Chapter 57: Go All Out!

This management meeting, which determines the future direction of Xingchen Technology, continues.

Although Luo Jia sometimes says bad things, whenever he gets up to work, he becomes extremely serious, his tone is rapid, but there is no lack of impassionedness.

Everyone listened attentively, trying to remember every word Luo Jia said.

The inheritance of extraterrestrial civilization not only brought Luo Jia valuable scientific and technological information, but also endowed him with courage and wisdom.

"The third important raw material for the manufacture of display panels is the hybrid liquid crystal material, which does not account for a high proportion of the overall cost, but it is an important part of the final imaging quality."

"At present, there is a good supplier in China, Chengzhi Yonghua, but unfortunately, this company specializes in the manufacture of black and white liquid crystal materials, and the other two domestic players are Hecheng and 800 million LCD, of which 800 million LCD has become one of BOE's suppliers, but their output is extremely limited."

"In the international aspect, there are three giants in front of us, German Merck, Neon Suozhi, Neon DCI, the annual output of these three giants, up to 700 tons, almost monopolize the supply of all TFT liquid crystal materials, and China's output is only 40 tons."

Luo Jia shrugged his shoulders and said helplessly, "So, in the area of liquid crystal materials, we still have no allies, and we are still fighting alone." ”

Airplanes~

The crowd exclaimed again, their throats stirred, and they swallowed desperately.

Luo Jia just said that a small part of the display industry has as many as nine giant companies in the way of the front and back! That's too perverted, isn't it?

"The fourth important raw material is the color filter." Luo Jia didn't wait for everyone's reaction, and immediately said, "At present, 70% of the filters used in China come from imports, and there are two giants that dominate this industry, neon ink and neon Toray. ”

"The good news is that a domestic company I mentioned with you before, Dongxu Optoelectronics, they have introduced a fifth-generation filter production line from neon ink, which can basically meet our needs, but we need to design a secondary processing center in the factory to optimize the filters produced by Dongxu Optoelectronics to meet our extreme needs for performance."

The crowd let out a long sigh, finally there was a raw material that did not have to be produced by themselves.

But no one is happy about this, everyone's pressure is still very high, and what needs to be faced when entering the display industry is that Quan Nima is a monopoly giant opponent!

"Next is the driver IC, there are three major players in this field, neon, South Korea, and China's Wanwan Province, Apple's all driver ICs, are purchased from neon RDJ and neon wireless, South Korea's Samsung and LG manufacturing driver ICs, mainly supply their own products, Wanwan Province, Novatek and Morningstar, is also a powerful manufacturer."

"As for China, 75% of the drive IC is imported from Wanwan Province and Neon, and the remaining share is occupied by two domestic companies, namely Xinxiangwei and Gekewei."

"Unfortunately, the products of Xinxiang Micro and Geke Micro do not meet our requirements, so our company's semiconductor department will take over the design and experimental work of the driver IC."

Speaking of this, Fang Yuanchu nodded lightly to his colleagues, he is a semiconductor expert that Luo Jia just poached from Huawei HiSilicon, and the important task of driving IC will be handled by the department he is responsible for.

"Then there is the backlight module, fortunately, in this field, my country is doing very well, in recent years, Changyang Technology's optical film, has surpassed Neon Toray and Teijin, the world's first, in addition, there are Exciton Technology, Kangdexin, Lekai, Yuxing, and Nanyang Technology."

After Luo Jia finished speaking, Hong Tao pursed his lips and muttered, "After listening to Mr. Luo for so long, there is finally one thing that my country can occupy the first place in the world, otherwise I will really be depressed to death." ”

Luo Jia smiled, "Industry needs to be accumulated, especially high-tech industry, behind which is a large amount of R&D funds and the support of basic science. ”

"China is taking a road from the downstream to the upstream, our LCD panel output is already the world's first, the next thing we have to do is to advance from the downstream to the upstream, until we master the entire industrial chain."

Everyone nodded their heads again and again, and their hearts were inspired.

In terms of leadership, don't look at Luo Jia as young, but he is doing very well.

Seek truth from facts, what is not done is not good, never boast, never belittle.

Anyway, the road is there, take a few more steps, shorten the gap between a few steps and the powers, compared to those who use mouth cannons to ridicule, or tout my country's science and technology industry, Luo Jia prefers to use practical actions.

"The last key raw material is the target." Luo Jia seemed to be tireless, and continued to say seriously, "The target material was once monopolized by neon and South Korea, but we caught up with the period of the explosion of domestic manufacturers. ”

"If I talked about targets two years ago, I would tell you that you need to find neon to purchase, but just last year, China's Sifeng Electronics has made an important technological breakthrough, and the 1800MM molybdenum target products they produce are currently the highest specifications in the world."

"As for ITO targets, my country's crystal optoelectronics has also made a breakthrough, the technology industry is changing rapidly, the two companies I am talking about, in fact, are not as old as us, they just rose last year."

Luo Jia's introduction of the upstream raw materials of LCD panels was finally over, and there was crazy applause in the conference room.

Luo Jia's personal ability is not bragged, it is really professional, who would dare to believe that such an in-depth industry investigation was actually done by Luo Jia in his spare time while working frantically.

If there were still people who thought that Luo Jia was too young before, then at this time, the entire company's management only had admiration for Luo Jia.

Swish~

The screen in the conference room flickered again, and the names of some of the giant companies appeared.

Luo Jia tapped the TV with his fingers, "Please remember these names, Kangning, Xiao Xuzi, Electric Xuzi, Ridong, Sumitomo Chemical, LG Chem, Merck, Suozhi, DCI, Ink, Toray, Teijin, Wireless." ”

"There are thirteen mountains in front of us, each of which is an industry giant, and although ordinary people may not know about these companies, they are famous in the professional field."

"If we want to achieve our goal and grab a piece of fat in the field of display screens, there is only one way, and that is to kill all these industry giants!"

"Of course, I don't mean corporate-level elimination, take Neon Toray, they're one of the world's largest suppliers of specialty materials, from the carbon fiber frames of your bikes, to the filters for your air purifiers, to the resins on your cars, and even swimsuits and swim trunks."

"Killing Toray as a whole is a goal that we can't accomplish at the moment, we just need to surpass Toray in the filter."

There was silence in the conference room, what else could be said but madness?

However, under the leadership of Luo Jia, what time was Xingchen Technology not crazy?

The mobile phone assistant used by more than 2 billion users around the world is produced by Xingchen Technology!

The world's first under-screen camera, produced by Xingchen Technology!

The world's highest image quality rear camera, produced by Xingchen Technology!

The epoch-making energy wave wireless charging technology is still produced by Xingchen Technology!

Thinking about it this way, in the display field, declaring war on the world's thirteen giants does not seem to be too outrageous.

After all, even Samsung. Apple. Sony, such a super giant, Xingchen Technology didn't do the same with them!

"Afraid of what? Brothers, don't coward, just do it! Hong Tao jumped up and shouted loudly.

The excitement spread in the conference room, and now that the direction has been decided, it is time to assign tasks, and everyone is gearing up and looking eager to try.

However, at this moment, someone suddenly asked a sharp question.

"Mr. Luo, you only talked about upstream raw materials, and the problem of the display production line, I heard that a production line is not cheap."

Luo Jia smiled bitterly and sighed deeply, "Not to mention that it's not cheap, BOE's latest 10.5 generation production line has invested more than 46 billion yuan." ”

So expensive!

There was an uproar in the conference room, this is a figure far beyond the size of Xingchen Technology.

So far, the company's profit from the mobile phone assistant project is close to two billion, and the profit from Xingchen Optics is almost this number, as for the promising energy wave wireless charging, Gusu's Xingchen Electric has just started, and there is no profit yet.

Although every project of Xingchen Technology has broad profit prospects, the key is that at this stage, the company has invested in several factories in a row, and the cash that can be taken out is only about 2 billion yuan, which is too far behind.

Luo Jia smiled, "Don't worry about money, Samsung's four thousand screens are on the market at full strength, according to the information provided by Huawei, this evening, Google will officially acquire LG, HTC, and Nokia." ”

"At this critical moment, we must not sit idly by, and the project of displaying the screen must be on no matter what!"

"I've prepared for the worst, and if I can't get financing, I'm going to pledge all my shares to the bank!"