On Saturday, Halu and I snuck into Yao Xuan's office.

Sure enough, Yaoxuan's guys are so leisurely that they don't work overtime at all.

But there was a strong smell of tobacco in Ruby Lin's office, and I vigorously pushed open the door, and Ruby Lin, who was pale, smoked a cigarette and looked at the computer screen.

His face was full of surprise, and I stepped forward and snatched the cigarette from his hand and spilled it in the ashtray.

I admonished him about the damage to his appetite caused by nicotine, and he laughed out loud with a violent cough.

We asked him why he was at the office today, and he showed me the computer screen, and it turned out that he was writing about Sheng Ya's new deck.

"Why did the hospital let you out?" I asked, confused.

He grimaced and told me that the hospital had never kept him in place, and that he was the one that Nurse Ma hated the most.

I think so.

After assigning the work simply, I sorted out the deck logic to be written with Ruby Lin and Halu. I will write the text of the deck, the poster design and the key cut of the first direction of the TVC will be completed by Halu, and the rest of the second version of the TVC will be done by me, and the beautification of the deck will be handed over to Ruby Lin.

Stared at Ruby Lin taking stomach medicine, moved the small sofa used by the front desk guests to next to me, and let Ruby Lin lie down to accompany me and Halu, and the three of them started work so happily.

Lunch was very warm hot vegetarian porridge with small pickles and easy to digest rice cakes, only 3 of us, but it was extra sweet.

During the dinner, Halu asked me and Ruby Lin, in fact, Yaoxuan will not be selected in the results of this competition, why do we still try our best to strive for presentation?

I thought about it and told her very seriously.

Some people do things for results, to win, to gain the approval of others, to earn a full pocket, to exchange the respect of others. But there are still people who do things for what they like, so they do it. Ruby Lin and I simply want to do the latter once this time and do what we like well.

There were times when I had a great aversion to advertising.

During that time, even when I saw a billboard on the road, I would have a physical disgust, I would think that those beautiful pictures were all retouched illusions, and those headlines and advertising slogans were all self-talking and boastful.

The deceived consumers are pitiful, but the self-deceived customers and advertising agencies are even more sad and concrete.

Until one day, I saw an advertisement for Panasonic lamps, the story of a man and a dog and a woman forming a family, which was reflected by the warm lights into ordinary silhouettes, illuminating the ordinary happiness and warmth of countless families. At that moment, I was completely healed.

From that day on, I was thoroughly committed to doing my job of advertising and making good advertisements that would move people.

Gain insight into the needs of the audience from the bottom of our hearts, end every bit of the ups and downs of their lives, do not force the selling point of the product or brand, only start from the demand, conclude what the product and brand can meet them, do not push the interest points, but find out the RTB that stands on the ground, and tell them in the shortest and most simple words that they don't need to worry about tomorrow, because we will give them the comfort they need.

Sheng Ya's case is the same, it doesn't matter what Jiang Bailing thinks, it doesn't matter what Lu Yiming and Mr. Wu think, the most important thing is what the people who want to go to Sheng Ya to play, what they think.

It is enough for us to give a reasonable reason to go to Shengya to play, who cares about the rest?

Halu nodded vigorously to Ruby Lin.

After staying up until 6 o'clock in the morning the next day, we finished sorting out all the documents and walked out of Yaoxuan's building, and scattered raindrops fell in the sky.

I asked Ruby Lin to take Halu home.

"What about you?" They asked me.

I said that I was going to go to the printing factory to print all today's proposals in color and gelatin, and they told me to pay attention to safety and waved goodbye.

Take advantage of this opportunity to get some rain.

It's rare to feel so comfortable.

There are a lot of things that people like that they still have time to do.