Chapter 45: Top Planners

(a)

The next day, I met their Mr. Wang, a kind middle-aged man with glasses.

Seeing that he had a good impression of himself, Chang Xia seemed to rise to the status of a familiar person, and talked to him about it, looking for the Trojan horse that had been scattered into Trojan City. I caught a glimpse of him having a copy of Sales & Marketing on his desk, and Bai Xian often flipped through this magazine.

Chang Xia suddenly said without knowing the height of the sky: "The things on it, give me a sample, maybe I can write one too." ”

Mr. Wang's eyes were knocked on the gravel knocked by the stonemason's hand behind the lenses, and then he smiled tolerantly, handed the magazine to Chang Xia, and asked her to get an air conditioning marketing plan in a few days. He probably imagined himself like a pastor who gave the girl in front of him a confessional Bible.

When I went out, Chang Xia felt that it was dark outside. As Heidegger said, the peasant woman who toiled in the fields had a pair of shoes that answered the silent call of the earth; Li Shangyin's "Spring Silkworm to the End of Dead Silk" silkworm was fed mulberry leaves for several months before spinning silk.

However, Chang Xia, I don't know what marketing is? Coupled with the "planning" in the back, I don't know which temple it is?

This mysterious, dazzling array of witches' gold symbols.

Chang Xia stopped in a daze passing by, and his mind seemed to run through the god of wind, thunder, and rain. Oh my God, let Jin Yong Daxia help me, and practice what kind of "Tongyi Baineng San", let me, a person who doesn't know a little martial arts, come up with a marketing plan in a few days.

The cliff is a place to create miracles, falling into the abyss of ten thousand ravines, not only did not enter hell, but a big eagle can make the broken arm "Yang Daxia" practice peerless martial arts. There are no cliffs in the city, only high-rise buildings.

There's a cliff underneath the tall building, yes, a bookstore. Chang Xia remembered the bookstore's 100-bag box, and was as happy as a thief who had found Alibaba's open-door spell. Ride your bike straight to the bookstore.

In any bookstore, the most popular books are marketing and English books. So Chang Xia effortlessly found the marketing bookcase.

However, in the dazzling marketing books, Chang Xia was disappointed that she did not find an "air conditioning marketing plan." Flipping through it, Chang Xia suddenly became irritable.

In fact, if you look carefully, you will definitely be able to find such cases in a so-and-so tome marketing book.

Helplessly searching for information also requires skills, and it is also illegal for people like Chang Xia to find information without any skills. In the end, she decided to buy a thick book of "Top Planners", which is worse than a rookie.

This green cover almost pins on her hope that this dead leaf that has fallen off the cliff will regenerate in spring. This is a few days' worth of food, but for this application, I am reluctant to let the child be a wolf.

One person is stuffed in the room, with a copy of "Sales and Marketing" in his left hand; With a copy of "Top Planner" in her right hand, Chang Xia began her "planning career." "How to be a top planner, first of all, we must innovate our thoughts. Where does thought innovation come from?

It's about thinking more, your brain cells are probably dozens of times more dead than others. So says in the book.

It doesn't matter if you die hundreds of times more, the key is for me to come up with this plan. Chang Xia thought to himself.

"Innovation is not groundless, but a recombination of some old elements."

However, what does this have to do with Chang Xia writing a marketing plan? It's like she wants to practice swordsmanship, but the hateful teacher keeps telling her about the anatomy of the human body; She was so thirsty that her throat was smoking, but someone brought her boxes and boxes of flowers.

"When a person is exercising, his mind is most active, so when a good planner has a flash of inspiration when he is walking, he should quickly take a note." ……”

What is this, Chang Xia glared at the book, "Damn the book!" He grabbed the book and threw it at the door, and the innocent book hit the yellowed crack door panel, and after a hissing sound, his belly turned white and fell to the ground.

Then grasp "Sales and Marketing", "Procter & Gamble's Marketing Integration", and so on, Chang Xia is a little incomprehensible.

Even if she understands the text, she doesn't know the actual meaning of a child's speech like a child watching an adult's speech.

I was so angry that I put the magazine on the bed, and I didn't know who to be angry with? Anxiously pressing Chang Xia like a fire, she ran to the door to pick up the book regardless of her dignity, squatted at the door and flipped through it a few times, but she still couldn't find any nutrition.

She had the urge to throw the book again, but this time she learned to be obedient, not to the ground, but to the bed. It's like a little ghost who wants to be reincarnated, but he can't attach it to the bodies of two living people. His head was swollen, and Chang Xia felt that he was about to die. Hold your head and curse this damn marketing plan.

Who forced you? It's a big deal not to go to the company.

But do I have a way out? Life has pushed me to the point where I have to walk if I feel like I'm going, and I'm going to swim across a river without a bridge. If you retreat, retreat to the town, where no one will lift a hammer and hit you in the head.

It is I myself who will choose to live a savage hammer.

Chang Xia groaned in pain as if she was being struck, and threw herself on the bed and burst into tears.

(b)

Bai Xian was startled when he received Chang Xia's choked phone call. After hearing what happened, Bai Xian couldn't help but want to laugh.

"Is marketing planning something you can write? Do you think it's an article written about the wind and the moon, what 'silence is condensed, thinking for thousands of years; Quietly moved, can you see through the imagination of thousands of miles? You have to be familiar with the whole market situation, what kind of new activities, how much advertising, and how to do the terminal? ……”

"Come on, come on, I don't understand." Chang Xia hurried to stop Xian.

Every time Bai Xian told her some reasoning, he always had to add some literary words, which made her very annoyed, as if she was selling her ancient literary skills to her, a self-examinee, and what kind of marketing terms.

If Bai Xian was in front of her, she would definitely kick him in annoyance. She doesn't understand, she understands, do you want him to help?

"Are you going to help me write it?" Chang Xia asked stiffly.

"Forget it, it's not the same one when looking for a job, and I may not be able to write about it."

"Why are you like this, looking for a job is not only this family, so can't I get into every family? I've been looking for a job for so long, and you still don't know my level? Isn't it better to try to get in first? You can't understand this, woo woo...... "Chang Xia first stormed thunder, probably Bai Xian also saw the thunder and lightning in the sky over there, and his neck shrank in fright; And then even worse, it was pouring rain.

"Hey, did you pour the water for washing your feet?"

"What footwash?" Chang Xia was stunned.

"Didn't Aristotle get poured from head to foot by his wife with a basin of foot-washing water? He also said sarcastically: 'Thunder first, then it will definitely rain', I see that you also thunder, so I asked you if you poured the water for washing your feet. ”

"You're going to die, you're kidding!" Chang Xia couldn't help laughing, and his face was still scarred by tears.

Thinking that when he quarreled with Wu Min at that time, he would not shed tears, but pursed his lips like a gloomy little witch. And with Bai Xian, he always cries and laughs willfully, often when there is fog in one eye, and there is already a trace of sunshine in the other eye. "The sun rises in the east and rains in the west."

Bai Xian had no choice but to dictate on the phone. When it comes to a specific planning activity, you have to have an event theme!

It is necessary to evaluate the effectiveness of the activity and estimate the cost. In fact, generally speaking, it is like performing a play, you need someone to write the lines, you need the venue, the costumes and personnel arrangement, and more importantly, you need a budget of how much the investor has invested in the play and whether the tickets can recover the cost.

The difference is that the singers appear on the stage for the tragicomedy of life, and the other is a desperate performance for the sales of goods. What kind of performance form to choose, it depends on the big stage of this market.

If a person who writes Noh novels is familiar with the market, he will definitely be able to do a good job of planning, and countless scenes have long been waiting in front of her to jump to the page. A year later, Chang Xia will be familiar with these things, unlike now, crying and crying on the phone to ask Bai Xian for help.