That night, the executives of Xingchen Technology drank some beer in Luo Jia's office and said a lot of heart-wrenching words.

Unlike the software department, the software department is engaged in the operating system, and the goal is very clear, that is, to knock out Google's Android.

The hardware department is engaged in battery and electronic control, but it is facing a mess.

Hong Tao asked curiously: "Mr. Luo, the electric car is good, but is our action too small?" BYD plus Great Wall, plus Geely, only a total of more production capacity? ”

Luo Jia thought for a while, "Geely ranks fifth in China, plus Volvo Asia-Pacific's production capacity, about 1.5 million vehicles, and Great Wall ranks eighth in China, with a total production capacity of about 1 million vehicles." ”

"As for BYD, it is relatively small, ranking nineteenth in China, with a total output of less than 500,000, the reason why we pulled BYD into the game is mainly because they have a huge battery production capacity, which can make both batteries and cars, which is a very special existence in China."

After Luo Jia finished speaking, he stood up, took out a few pieces of printer paper from the desk, and handed them to the people present.

"Look for yourself, there are nearly 100 automobile companies in my country, the market is really too chaotic, I will give you a few numbers and you will understand how complicated the situation is."

"At present, the first place in China is SAIC Volkswagen, which has sold more than 2 million Volkswagen brand cars, while the 84th electric coffee car has only sold 109 units, the 82nd ranked Fuqi Xinlongma has sold 2,972 units, and the 77th Changan logo Citroen has sold 5,847 units."

After listening to Luo Jia's words, Hong Tao shouted, "What the hell is this?" How can there be a business that sells more than a hundred cars a year? Isn't Citroen a big French brand, and they only sold more than 5,000 units? ”

Li Moran said, "Because the arrogant French have been overturned, the competition in the automobile industry has always been so fierce, and now the domestic situation is that there are many car companies, and the really big companies are all joint ventures." ”

Luo Jia nodded, "Yes, I also want to expand production capacity, but in this situation, how can I pull them into the game?" ”

"The three largest factories in China are SAIC Volkswagen, SAIC-GM and FAW-Volkswagen, if I pull them in, will the cars we build be called FAW or Volkswagen?"

"You know, the neon triumvirate, Toyota's annual sales are eight million, the limit production capacity is more than 12 million, Honda's annual sales are five million, the limit production capacity is seven million, the annual sales of Nissan are five million, and the limit production capacity is also seven million."

"This is still not counting subsidiaries and small brands such as Lexus, Infiniti, Suzuki, and Mazda."

"The situation is similar in Germany, Volkswagen Gauber and Skoda can sell 11 million a year, the limit production capacity is 15 million, and even the high-end brands BMW and Mercedes-Benz also have a production capacity of 4 million."

"These opponents are giants, the strongest giants on the planet!"

"Back in China, everyone shouts Wuling Shenche Wuling Shenche, but their full name is SAIC-GM-Wuling, which has 44 percent of the shares of the General Motors Group, 50.1 percent of SAIC, and Wuling's own shares are only 4.9 percent."

Luo Jia is a person who is good at doing market research, as the old saying goes, know yourself and your opponent.

But when Luo Jia investigated the automobile industry, he was stupid.

What's going on?

Domestic car manufacturers and overseas giants have created a situation where you have me, and I have you.

He is simply pulling out the general in the sting, pulling out the three Geely, the Great Wall, and BYD, although the scale is not too large, but the bloodline is relatively pure.

In fact, there is another one in China, Chang'an, ranking seventh, with an annual production capacity of more than one million.

But Chang'an's major shareholder is the Armament Group, and the background is too hard, unless they take the initiative themselves, Luo Jia can't pull them if he wants to.

Further down, SAIC's own brand ranks 14th, GAC's own brand ranks 15th, and Dongfeng's own brand ranks 39th.

FAW's own brand is the most interesting, ranking 38th, with an annual production capacity of only 100,000 vehicles, you know, that is the dignified Huaxia first car, the old people who founded FAW back then, knowing the current situation, will they be angry and crawl out of the grave?

Luo Jia paused for a moment and said seriously, "But you don't have to worry, Professor Ouyang has been in contact with me since he left us, and he revealed that there may be some changes recently." ”

......

Tokyo, Neon Industry Innovation Agency, abbreviated as INCJ.

Many people in China do not know that it exists, but in fact, the position of the neon industry innovation organization is extremely important, and it will surely leave a deep mark in the 21st century.

What does the Neon Industry Innovation Agency do?

To put it simply, they have only one mission, to turn the tide.

When Sony, Hitachi, Toshiba, these display panel companies, were beaten by China and South Korea and were about to collapse.

It was the Industrial Innovation Organization that stepped up and funded the establishment of JDI, the largest display panel company in Neon, to integrate the forces of all parties and rejoin the war.

When Toshiba suffered huge losses due to the acquisition of Westinghouse Nuclear Power in North America, it was about to go bankrupt and had to sell its most profitable memory chip business.

On the Huaxia side, Foxconn's parent company, Hon Hai Group, came forward to form a consortium and offered a price 40 percent higher than that of its competitors, ready to go all out to acquire Toshiba Storage.

If normal business logic is followed, it should be who is the highest bidder to sell to.

But at this time, it was the Industrial Innovation Committee that stood up to prevent the acquisition of Hon Hai, and also blocked the Korean consortium led by Samsung from the door, and sold Toshiba storage to Wall Street at a low price.

It is not difficult to understand that the mission of this neon industry innovation committee is to rescue the troubled neon companies while doing everything in their power to crack down on competitors in South Korea and China.

And they're doing a good job, Huaxia has been trying to buy some high-tech from Neon, but so far, it's not very successful.

A more successful example is probably Hon Hai's acquisition of Sharp, but that is not the core technology of Neon.

Another example is Hisense,They only bought the TV business of Sunset Xishan from Toshiba,The real core technology and business,Neon will not be sold to Huaxia。

Now, Xingchen Technology, a terrible enemy, has begun to try to challenge the foundation of neon, the automobile industry.

Although at present, it seems that the partners of Xingchen Technology are only small players in the global automotive field.

Geely, Great Wall, BYD, all three combined, is less than 3 million production capacity, and the annual global car sales are as many as 90 million to 100 million.

But after all, they are Xingchen Technology, and the industrial innovation agency attaches great importance to it, and deliberately brings together relevant enterprises to discuss countermeasures.

In addition to the two major battery giants Panasonic and Sony, there are also car manufacturers led by Toyota, Honda, and Nissan, as well as auto parts companies led by Neon Denso.

As we all know, automobiles are the largest industry on the planet, but the entire automobile industry is actually divided into two categories, namely complete vehicles and parts.

The annual sales of parts and components are as much as one and a half times that of the whole vehicle, and Neon has 26 companies, ranking among the top 100 auto parts in the world, not only far more than eight in China, but also more than North America, which ranks second, and Germany, which ranks third.

At the meeting, Panasonic, the world's No. 1 battery player, Toyota, the No. 1 auto company, and Neon Denso, the No. 1 auto parts company, all spoke on behalf of their respective industries.

Koichi Nomi, the president of the Industrial Innovation Organization, frowned after listening to the speeches of the major giants.

"Is the technology of Xingchen Technology really so difficult to surpass?"

"It's not about the technology." Panasonic President Evergreen Shuzuo said, "What is really scary is balance, if you want to talk about batteries, we can also make 300H grade products, or even higher 400H grade products." ”

"But we can't do the same price at all, Huaxia's 18650 battery, the factory price is less than ten yuan, the cost price is only eight yuan, and our products are at least twice as expensive."

Hearing this, the major automobile manufacturers have been silent, the price is really a fatal problem, the most important cost of an electric car is the battery, accounting for more than 60% of a car, not to mention Xingchen Technology and the world's best electronic control technology.

In fact, not only neon, the other two main competitors, Germany and North America, are now also a chicken, flying dogs, Xingchen Technology has made a super cost-effective electric car, which brings them too much challenge.

The laws of the market have long told us that the most successful products are not necessarily the best, but often the most cost-effective and pleasing to consumers.

"I have a feeling." Evergreen Zhouzuo said very seriously, "The situation in Huaxia is changing rapidly. ”

"In the past, they used to go out of their way to buy our technology."

"But since the birth of Xingchen Technology, they seem to have lost interest in our technology and began to rely more on the power of independent research and development."

Evergreen Zhouzuo's gaze swept coldly over everyone present, "While we still have the ability to stop them now, gentlemen, please work hard!" ”

......

One thing Evergreen Zhou is right, Xingchen Technology is a pure R&D enterprise, so at any time, their goal is to revolve around R&D.

After the electric car press conference, Luo Jia's hard days of being busy every day began again.

He is the one who drew the blueprint for Xingchen Technology, and Luo Jia's blueprint is always linked to each other.

Take the software department as an example, after the success of the operating system, Luo Jia issued instructions for the development of industrial software, and the industrial software has two purposes, one is to solve the dilemma of no independent industrial software in China, and not to be stuck by the powers in the future.

And another goal is amazing, industrial software only runs on the Xingchen system, if you want to use the industrial software of Xingchen Technology, please install the Xingchen system first, not on the mobile phone, but on the computer!

In other words, industrial software is the goal now, and the next step of industrial software is to do it to Microsoft!

The same is true for the hardware department, with batteries and electronic control, Xingchen Technology has naturally entered the automotive field, in order to meet the power consumption problem of electric vehicles, the hardware department has to start to advance to the energy field.

As for Neon, whether the opponents of North America and Germany are in a hurry, Luo Jia doesn't care at all.

At any time, the R&D progress of Xingchen Technology will never stop.