With the popularity of the neighborhood kitchen, the business conditions of other restaurants in Lao Cai have indeed improved to a certain extent, but this change is not obvious and easy to ignore.

In the middle of the old street, there is a restaurant called 'Lao Ma Xiao Fried', and after seeing off the last customer, Boss Ma sat at the door and lit a cigarette.

"Boss, you've been frowning today, what are you thinking?" The waiter's aunt handed him a glass of water, "Hasn't business improved in the past two days?" ”

"It's getting better, and as long as there are no accidents, business will be better, at least it's not a problem to maintain a turnover of one or two thousand a day." Boss Ma spat out a cloud of smoke.

"Then what's there to be anxious about." Auntie smiled, "Are you worried that Chef Li promised you something and regretted it?" ”

Boss Ma was slightly stunned, smiled wryly and shook his head, "That's not going to happen, he's not that kind of person, otherwise it's impossible.."

"What can't be?"

"Nothing." Boss Ma thought that Li Can informed them about the eagle in time that night, if the latter was really the kind of villain who rebelled, he could take the opportunity of the eagle being caught to get rid of everyone.

"You can also see, the chef next door has been very busy for the past two days, and Chef Li estimates that it will be difficult to find time."

"So what the hell are you anxious about?" Aunt wondered.

"I'm just wondering if there's any need for our restaurant to continue." Boss Ma rubbed his eyebrows.

"What do you mean? You're not trying to close the restaurant, are you? The aunt was shocked, thinking that although the business of the restaurant was not ideal, it had also picked up under the influence of the chef next door, and she could hold on for a while to see the effect.

"That's not what I meant." Boss Ma put down the water glass, "I mean, do you want to consider a different way of doing business?" ”

"Don't go around the bush, I don't read much, I can't understand." The aunt was slightly dissatisfied.

Boss Ma's face was suffocated, and he said with a smile,

"I thought about it carefully, and even though Chef Li helped me improve my cooking skills, I still stayed where I was, and there was no breakthrough at all.

If you look at Lao Cai, there are seven or eight restaurants that operate stir-fried food, everyone has known each other for so many years, and they all know each other's cooking skills, which are very different, and there is no comparison.

So no matter which restaurant a guest goes to eat, they are unlikely to be impressed. ”

"I don't understand." Auntie said very straightforwardly.

"To put it simply, with the chef next door in front, no matter how much Lao Liu and I improve their cooking skills, they will never become the first choice of guests, and I still have this self-knowledge."

Boss Ma smiled calmly, "So, if I want to get out of the radiation range of the kitchen next door, I have to jump out of it." The chef next door doesn't run anything, I run it. ”

"Isn't the risk very high, if you run something else, it is equivalent to completely giving up the old customers, and you may not be able to attract new customers." Aunt said worriedly.

"That's what worries me." Boss Ma took a puff of cigarette, "But a crisis is always accompanied by an opportunity, if you don't let go of the courage to try, how can you know if it's a crisis or an opportunity." ”

"And what are you going to do?" Aunt asked.

Hearing this, Boss Ma smiled, "I have carefully analyzed that according to the current trend, the core of Lao Cai in the future will inevitably revolve around the next door kitchen, so my business method must take this high-speed train to have a chance to stand out." ”

"Exactly?"

"I've been observing the kitchen next door at noon, and I found that most of the customers in line there are unfamiliar faces, and everyone should be financially well-off, or willing to spend money on food.

But even so, not everyone can taste Chef Li's craftsmanship as they wish, because there are too many people in line. ”

The more Boss Ma spoke, the more excited he became, "Therefore, our positioning must be clear, not to attract new customers who visit Lao Cai for the first time, but to take the initiative to serve the guests queuing." ”

"Serve them?" The aunt was suspicious, obviously she didn't understand.

"What would you most like to do if you were one of those guests in line?" Boss Ma asked.

"I'm sure I'd like to eat as soon as possible."

"What if there's a lot of people in line ahead of you, and you're not sure if it's going to be your turn?"

"I'm not a fan of food." Aunt doesn't care about the stall hands.

"I.." Boss Ma was speechless for a while, "I mean, if you are a food lover and come all the way here, what will you choose?" ”

"Then fight for luck, you will be naturally happy if you can eat it, and there is no way to eat it."

"Plus it's hot, and it's going to take a long time.."

"Boss, the more you talk about it, the more evil it becomes, with so many difficult conditions, who is willing to platoon, leave early." Auntie pouted.

"No, the guests from the kitchen next door didn't leave." Boss Ma took a deep breath, "On such a hot day, those people in line must be very anxious and hot."

So I want to make some food that is cool and thirst-quenching without destroying the appetite for this group of people.

In this way, it not only reduces the anxiety of the guests, but also does not affect the business of the chef next door, and can also gain the favor of Boss Su and Chef Li, which is simply a triple win.

And if the food tastes good, word of mouth will spread in a very short period of time, which is more effective than promoting it everywhere. ”

"And what are you going to sell?" Aunt asks the point. All plans may seem perfect, but without choosing the right food, it's all in vain.

"I haven't figured it out yet." Boss Ma didn't shy away from it, "However, I can ask Chef Li to give me some advice." ”

"Do you think he's an all-powerful superman, can anything?" The aunt sighed, not too optimistic about the idea of the former.

"You don't know, although there are many excellent chefs in the world, and they are good at different fields, they all have one thing in common, they are very good at analyzing the preferences of customers.."

"Boss." Auntie suddenly interrupted.

"Huh?"

Boss Ma frowned, followed the former's gaze and looked back, only to see a young man with a smile on his face walking over unhurriedly.

"Hey, Brother Li Can, why do you have time to come to me."

"Isn't Boss Ma welcome?" Li Can said with a smile.

"Nonsense, it's too late for my old horse to be happy, come in and sit." Boss Ma introduced Li Can into the restaurant and poured tea and water himself.

Before, he was still thinking about when to talk to Li Can, but he didn't expect the latter to take the initiative to come, this is a rare opportunity.

"Boss Ma is welcome, in fact, I came here because I want to ask you for help." Li Can took the water cup with both hands and did not hold it up.

"If you say so, you can help me." Boss Ma glanced at the waiter's aunt, who went out for a stroll in a witty manner.

"Actually, it's not that hard."

Li Can leaned forward and whispered.

I don't know what I said, Boss Ma's face gradually changed to a look of shock.

(To be continued.) ）