Chapter 258: East Asia Automobile Group's European Strategy!

In this global automobile war, the East Asian bloc has risked all its resources and frantically attacked Europe.

Among the three major groups, they are the strongest, so the hardest bones are also gnawed by them.

In France, the East Asian bloc and the French automotive triumvirate, Logo, Renault, Citroen close hand-to-hand combat, the offensive wave after wave.

In Germany, the East Asia Group challenged Volkswagen, Mercedes-Benz, BMW, and Porsche, making the old Germanic companies sit on pins and needles.

Throughout Europe, the East Asia Group quickly expanded the scale of the war with the help of the original Volvo marketing and after-sales system.

From cold Helsinki, to warm Barcelona, from Paris, the heart of Europe, to St. Petersburg, located on the edge of Europe, from the Apennines, where the Renaissance originated, to the immortal Aegean Sea in Homer's epics.

The offensive frenzy of the East Asian Bloc is everywhere, and what supports this war is not only the technology of Xingchen Technology, but also huge profits!

Enterprises must be able to make money, and there are people who do the business of killing heads, and only fools can do the business of losing money.

Make money, R&D, make more money, do more R&D.

This is a virtuous circle of an enterprise, all companies with low prices as the selling point are either stupid or bad, and the profit margins of Xingchen Technology are high to the sky, and no one has seen anyone say that they have no conscience.

Luo Jia not only requires his own business to have high profits, but also requires partners to implement a high pricing strategy outside of Huaxia, the reason is very simple, if he doesn't make money, what will Luo Jia do to feed the tough guy Tiantuan? What to use to support the Star Research Institute, which burns hundreds of millions every day?

As a group of Chinese enterprises, make less money in your hometown and give some benefits to your hometown compatriots.

But if, like a certain thought, you desperately exploit the people in your hometown and leave the benefits to North America, your hometown is expensive, and North America is super cheap, and the people of North America will really be grateful to you?

Not really, right?

Although businessmen take making money as their own responsibility, businessmen also have their own hometown, people are like leaves, they have roots, even if you climb higher in the future, you will always have to return to the roots in the end, what to do, don't pout your own foundation, this is the duty of being a man.

The top ten brands of East Asia Group are actually not cheap, and they are at the same price as their rivals.

The BMW 5 Series is sold for 40,000 euros in Europe, and the Volvo 8 Series of the same level is also priced at 40,000 euros.

However, due to the adoption of many new technologies, East Asia Group's electric vehicles have completely abandoned the drivetrain, saving a lot of costs.

The BMW 5 Series earns 5,000 euros for every car sold, while the Volvo 8 Series earns 15,000 euros!

This is very scary, because Europe is a highly urbanized region, not only with metropolises like Paris and London, but also with a lot of small and medium-sized cities.

It is difficult for any automobile company to complete the sales coverage in all cities, so the car business in Europe depends largely on the strength of dealers.

Dealers help you sell cars, in the end to make money, assuming that there is no profit from selling cars, dealers will not have the motivation to sell cars, let alone hope that they treat customers well and do a good job in after-sales service.

The strategy of BEA Automotive Group completely changed the values of European dealers, because they suddenly found that it was a very profitable thing to help BEA Group sell cars!

It's the same high-end sedan, if you sell a BMW 5 Series, the dealer can get 2,000 euros, but if you sell a Volvo 8 Series, you can earn 5,000 euros!

Although the price is the same, the East Asia Group can give twice the return!

As a result, dealers large and small in Europe tried their best to help them sell cars, saying that they were full of praise and praise.

There are often many brands of models in the stores of regional dealers, but after learning about the high rebates of the East Asia Group, everyone is very unanimous and strongly promotes the East Asia Group.

If you go to the dealership's shop and buy a BMW, the dealer will be very angry, because selling a BMW will only make a few bucks, which is much less than selling an electric car from East Asia Group.

Especially those salesmen, they get commissions, of course, which kind of car has a high commission, which one they push, you ask them if BMW is good, they will say, let's make a living, that's it, why don't you look at Volvo, that's a really good thing.

Who did you learn this routine from the East Asian Group?

OV Group, that is, OPPO and VIVO, the marketing level of these two companies is really good, and their predecessors are BBK Group.

Think back then, the companies that made mobile phones went to the sea, what mobile phones in the fighter waveguide, the originator of cheap mobile phones, pepper, in the end these companies all died, OV was the first batch of mobile phone companies that year, the only ones survived, their history is even longer than Huawei mobile phones.

OV's specialty is that the countryside surrounds the city, providing high profits for dealers in third- and fourth-tier cities, so that they can become their hardcore salesmen and sell OV mobile phones to the people.

Relying on the high profits of its products, East Asia Group has copied this marketing method to Europe, and borrowed a large number of experienced middle-level managers from OV Group by virtue of the good relationship between Luo Jia and mobile phone companies.

As a result, a trend of dealers desperately promoting Dong-A Group's automotive products quickly took shape in Europe.

In addition, the electric vehicles made in Huaxia are really good in quality, light in weight, excellent in driving experience, and the hub motor is explosive and strong, and the push back feeling is full, which is an epoch-making good product.

In addition, the East Asia Group's propaganda offensive is also very strong, they invite celebrities from all walks of life to endorse and title Europe's most famous variety show.

In order to promote electric vehicles, the East Asia Group has made a big sponsorship of Eurovision.

In dramas and movies, cars are often used, and under the sponsorship of the East Asia Group, the European masses turn on the TV and see the TV station's interview car, which is a product of the East Asia Group, and the car of the actor of the TV series is a product of the East Asia Group.

As far as the eye can see, all the handsome and beautiful cars on television are all Chinese-made cars, and this will have a great demonstration effect on the masses of the people.

What's more, the flagship stores of the East Asia Group have become similar to famous tourist attractions, and the holographic projection technology creates a dreamlike sense of the future, and the promotional videos are constantly updated every week.

Going to a flagship store is even more real and enjoyable than watching a movie, and there are a large number of people queuing up outside the flagship store every day, and many people even come from other provinces.

Anyway, the East Asia Group has played a series of wonderful combination punches in Europe, moving China's top marketing methods to Europe, so that the European people who are accustomed to the same life can also feel what is called Huaxia's efficiency and carpet bombing propaganda.

After coming and going, the old European automobile companies gradually couldn't resist, and their sales plummeted continuously, creating an unprecedented sense of crisis.

It's just a pity that this nightmare is not over, but has just begun.

After completing a series of ammunition delivery and enhancing the combat effectiveness of partners, Xingchen Technology is still brewing a new killer feature!

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