans to Samsung Group.

As long as Samsung needs funds, the branches of South Korea's nine major banks around the world can lend funds at the first time, and there is no upper limit on the amount.

In addition, nine of South Korea's top 10 chaebols, including LG Group, SK Group, Hyundai Group, Hanwha Group, Hanjin Group, Lotte Group, Kumho Asiana Group, and Eastern Chemical Group, have also announced their unconditional support for Samsung.

Among them, Lotte Group immediately removed all Lotte malls and duty-free stores around the world, as well as Huaxia brand mobile phones and tablets, and would rather pay liquidated damages than help the Big Four sell products.

The situation is very dangerous, and some scholars have long claimed that Samsung is a country disguised as a company, and to challenge Samsung is to challenge the whole of South Korea.

In fact, the consequences of this mobile phone war are beyond the expectations of the vast majority of domestic people.

People don't really understand South Korea and Samsung, and think that it's just a business war between companies, how can it lead to such a grim situation? It looked as if the whole of Korea was rolling up its sleeves and getting ready to fight.

But that's not the worst, Apple, far away in North America, is even more aggressive.

Unlike Samsung's use of price cuts and publicity, Apple's main quality card, they did not hold any press conference, low-key and fierce, directly increased the warranty period of the main parts of the mobile phone to an unprecedented 48 months!

In other words, if you buy an Apple phone, if there is any quality problem within four years, everything from the screen to the battery will be replaced for free!

As the only giant in the mobile phone industry and the industry benchmark, Apple's actions undoubtedly caused an eighteen-magnitude earthquake.

Apple has always disdained to go head-to-head with their opponents because they never thought they had an opponent.

However, this time, when Apple faced the aggressive offensive of the Big Four, this super company with a market value of more than $1 trillion and a cash flow of more than $300 billion finally couldn't help but go to war.

This is an unprecedented 48-month quality guarantee, and no one dares to do this except Apple.

As a kind of consumables, whether it is semiconductor components or batteries, screens, mobile phones have their service life, and the performance will naturally decay when it exceeds its life, and it will be damaged when it is attenuated to a certain extent, which is the natural law of industrial consumables.

The seemingly inconsequential extension of the warranty period is actually an astronomical amount of money behind it.

In terms of R&D, more demanding durability tests are required, and a large number of parts and components are prepared in the after-sales side to meet the needs of large-scale after-sales service, as well as the labor and store costs that need to be paid for after-sales service.

All of them add up to a lot more expensive than advertising and hiring a few spokespersons.

Industry experts exclaimed, this is the largest investment made by Apple since its inception, on this earth, only Apple dares to do such a crazy thing, once they are crazy, they even fight themselves!

Now, the pressure is all focused on the big four domestic giants, Samsung's comprehensive price reduction and super spokesperson strategy, and Apple's unprecedented super quality assurance strategy have all been born, it depends on whether the big four can cope with it and how to deal with it.

As for small mobile phone manufacturers such as Nokia, LG, Alcatel, Motorola, etc., now they don't even dare to breathe, and it is even rumored that they are ready to withdraw at any time.

This is a war that belongs to the giants of the industry, and under the intensive offensive of artillery washing, no one can live forever.

Luo Jia and Li Moran were eating breakfast while reading the news quickly, and their blood was full of blood.

This is the real global war, not only the major giant companies have made big moves, but the media and onlookers have also stood in line, supporting Apple and Samsung, and supporting the Big Four, arguing on the Internet.

Zhihu and Weibo ranked the top 50 hot topics on the day, and nearly 20 were related to the melee in the mobile phone industry.

In the face of huge interests, the world's six major mobile phone factories have simply put their old capital out!

From the news media to the retail industry, the unrestricted war is in full swing, Vivo won the chest advertisement of the Barcelona team, and Samsung signed for Barcelona's old rival Real Madrid.

All kinds of gossip that don't know whether it's true or false are flying all over the sky, and people who look straight at it are dazzled, and even the guests who eat breakfast in the hotel are mostly discussing the great changes in the mobile phone industry.

It's been years since there's been a global business war of this magnitude, and onlookers are happy to see the giants of the industry fighting each other.

In the current situation, the Big Four rely on mobile phone assistants to take the lead, but Samsung and Apple are worthy of the industry leaders, and their counterattacks are directly hitting Huawei and other manufacturers, and the situation has taken a sharp turn.

After only two days ahead, Samsung and Apple have overtaken the latest mobile phone sales list of the day, and the momentum of the four domestic giants has been severely suppressed.

War is not an overnight thing, not only a competition of means, but also of patience and determination.

In any case, the tide of the times has been like an unstoppable torrent, rolling in, attracting everyone's attention.

I believe that for a long time, the tragic battle in the mobile phone industry will be the most talked about topic after dinner.

As the initiator of this all-out war, although Luo Jia was full of excitement and excitement, he also knew very well that the war between giants, with the small size of Xingchen Technology, could not be participated in no matter what.

Now the only thing he can do is to develop in an orderly and unstable manner according to the established plan, and make every effort to promote the robot project, which is essential for high-tech manufacturing.

After breakfast, Luo Jia and Li Moran came to the factory at the agreed time and met Qin Guangyu, the owner of the factory.