Chapter 128 The Problem of Endorsement
World No. 1 light heavyweight boxing sensation Sergikovarev and old foe Colombian Ered Alvarez are in full swing.
Kovalev was a well-known heavy gunner, but he was strong in attack and weak in defense, and now he is thirty-five years old and has begun to decline.
Alvarez, on the other hand, has a strong body and strong resistance to blows, and can often grind his opponents to death.
Before this match, most people were bullish on Kovalev.
However, in the seventh round, Kovalev made a major mistake in defense.
He was out of position with both feet as he stepped back, and Alvarez took advantage of the opportunity to knock him out with a punch and go straight to the canvas.
That said, Kovalev had the upper hand all the time, but was knocked out by a punch and lost his WBO belt.
Everyone at the scene felt regretful, if the skills were not as good as others, it would be forgivable, but such a failure was a little unacceptable.
Zhou Zhen carefully observed the confrontation between the two, neither of them was his opponent, if he came to the stage, everyone would not be able to go through three rounds.
Now he just lacks fame, and he has to play more.
Baili Casino is open 24 hours a day, and after the game, Zhou Zhen and his party came to the restaurant on the third floor and had a big meal together.
However, until they finished eating, Hoya and Rutgers did not return.
Zhou Zhen didn't care about them at this time, took Wang Yuejun back to the room, hung a "Do Not Disturb" sign on the door, and turned off the phone.
Tomorrow, Saturday, they will return home. It takes more than 20 hours to go back to the transfer, and half a day will be deducted, and after going home, it will be just in time for Monday class.
At this time, of course, Zhou Zhen had to comfort her well before he was willing to give up.
Of course, it's mainly for your own coolness.
This little girl not only has a unique style, but also can develop new skills at any time, he is not bored!
was tossed by Zhou Zhen all night, and the next morning, Zhou Zhen helped her pack her luggage and let her sleep until noon.
Then she and Xiaoliang and his wife, as well as his parents, were put on a plane from Atlantic City to Los Angeles.
Half a month later, in the London competition, they didn't get a visa, so they didn't go this time.
watched a game of Zhou Zhen, and they were also very relieved of Zhou Zhen's strength.
Back at the hotel, Zhou Zhen was in the café on the second floor and watched today's newspaper.
On the sports page and the entertainment page, Zhou Zhen has a mixed place.
Although the space is not large, at least, he, an outsider, can cross the border in two different circles, and he still has strength, and he is still recognized.
Zhou Zhen's gorgeous typhoon is very popular with the audience, and in just one game, Zhou Zhen won the nickname "Spider-Man" given by Davis, a senior reporter of Sports Illustrated.
Davis described Zhou Zhen's punches as fast as the shadow of the punch could only be seen, as if there were eight hands.
In fact, Zhou Zhen's punches are more suitable for nicknames like "Lightning" or "Flash", but such nicknames already have masters.
But the nickname Spider-Man is okay, this is a superhero.
Yesterday's competition made Zhou Zhen famous, and at the same time, the media also began to dig up the two movies in which Zhou Zhen participated, and the martial arts footage he spread on the Internet also received a new round of popularity.
In one day, hundreds of thousands of hits were added to the homepage on Facebook, and tens of millions of clicks and tens of thousands of messages were added to the videos on YouTube.
Everyone is very concerned about Zhou Zhen's experience, and they want to know how strong his strength is.
Of course, there are some skepticians everywhere, who scoff at Zhou Zhen's strength, believing that yesterday's victory was nothing more than a PR pyramid scheme that his opponent had bought off.
There are a lot of debates around such topics, but Zhou Zhen doesn't care.
He's better than all the boxing champions right now, do you still care about those doubts?
The more questions you have, the more attention you will have, and the faster you will make money.
After one fight after another, no amount of doubt will turn into support.
Compared with Zhou Zhen's success, it is in contrast to Kovalev's defeat, he not only lost the gold belt of the boxing champion this time, but also encountered a lot of doubts.
Many media believe that this is his most serious failure, and it can even affect his career.
Zhou Zhen wants to be famous, wants to qualify as the WBO boxing champion, and even if he doesn't fail this time, he will be his stepping stone in the future.
Sports Illustrated has ranked the top 10 light heavyweight fighters in the world today, and the rankings from low to high are:
Sweden's Sven Flin is an IBO champion;
Joe Smith of the United States, former WBC boxing champion;
Cuba's Sullivan Barrera is a former WBC champion;
Sweden's Bondojack was originally a super welterweight champion who had just stepped into the light heavyweight division, but he was nicknamed the Ripper and should not be underestimated;
Russia's Artur Beterbiev is the IBF boxing champion;
Colombia's Ered Alvarez has just won the WBO title;
America's Marcus Brown is the WBA interim champion;
Kyrgyzstan's Dmitry Bivol is the WBA champion;
Russia's Sergikovarev just lost the WBO boxing belt, but his strength is still not to be underestimated;
The strongest is Ukraine's Orekosandro Grozdik, who has defeated several light heavyweight champions and is now the reigning WBC champion.
These people are Zhou Zhen's goals.
The phone rang, it was Hoya's. Zhou Zhen connected the phone: "Hi, Oscar." ”
"zz, where are you?"
"Cafe on the third floor."
"Come to my room, Rutgers too."
"Okay."
Taking the elevator upstairs, Zhou Tai asked a little excitedly: "Brother, is there a good thing?" ”
"It's not certain yet."
Having said that, Zhou Zhen believes that there must be good news.
It's nothing more than a matter of more money and less money.
came to Huo Ya's room, and in the living room of the room, there were seven or eight people sitting, and Meng Lei was also among them.
Seeing Zhou Zhen come in, a smile appeared on their faces one by one.
Rutgers smiled and said, "ZZ, a good news, a bad news, which one do you want to hear first?" ”
Zhou Zhen waved his hand to Huo Ya and sat down in the empty seat opposite Rutgers. "I like bitter before sweet."
Huo Ya smiled and handed Zhou Zhen a contract and said: "The bad news is that HBO is preparing to withdraw from boxing broadcasting, which has caused a lot of sensation, and the national media should report it tomorrow." ”
Zhou Zhen paused for a moment. HBO broadcasts boxing matches for decades, so why quit? "And what's the good news?"
"Because of HBO's intentional withdrawal, other major broadcasters are now very enthusiastic. The cooperation between Golden Boy and DAZN has made a phased breakthrough, and they are interested in signing a broadcast agreement with you. ”
Rookie fighters have no "human rights", and even the broadcast fee is not much.
So Zhou Zhen asked, "How long is the contract?" How many games? ”
"There are no specific talks yet, we have to ask for your opinion first."
Zhou Zhen thought for a while and asked, "Is there a binding clause between my contract and the contracts of other fighters in the company?" ”
Huo Ya smiled: "Of course not, each fighter's exclusive contract will not be related to other fighters." ”
"Well, I want the contract amount not to be less than one million a year, not more than two years."
Rutgers nodded and said, "I have to say, your mind is very clear, and your conditions are similar to the position we gave you." ”
Zhou Zhen smiled and said, "Because I have a clear understanding of myself." The duration of the contract is not negotiable, as for the broadcast fee, it is up to you. ”
"Then, please sign two authorizations and entrust us with negotiations with the broadcasting company, including with DAZN."
The commission is very simple, it is a formulaic commission, just a few sentences.
Zhou Zhen happily signed his Chinese name, and then said: "Some short-term advertisements can now start negotiations, as for long-term endorsements, there is still no right time." ”
"Yes, Nike's product manager spoke to me on the phone last night, but their prices are still low......"
"At what price?"
"Including sneakers, shorts, only 800,000 a year. If you endorse the whole line of products, it can reach two million. ”
"How many years have you signed up?"
"They offer five years, at least four years."
"Then let's refuse."
The sneakers of the fighters are lightweight sneakers, and the sales are much larger than the basketball shoes. However, few fighters can bring goods, so the advertising fee will not be very high.
However, if the endorsement of the whole line of products, or brand endorsement, the influence that the fighters can bring to the product will have to be recalculated.
Take Pacquiao as an example, he endorsed Anta, and Anta didn't even develop products for him at all, but just wanted to use his influence to expand its brand influence overseas, and gave an endorsement fee of more than $5 million a year.
Not to mention those basketball stars, football stars, brand endorsements all start at tens of millions of dollars.
If it was only for one or two years, Zhou Zhen would still be interested, but in four or five years, Zhou Zhen would be reluctant.
You know, he's not only a boxer, he's also a movie star!
If it's just a boxer, this endorsement fee is not low, but counting the identity of a movie star, the addition of the two plus 1 is greater than 2, which is a little too low.
Rutgers smiled: "That's what I mean, wait until the end of the year at the latest, as long as you can win consecutive victories, as long as your second starring movie is released, your fame will rise by leaps and bounds."
CAA is not a short-sighted brokerage company, on the contrary, it is precisely because of our professionalism and our vision that we have so many big-name stars to join.
Regarding the endorsement of short-term advertising, the brokerage team is still screening. By next month at the latest, we will screen out the endorsements that are suitable for you among different product types. ”
Zhou Zhen thought for a while and said: ""Golden Cicada Shell 2" will be released in June, although I am not the protagonist, but there should be some improvements......"
Rutgers smiled: "That's not important, short-term endorsement, even if you are a little more famous, the endorsement fee will not be very different." What's more, the timeliness of this kind of advertising is generally one or two years. ”
"Okay, then we'll take care of this in mid-April."
(The Spring Festival is coming soon, in order to cope with the busyness during the Spring Festival, for the time being, 6,000 words are updated every day, save a little draft, to ensure that the Spring Festival continues to be updated, I hope you understand.) 2k reading web