Chapter 134: Publicity Matters

Lin Chenyi was carried all the way to the first floor, and passers-by along the way showed surprised looks, what's the matter, the filming is still convulsive, do you want to hit 120? !

In fact, Lin Chenyi also calmed down at this time, but thinking of the feeling of spending money like flowing water just now, his mood was very comfortable.

No wonder a certain horse once said that he was not interested in money, but he was still interested in spending money.

And he now understands that women are a little crazy when they go shopping for Mao, that kind of excitement, even his old man feels refreshed.

Someone wants to know what is going on in his heart, and he will definitely spray him in the face.

Peaty, with more than 10 million in his pocket, the system still owes 200 million, who is happy in his heart, try this hard-earned money, then it must not hurt to death? !

Carrying Lin Chenyi all the way to the storefront of Fanxing, everyone fell him down, and before he could complain, he was attracted by the appearance of Fanxing.

The starry façade has entered the final decoration process, with a noble and elegant black background and the word "starry" carved into a clean and simple artistic word.

The logo next to it is a halo of stars irregularly wrapped in diamonds, shining in the sun.

Just looking at the façade, I feel that the atmosphere is luxurious, which can attract more potential consumer groups.

Lin Chenyi nodded approvingly, this is what he wants.

Those large chains always give people the feeling of nouveau riche, and to put it nicely, they are splendid.

But to be honest, that kind of store will not enter unless it is rushing to get married.

He serves a younger consumer group, similar to Swarovski.

Swarovski is the world's premier crystal manufacturer, recognized around the world as the embodiment of quality, brilliance and precision.

Its unique marketing methods are widely loved by the younger generation, and many young couples cannot afford to give away expensive diamond rings, but can afford to buy a Swarovski, which is a simple and beautiful brand.

Although Swarovski's use of artificial crystals has been criticized, and the brand is not high-end, people have grasped the psychology of young consumers.

In these years, students' money is the easiest to earn, and many people buy it regardless of whether it is beyond their ability to afford it.

And the stars are more powerful, if you want to be artificial, you can give you the whole.

If you want it really, you can also do it at three levels, high, medium and low!

Fanxing's store is very wide, and Guo Shen and others have worried a lot about this store these days.

More than 20 simple and luxurious display cabinets are scattered among them, and through the glass, the gentle lighting sets off the booth with a sense of atmosphere.

At this time, if you put an exhibit down, the effect is estimated to be very good.

In fact, there are not many places that need to be changed in the store, and now it is just a matter of cleaning and so on.

In addition, Guo Shen has also prepared enough supplies, and it is time for the official opening.

Everyone also said this when they saw it, Gao Mingyuan said triumphantly:

"I've been running around for the past few days, so it's good if you're satisfied......"

"Get out!"

This guy is thick-skinned enough, and Guo Shen is doing it almost the whole time, so Guo Shen also complains about him through the system from time to time, Lin Chenyi is just too lazy to care.

After reading the store, Zhang Qilong proposed to find an Internet café to play games while knocking snacks.

The most important thing in this neighborhood is what Internet cafes, bubble tea shops or something, and you always have to be happy when you come out.

As a result, when everyone happily paid, Wu Yong said helplessly: "Have you forgotten something?!" ”

Zhang Qilong said heartlessly: "What, everything is in order with the stars, at most it will be finished when it opens at a time......

Gao Mingyuan patted his head and suddenly realized: "Yes, let's discuss the publicity first, these days, the smell of wine is also afraid of deep alleys!" ”

Gao Mingyuan was born in a merchant family, and he was still very keen in this regard, and as soon as Wu Yong mentioned it a little, he understood what was going on.

But isn't it, the stars are something that a few of them have made up, and others don't even know what they are.

At that time, people may still be confused and ask, "Is this a place to sell cosmetics?" ”

Then the calf is finished......

The environment of this Internet café that everyone chose is not bad, there are places to eat and drink, and there are places to talk about things, the price is a little expensive, and everyone doesn't care.

After ordering some snacks and a few drinks, Gao Mingyuan took the lead and said:

"Our main target is young consumer groups, and I think it's better to use the form of online publicity."

Nowadays, the development momentum of emerging industries spawned by the Internet era is very rapid, such as live broadcast, short video is one of the regular routines of the current Internet celebrity store promotion, and Fanxing has worked hard to advertise in this regard, and the cost performance is relatively high.

Wu Yongdao: "I think we can invite a few anchors in the same city to advertise, and it is a good way to spend money on fast sound to buy recommendation slots." ”

Wu Yong has not been idle these days, since it is the propaganda he proposed, the homework must be done enough.

What he means is to make Fanxing an online celebrity store, as long as the quality is guaranteed and the brand is established, they will have more advantages than traditional brands.

Many major jewelry brands are still stuck in traditional advertising methods such as TV commercials and street advertisements, and although they are also very popular, they are the result of years of accumulation.

But Wu Yong's gaze is a little more fashionable, and now even the elderly are brushing fast sound, and it will be better to place advertisements on fast sound.

Zhang Qilong said: "Sending leaflets can also be ......"

Chen Dehai retorted: "I don't agree with this, anyway, every time I go to the street and encounter someone who distributes leaflets, I either take a detour, or I take it and throw it in the garbage can......"

Lin Chenyi nodded: "When the time comes, you will see a beautiful landscape behind the leaflets, and colorful papers are flying everywhere......"

Zhang Qilong scratched his head, there is no way to do this, he picks up girls is a must, just publicize it, for example, let him think of advertising words, he may give a: A real man should buy this for the object!

Nima's rhythm of being demolished every minute!

Gao Mingyuan pondered for a while: "It's not impossible to send leaflets, but let's have a higher budget, let's send fans and tissues or something."

It's so hot outside that it's sweating, and if someone suddenly sends you a fan, you must pick it up, and you can't help but look at it while fanning, and the fans on the street like this also have the effect of continuous publicity......"

Wu Yong agreed: "This idea is good, this person's inferior nature is to be greedy for small gains."

Many people take a look, yo, there are benefits to take, I don't care what advertising is, I will take it first!

And I think we should find some unknown cold drinks and the like to make a batch of exclusive drink advertisements, and it's not bad for us to send drinks on hot days......"

Everyone expressed their thoughts one by one, and the atmosphere suddenly became lively.

Although Zhang Qilong is unreliable, he finally came up with the idea of binding customers and establishing a VIP system to provide customers with a series of additional services.

Of course, this thing is also difficult to implement for a while, and only when the brand is made up, people will rarely see your VIP.

Zhang Qilong said a little brainlessly: "Why don't we also shoot a TV series, and then put advertisements into Shenma, this will definitely make money, okay?!" ”

"Get out!"

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Ask for subscriptions, ask for subscriptions, ask for subscriptions, and say important things three times......

Alas......