Chapter 31: Promotional Activities and Communication Concepts

"In 2000, Shengya was built, at that time, how many aquariums were there in the country?" Mr. Wu put on his glasses, stared at Sun Yao through the gap above the lenses, and stretched out five fingers, "Less than 50." ”

"How much did it cost to know how much Shengya's first pavilion was built?" Mr. Wu shook his middle finger, index finger, and ring finger back, "600,000, dollars!" ”

"By 2005, what was the overall water capacity of Shengya?" Five fingers relax again. "500,000 gallons!"

"Think about it in which era, Shengya is far ahead in the same industry in the country!"

Mr. Wu raised his chin and straightened his back.

"It is said that in our small city, the city card of the year must have Sheng Ya!" Mr. Wu didn't move, and only used his eyes to look at all the people present.

"Back then, I wanted to see rare marine creatures, I wanted to go into the undersea tunnel, I wanted to take pictures with polar bears, not to mention other places, people from the three surrounding provinces could only come to Shengya. At that time, Shengya's tickets were hard to find! Mr. Wu's index finger tapped vigorously on the table in front of him.

"Maybe you're all young. Anyway, I heard that young men and girls in those days all went on a date in Shengya. Mr. Wu took a shallow sip of the coffee at hand.

"Therefore, the word fashion is engraved in Shengya's genes."

For some reason, starting with Sun Yao, everyone present picked up the pen in their hands and made serious notes in their notebooks, and the sound of "rustling" was endless.

Mr. Wu raised his mobile phone and glanced at it briefly, then put it down and said: "I actually put forward the strategic policy of rejuvenating the Shengya brand last year. Why? He glanced at Lu Yiming, who kept his head down and nodded at the same time.

"It is to rejuvenate the genes of Shengya fashion again. Maybe you Yaoxuan is mainly responsible for media agency, and you don't have much contact with things at the brand level. Mr. Wu stared at Yan Yunhai, and Yan Yunhai, who had been standing, had already begun to shake his legs.

Mr. Wu turned his attention to Sun Yao again: "You let those people who drag their families to Shengya, how to show Shengya's fashion sense?" Sun Yao nodded in agreement, and then glared at me and Yan Yunhai fiercely with eyes that looked like Zhong Kui in a traditional New Year painting.

"Rejuvenation is not called rejuvenation if the age of the audience is lowered. You have to start from the brand level, how to build our brand house? What kind of campaign will our tunnel do? What kind of campaign will we do in our coral pavilion? What kind of campaign will our polar pavilion do? Have you thought about it? And how did you derive your concept? What is it? ”

"Uh, Mr. Wu, that's ......" Ruby Lin blushed, trying to explain that there is something behind our plan that he just mentioned.

"Huh? Well? "Mr. Wu said that he didn't know what Ruby Lin wanted to do." So, huh? Can I go on? Mr. Wu glanced at Sun Yao again.

Without waiting for Sun Yao to react, Mr. Wu pointed his finger at Lin Xinru: "That's why I keep telling Yiming and them, sometimes you have to be obedient, do you understand?" ”

Mr. Wu sighed, his face facing Lu Yiming's direction: "I didn't need to come today, do you know?" I have more important meetings today, and it's okay for me to take a break at this time. So what am I here for? You're not obedient anyway! If you don't obey, I can say I don't care! Anyway, I don't know what you want to do. ”

After that, he turned his face to Sun Yao again: "Ouch, you don't know how many things our chairman throws at me every day - Lao Wu, you come to do this!" Lao Wu, you have to take care of that! Why haven't the people over there been any movement in the Yellow River era lately? Because it's disobedient! He doesn't listen to what I say, and I don't care if he doesn't listen! So two days ago, the chairman asked me about the Yellow River, and I said I don't know, I'm sorry, this matter is not under my control, you go to ask the purchasing department, I just don't want to care about these things, you know. After speaking, Mr. Wu began to swipe his mobile phone again, and the conference room fell into the dead silence of the ice age again.

"Yaoxuan's side actually wants to go through one of their ideas with you today, including, some of their ideas for creativity......" Lu Yiming looked at Mr. Wu sincerely, spread his hands and rushed towards me: "And they also prepare a lot of their own cases...... Why don't you give me some advice? ”

"It's not that you don't let them do that, you know what I mean?" Mr. Wu remained motionless and squeezed out such words from his throat.

Lu Yiming stayed where he was, looking at Sun Yao, looking at Lin Xinru, and then at me.

Ruby Lin and Sun Yao faced me at the same time: "Zi Che, can you show Mr. Wu the demo we made?" ”