89: Castle of Fields (4)

The dusk in the mountains, came so quickly, so silently, walking in a trance, the rain and fog in the mountains followed closely behind, chasing the cage all the way, unconsciously, the pine is also solemn, the stone is also dim, and the shadow is also swaying. Standing in the open place on the top of the mountain, not distinguishing the starlight, the rain and fog are thick, enveloping the distant mountains and near the mountains, and the wind gently blows through the pine forest, such as the faint sound of the waves. Autumn insects murmuring at their feet, unknown birds, occasionally whispering something in the woods, and the damp night is as thick as ink.

Gu Xier: "If you like it here, stay a few more days." ”

Wen Ying: "Then stay one more night!" ”

Gu Xier: "Are you so stingy with yourself?" ”

Wen Ying: "I have to go home!" ”

Gu Xier: "It's not that I can't afford to support you." ”

Wen Ying said softly, "You're so nice. ”

Gu Xier: "Perfunctory." ”

Wen Ying needs no explanation.

She seems to have a lot of things on her mind, and Gu Xier can't see through these things.

Gu Xier sat on the sofa, holding Wen Ying with both hands: "Whoever wins me wins the world!" What do you want to do so much. ”

Wen Ying sat on Gu Xier's lap.

"If one day I want to travel the world, can I go around you?"

Gu Xier hugged him: "Are all Wen's love words like this?" ”

Wen Ying: "You haven't answered me yet. ”

Gu Xier: "Of course. ”

Wen Ying nestled into Gu Xier's arms, and she always felt that she didn't completely get Gu Xier.

In the winery, the rooms they live in are also very distinctive, with carved staircases, old fireplaces, chandeliers...... Every piece of furniture is also antique.

Although Wen Ying likes it here, she is quite restrained in her heart, after all, it is someone else's house...

Gu Xier understands that when he first lives in someone else's house, he will be a little unable to let go. But seeing her make herself pour-over coffee and use the housekeeper's old-fashioned typewriter, she looks very comfortable.

The floor-to-ceiling glass outside the room is a lawn, and the sunlight is good; It's far from the downtown area.

Here, you can laugh uncontrollably, you can lazily in the sun, listen to the hourglass silently, stay at the brief turns of life, and taste the textured life.

When he was 15 years old and had not taken over the family business, when he came to Philippines for the first time for a vacation, he wanted to change the business model of Philippines, he wanted to divide the winery into small wineries, and divide the winery into 700 small wineries, each small winery is about 100 square meters, 6,000 yuan per square meter, and transfer the right to use for 40 years, just like selling a parking space, transferring the right to use, but the parking space is still the developer's.

So what are the benefits for consumers, who buy this small winery in addition to enjoying the services of the membership club. What's more important is that he can appreciate in value, in addition to his own collections, he can also transfer them for income. Originally, it was to buy members, but now it has become a winery.

For the company, 700 small wineries, one 600,000, is 420 million, the first thing is that the investment money has been recovered. The management in the back just charges an appropriate management fee, in fact, more importantly, he has obtained 700 high-end contacts, and there are always many rich people around these big bosses.

Now that you have a small winery, you will always recommend your winery to your friends. Therefore, for the company, it is equivalent to hiring 700 top salesmen for free. For the company, there is already a steady stream of customers who come to buy his wine.

So some people just think, I bought a winery, and the second one I should develop an agent to help me sell, so I will attract investment to join. But the master is to directly find these people's accurate people, and automatically spread them through people's word of mouth.

There are so many ways to play with the same product. Different ways to play will produce different patterns.

What the master plays is the network resources. Sometimes you get a few people, but you've actually got tens of thousands of people.

Later, he told Gu Huaiqian about this idea.

Gu Huaiqian saw his son's business talent, a 15-year-old child, so thoughtful, but he still rejected the idea of taking the business route for Fielder.

It's not because the idea is bad, it's because I'm reluctant to give up Field.

Gu Xier was like a grandmother suing at that time.

The old lady of the Gu family scolded Gu Huaiqian fiercely, saying that she had erased her grandson's concept.

Now that he thinks about it, he understands his father's thoughts, and Field, like his own woman, is reluctant to let outsiders get involved.

The Drink Business, the authoritative British wine media, published a list of the top 10 most influential winemakers on its website, and Fielder topped the list. In an interview with reporters, the chief winemaker of the Domaine de Lodge said: "When I was a child, I witnessed my grandfather's infinite love for winemaking, and he was making one of the few fine wines for the Castle of Domain. Inadvertently, I followed in his footsteps, and now I try to pour the same passion into the wines I make.

Gu Xier actually didn't understand the feelings of their winemaker, just like when he made this suggestion, he was strongly opposed by the winemaker.

Gu Xier doesn't understand, what does it have to do with you if you make your wine and I sell my winery?

I've just made the winery even bigger!

Your so-called art is built on money.

Without money, all your ideas are zero.

The Locke family's motto is: When money rings, bad words come to an abrupt end.

With the support of his grandmother, he immediately built a winery in the country,

To develop the winery according to the original idea,

After 3 years,

In an interview with reporters, refusing to take pictures, the 18-year-old said:

ZG Winery is a new expression of Chinese wine culture and value. The traditional brewing process of ZG liquor has been accumulated over the years, and the inheritance and development of countless generations of brewing craftsmen have achieved the unique charm of ZG liquor culture. With feelings and perseverance of love, we have built a solid monument of ZG's traditional brewing liquor. Over the years, such a phenomenon in the wine industry cannot be ignored. In the environment where ZG's unique traditional brewing liquor is full of flowers, under the exposure of the high-density market of the strong power of first-line famous liquor, many second- and third-tier enterprises that adhere to the traditional craft of liquor are still facing survival pressure, difficulties in development, transformation and upgrading, insufficient marketing communication efforts, and lack of awareness and brand degree in the consumer market due to financial pressure. Many well-brewed and high-quality wines with local characteristics can only be in the embarrassing situation of being raised in the depths of the boudoir.

How do such wine companies develop in dislocation with first-line famous wines, where are the core demands of the consumer market, and what kind of experiential consumption do consumers accept under the demand for a better life?

Gu Xier's ZG winery development model is undoubtedly a new wind, blowing the ZG wine industry and opening a door for the general public to consume the experience.

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