This afternoon of 16 October is destined to leave a strong mark in history.

Luo Jia not only united the four giants of mobile phones, the six giants of the panel industry, and the eight giants of the TV industry, but also united a large number of unknown domestic small household appliance foundry enterprises to form an unprecedentedly powerful army!

What is the American Jiebi brand oral irrigator, the American Hasbro brand toy, the Dutch Philips brand razor, peel off the skin, the inside is actually all made in China.

In recent years, there has been a misunderstanding in China that our manufacturing industry cannot make any good things, and it is all shoddy and inferior goods.

Of course, there are inferior goods, and there are quite a few of them.

But if you want to say that you can't make high-quality products, colleagues who are familiar with the domestic manufacturing and technology industry will not agree to the first.

Now it is a market economy.

The essence of the market economy is competition, and it is not enough for you to make a toothbrush as good as Philips, but also to sell the toothbrush.

Take Xiaobai toothbrush as an example, a toothbrush with the Xiaobai trademark sells for 300 yuan, and no one cares, but if the same product is replaced with a Philips trademark, 500 yuan sells crazy, this is the power of the brand.

If you want to buy a good product, you must first pay a premium.

Domestic consumers are unwilling to spend 300 yuan to buy Xiaobai electric toothbrushes, so Xiaobai has to produce 100 yuan cheap electric toothbrushes.

Look at Philips' toothbrushes, and look at you, what the hell!

Xiaobai is so wronged, the 500 yuan Philips toothbrush, that's also what they made!

In the past two years, Huawei mobile phones seem to be getting better and better, why?

Because there is a premium, the MATE series, P series, sold for 5,000 yuan, 6,000 yuan, everyone began to buy, so Huawei can earn some money, earn some money can better invest in research and development, and make products stronger from generation to generation, which is called a virtuous circle.

What Luo Jia is doing is to help those domestic manufacturing enterprises that have strength but no brand to gain public recognition and attention and embark on a virtuous circle.

Of course, there is pain, Xiaobai launched its own brand and began to compete with Philips toothbrushes, and Philips will definitely not look for them to OEM in the future.

But everything has a price, and if you never take this step, you can only live in the shadow of those giants forever, playing the role of a wage earner.

The press conference is still going on, and those obscure OEM companies have appeared one after another, subverting consumers' cognition again and again.

At the same time, the sales data of major e-commerce websites began to explode, and the viewers who watched the live broadcast placed an order to buy products with the mood of trying it out, after all, these products are at the right price, and they also have a black technology energy wave wireless charging function, which is quite attractive.

Luo Jia is not a good person, and every time an order is established, he will reap a benefit from it, which will greatly alleviate his financial difficulties.

Although Xingchen Technology is already a giant in the technology industry, Luo Jia is still very short of money, after all, there are too many places to burn money.

There are only more than 40 people in the semiconductor division, but so far, dozens of billions have been burned!

There are four self-developed chips on the wireless charging device, and the cost of each chip alone for design and tape-out exceeds 200 million yuan.

There are also decoding chips, driver chips, and image quality integrated management chips of Xingchen Display, which is not burned with money?

Only those who have really come into contact with semiconductors understand that this industry is a death game that only giants dare to play!

Xingchen Technology has already calculated, Huawei Kirin's mobile phone CPU, the cost of tape-out has reached an astonishing 1.2 billion yuan, a chip, a tape-out, will cost a full 1.2 billion yuan.

If a tape-out is not successful, sorry, please bring another 1.2 billion.

An Ran rushed into Luo Jia's office without knocking on the door, he looked excited, and then the rest of the company's management also appeared like chicken blood.

They couldn't believe it, they all thought that today's conference would fire at the display industry, but it turned out to be the rhythm of a large-scale all-out war!

So many companies stand up and openly make enemies of international giants, this turmoil is really too big, home appliance giants such as Philips are not vegetarians, starting tomorrow, I'm afraid the world will be bleeding!

Some people support Luo Jia's move, while others have reservations, thinking that it is too risky.

Luo Jia thought for a while, "I'll tell you a story." ”

Storytelling?

As soon as these words came out, everyone laughed, Luo Jia is a very out-of-the-box person, and always says something unexpected, but after getting along for a long time, they are used to it.

"Do you know when did the habit of marking the origin of goods begin?" Luo Jia asked.

The crowd shook their heads.

Luo Jia paused, "Before World War I, there was actually no habit of marking the place of origin, and there was no MADE IN CHINA, MADE IN JAPAN, all of them. ”

"Later, the British felt that the German goods were too bad, so they demanded that they must label the inferior German goods MADE IN GERMANY so that they could be distinguished from the fine British goods."

"Unexpectedly, now everyone praises German goods to the sky, and in history, German goods have always been synonymous with shoddy production, and even the custom of marking the place of origin is also to distinguish inferior German goods."

"There are also neon cars, a few decades ago, neon cars were synonymous with copycats, what Toyota, Honda, Nissan, now it seems unbeatable, in fact, they all started with copycats, as long as neon cars are mentioned all over the world, they are all disdainful."

Everyone was stunned, there was such a thing?

It turns out that the history of Germany and Neon, these two manufacturing powers, is so miserable.

Luo Jia's eyes gradually sharpened.

"How did the inferior German goods and the knock-off neon goods be laundered later?"

"It's because of the gradual accumulation of technical strength, because of a lot of publicity, and because of one business war after another."

"During the most ferocious period of the commercial war, neon manufacturing once swept the world, hitting the extent that the three major automobile factories in the United States, Ford, General Motors, and Chrysler, collapsed across the board!"

"In the end, in 1985, the United States signed the Plaza Accord with Neon, which forced the yen to double in value, which interrupted the pace of neon manufacturing to dominate the world."

Luo Jia's wonderful side expedition made everyone speechless, he just wanted to prove a truth, shopping malls are like battlefields, a successful enterprise must not only have powerful products, but also thunderous means.

Zhang Dongning opened his mouth wide in surprise, he only learned later that Luo Jia was not from chemistry, but from computer science.

But when they met for the first time, Luo Jia's in-depth analysis of the market share of photoresist and the technical route almost made Zhang Dongning think that he was a peer engaged in chemistry.

Now it seems that Luo Jia not only understands technology, but also reads a lot of history!

Such an all-round young boss is incredible.

Li Moran frowned, "In any case, this movement is too big, I read the news that the stock market in Europe and the United States has begun to collapse, and I am afraid that from tomorrow, it will enter the rhythm of a full-scale war!" ”