Chapter 251: Sales Performance Exploded
There are many people who can't accept the darkening of their skin.
Especially when everyone has just reached adulthood, it is the stage of physiological maturity, and how many people have strange people, so even if they make themselves less hacked, many people are generous.
In fact, compared with other brands of sunscreen, the price of Xinyue sunscreen is already very affordable, only 99 yuan for a bottle.
And the girl's little brown bottle, small black bottle and the like will cost hundreds or thousands at every turn, and the amount is still so little.
Among them, taking Lin Yumo's C5505 dormitory as an example, when two days of military training, Yu Qing's skin was obviously darker, but when Lin Yumo's skin was still like snow, other girls were suddenly envious, jealous and hateful.
After learning that Xinyue Sunscreen Lotion has such a miraculous effect, Yu Qing and her team bought all Boya products online.
When they heard that Lin Chenyi had shares in Boya Company, everyone didn't know what to say, so they could only envy Lin Yumo for finding a capable boyfriend.
On the phone, Chen Xiaoru reported the good news: "Mr. Lin, up to now, more than 1,000 bottles of Xinyue sunscreen have been sold!"
According to the trend, there will continue to be a big explosion in the future, and there are more than 100,000 potential customers in college towns alone.
In addition to this, many people have tried to buy the upgraded whitening crystal cream of the trial version, and there are other orders that are quite impressive......"
Lin Chenyi smiled and said, "How much has Boya's turnover since it opened?" ”
Chen Xiaoru immediately replied: "Up to now, Boya's total online sales have exceeded 1.5 million, throwing out various costs, and the net profit is nearly one million. ”
Lin Chenyi was happy in his heart, this kind of cosmetics and skin care products and other products are really profitable.
Boya's current turnover has been declining, but such daily consumables and even necessities are very profitable.
So, Lin Chenyi said: "In this way, the next step is to start to negotiate cooperation with major channel merchants and strive to gain a firm foothold in the offline market. ”
Chen Xiaoru nodded and said: "I think so too, but we can't rush offline cooperation, although the current major channel providers are not as good as before when they are affected by e-commerce, but after all, it is a traditional sales channel."
We should make achievements and let those channel providers take the initiative to come to the door, so that we will not suffer losses when we cooperate.
And at present, our sales are mainly online, which is also a new sales channel, and it is more powerful, more widespread, and less constrained than offline channels. ”
Lin Chenyi agreed: "It's good for you to call the shots, online channels are indeed very important.
Also, we can't just be limited to college towns, where there are only about 100,000 customers, and a considerable number of them are one-off.
We have to spend a lot of money to buy various advertising recommendations online, increase exposure, and at the same time keep up with the service, and strive to create a high-star store to make more consumers trust. ”
Chen Xiaoru and Lin Chenyi worked together for a long time, and both sides finally negotiated the next development path of Boya.
At the same time, Lin Chenyi will also export three new products for Boya, namely the red color of the colorful series, the water blue eye cream of the Xinyue series and the white goddess of the crystal series.
Red Colorful is a kind of feminine perfume, the raw materials are taken from the five elements of the world's first elixir incense Ling, amethyst red rose and other famous spirit flowers, the perfume made of several kinds of spirit flowers mixed has a comfortable and fresh orchid fragrance, not smoked or light, make people feel happy, linger.
The water blue eye cream is also equipped with the elixir Qingling Grass and White Spirit Flower from the Five Elements Realm, which can resist wrinkles and remove wrinkles to a certain extent, lighten dark circles, and drain the melanin accumulated over the years.
The last white goddess is taken from the essence of more than a dozen kinds of spirit flowers, with precious diluted life spirit liquid, which can fundamentally repair the face and eliminate various impurities.
The core raw materials of these three products will all be produced from the Five Elements Realm, transported through the door of time and space transportation, and handed over to Boya with various auxiliary materials for neutralization and processing, and the finished products will be produced and put on the market.
As for how to convert the cost and profit between this, let the system have a headache.
Guanlong Island has popularized Lingyuan, and to some extent, it is possible to really calculate the unit cost of these products through a formula.
……
Sure enough, the colleges and universities in the university town entered the state of military training one after another, and Boya hired thousands of people to promote it on various channels, and Boya's online sales showed explosive growth.
After Chen Xiaoru and Lin Chenyi discussed, they improved the piecework treatment of production employees, and their wages rose a lot, and they were all happy, and it can be said that Boya is thriving.
With the emergence of Boya, it has also attracted a lot of media attention, and many peers have smelled the crisis, and big brands do not care because they think that they are not at the same level as Boya, but some small and medium-sized brands have begun to smear in order to compete for the market.
When Boya enters the market, it is bound to take other people's cakes, and it is normal to fight back and even smear them.
Lin Chenyi doesn't care, as long as Boya's products are competitive enough, they will be trusted by consumers.
At present, the products he has taken out are all 1-star level, and there are 2-star or even higher ones with stronger effects, but he has not taken them out.
Boya is still too weak at the moment, and it is not a good thing to attract the attention of those giants too soon.
In the face of these doubts, Chen Xiaoru's public relations methods were also very sharp, and he sent lawyer's letters to those lace tabloids and little-known media, which had a tendency to intensify, and even appeared on a meager hot search.
Taking advantage of this turmoil, Chen Xiaoru immediately released a new generation of Boya products, the price of red colorful is 199 yuan, the price of water blue eye cream is 99 yuan, and the white goddess of the crystal series is as high as ever, positioning 999 yuan.
Everyone thinks that Chen Xiaoru wants to make money and wants to go crazy, and Boya is not a luxury brand, which one will come out with a high price of 999 yuan?
According to the previous strategy, Chen Xiaoru also launched the trial version of these three products, and at the same time, the new products will be sold online at a 20% discount within a week, with a limit of one bottle per account.
……
On the seventh day of military training, dormitory C6605.
Lin Ling swiped Taobao with his mobile phone, and complained at the same time: "Xiaomo, your man is really a vampire, the white goddess is 999 yuan, who can afford it!"
Why don't you help your sister grind it and let your man send some experience version over for us to experience? ”
Lin Jia suddenly perked up, and pestered Lin Yumo, who was watching a TV series in front of the table, and said:
"Sister Xiaomo, you are the best, you see, everyone is poor, you little rich woman help us fulfill our wishes."
Lin Yumo was made to cry and laugh: "Sister Lin Jia, Sister Lin Ling, I can't be Brother Chenyi's master, why don't you take mine and use it together." ”
As Lin Chenyi's girlfriend, she has all the skin care products produced by Boya, and these two products are also stained with a lot of light, and they have already tried Boya's new products before they are released, and the result is naturally crazy for them.
Yu Qing couldn't stand it anymore, and scolded: "Why don't you two think about Xiaomo, you are embarrassed to always take advantage of Xiaomo?"
And I also agree with letting Xiaomo go through the back door, isn't this destroying other people's feelings?
Xiaomo, you have to remember my sister's words, after this man has money, look at it, there are too many green tea out there now, and they are still in the king rank, don't kidnap your brother Chenyi when the time comes, and cry to us. ”