Chapter 68: There Are No Myths in This World

In any case, Luo Jia has been laying out since the beginning of July, and this huge chessboard has finally been officially completed in September.

Walking out of the 2012 laboratory, Luo Jia lit a cigarette in the parking lot.

An Ran didn't like Luo Jia's smoking habit very much, he fanned the wind with his hand, frowned and said, "This step is taken, but it can never be taken back, Mr. Ren has already agreed, quickly contact the heads of the major giants, and gather in Shanghai tomorrow." ”

"It's not easy to develop new display technology, so do you really want to let it be used by other manufacturers?"

Luo Jia smiled and asked An Ran rhetorically, "Do you think that the profits of the Big Four are high, or are our profits high?" ”

An Ran was slightly stunned, and immediately understood what Luo Jia meant, "It's about the same, the Big Four use our mobile phone assistants, our cameras, and our wireless charging, all add up, and every time they sell a mobile phone, we can take away more than 100 yuan of net profit." ”

"The sales of the Big Four this year may reach 900 million units, that is to say, we will make a net profit of 100 billion yuan from the Big Four."

"But if we count the display screen, we can take more than 100 yuan of net profit from each mobile phone produced by the Big Four, then our profit should be higher than theirs."

Luo Jia nodded and said lightly, "The mobile phone industry is actually bright on the surface, marketing costs money, stores cost money, and mass production also consumes a lot of working capital." ”

"Most of the profits are taken away by the core suppliers, and we also make money, we make more money than the Big Four, and we have become good friends with them, isn't this the best business in the world?"

"And do you think that, to this extent, I'm really just trying to make money?"

An Ran laughed.

When a person has no money, money is the most important thing.

But to Luo Jia's extent, if he is still full of thinking about making money, it will be too vulgar, after all, the ideal still has to be there, in case it is realized.

......

The torrent of the times is unstoppable.

The next day, under the convening of Huawei's president, the four giants of the mobile phone industry, the top six in the display industry, and the eight powerful players in the TV industry gathered in Shanghai.

Luo Jia walked into this conference room and saw industry bigwigs, who were flipping through Luo Jia's Star Journal, their eyes were full of shock.

In fact, most of them can't understand this kind of professional academic journal, but this does not mean that they do not know the value of Xingchen.

Mr. Ren came from Shenzhen overnight, he took Luo Jia to shake hands with everyone one by one, and did not hesitate to appreciate Luo Jia between words.

"Now that we've all known each other, let's get started." Mr. Ren said, "Luo Jia, tell us all your thoughts from beginning to end." ”

Luo Jia smiled and walked to the front desk.

Maybe he can't change his habit of saying bad things occasionally, as soon as Luo Jia opened his mouth, he made the bigwigs laugh.

"Actually, we still lack an important guest today, and if we don't come, how can we say it, he and we may not be on the same path." Luo Jia said.

The bigwigs will smile, who Luo Jia is talking about, they naturally know in their hearts, but everyone is a person with status, just understand, and it is not interesting to say it.

"Next, look at the big screen."

Luo Jia became serious, he seemed to have suddenly changed a person, no longer the young man who occasionally said bad things, and when he saw his seniors, he always used his young age as a shield for the industry novice, but a scientific and technological elite who could sit on an equal footing with everyone present and guide the country.

The screen flickered, and a list appeared, the top 15 display panels in the world.

"At present, in the display panel industry, Samsung occupies a share of 17.6%, in a leading position."

"The second place is BOE, with a market share of 17.1 percent, only 0.5 percentage points worse than Samsung, if nothing else, by the end of this year, BOE can surpass Samsung, standing in the first position in the world."

The bigwigs applauded gently, and the boss of BOE waved his hand, signaling everyone not to kill, the output is the first, it does not mean that profit and technology are also the first, on making money and technical capabilities, BOE is still not comparable to Samsung.

The conversation suddenly changed, Luo Jia said, "However, please note that LG ranks third in the world, neon JDI ranks fourth, and PCT is fifth, all of which are overseas companies." ”

"What does that mean?"

Xiaomi's Mr. Lei, in his non-standard Mandarin, said, "It shows that we are not strong enough in the display industry, although there are six companies in the top 15 in the world, but except for BOE, they are all in the middle and lower reaches." ”

When other bigwigs heard this, they agreed one after another.

But unexpectedly, Luo Jia's next words made everyone stunned.

"China's display panel companies are indeed not strong enough, but what I want to say is not this problem, haven't you found it? In the list of the top 15 global panels, there is only one neon company? ”

"In the past, there was a Sharp in the Neon Country, but Sharp has been acquired by Foxconn, so at present, there is only JDI in the Neon Country."

"I remember when I was a child, at home, in the neighbor's house, there were a lot of TVs made in the neon country, Sony, Panasonic, Sharp or something, how many bulls those TVs are, and there are many domestic TVs, in fact, the picture tubes and panels are imported from the neon country."

"However, unconsciously, there are fewer and fewer TVs and panels in the neon country on the market, and finally in the past two years, only the JDI family is still alive."

"What does that mean?"

"It shows that in the world of science and technology, there are no myths at all, and there is no such thing as an invincible enterprise!"

"The panel industry of the neon country used to be the absolute first in the world."

"But now they have been killed, driven out of the market by their counterparts in South Korea, our country, and my country's Wanwan Province!"

Luo Jia paused, "That's what I'm going to talk about today." ”

"Once, when we looked at Sharp, Panasonic and Sony, we thought they were gods and invincible, just as we look at the two giants of South Korea, LG and Samsung."

"Therefore, we should have confidence in the future, the Koreans were able to kill the neon counterparts back then, and we will be able to do the same in the future and kill the Korean counterparts."

Luo Jia's thinking angle is very tricky!

All the bigwigs were stunned, it turned out that he took out this ranking, not to point out the shortcomings of domestic panels, but to tell everyone that all giants can be killed.

After a pause, Luo Jia continued, "Let's look at the TV industry again. ”

The screen was refreshed again, and the list of the world's top 15 TV companies appeared.

Samsung and LG are the top two, shipping 40 million and 32 million units respectively, while TCL, which ranks third, ships only 15 million units, and Hisense, which ranks fourth, has 12 million units.

It is worth mentioning that in this list, a strange name appeared, Philips AOC.

AOC refers to TPV in China, and the Philips TV trademark has been authorized to TPV for use, so the Philips TV bought on the market is actually a domestic product.

Similarly, Hisense operates the Sharp brand in North America, outside of North America, the operator of the Sharp brand is Foxconn, and Hisense also operates the neon brand Toshiba.

All in all, domestic manufacturers are actually much smarter than many consumers imagine, and many industrial changes have already been completed unconsciously.

For example, it seems that FILA sportswear and sneakers have become popular recently, but the real owner of this Italian brand is actually Anta.

Luo Jia used very funny language to make a simple introduction to the industry, and then his eyes swept over the faces of the bigwigs present, and it seemed that everyone was very focused.

"I've invited you here today because I have something I want to show you." Luo Jia said, waving his hand to the outside of the conference room.